Veteran Viacom ad executive Bryson Gordon will head up the new group as EVP, advanced advertising.
Open AP is an open platform for cross-publisher audience targeting and independent measurement; one of main objectives is identifying new audience targets. Gordon has been a key executive in the group since its started a few weeks ago.
Viacom’s Advanced Advertising group will partner with clients to create multiplatform audience targeting solutions and “platform-native advertising that captures attention, engages audiences and drives impact for brands.”
Gordon will report to Sean Moran, head of marketing/partner solutions of Viacom, and Kern Schireson, chief data officer of Viacom.
Previously, Gordon's Viacom responsibilities was heading up data strategy under Schireson -- and launching Viacom Vantage, a data-driven ad product for advertisers to reach custom targets at the program level across the company's networks, in 2015.
Before Viacom, Gordon spent 11 years at Microsoft, in a number of senior level marketing positions. Before Microsoft, he worked in computer security at security software company McAfee.