- Content Platform Outbrain Partners With Telaria To Offer Video Opportunities
Publishers Daily, Melynda Fuller - Wednesday, March 28, 2018
The partnership allows Outbrain to offer its clients greater control over t ...
- Native Supply Chain Expands 48%
Research Intelligencer, Joe Mandese - Thursday, March 29, 2018
The Native Advertising Institute took on an ambitious project in 2017 ...
- Reddit Launches Mobile Native Ad Unit
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 14, 2018
The native promoted posts unit, running on Android and iOS, will enab ...
- SourceMedia Introduces Branded Content, Native Ad Options
Publishers Daily, Melynda Fuller - Wednesday, March 7, 2018
The company's clients are now able to add a layer of performan ...
- Which Native Ad Units Perform Best
Data & Programmatic Insider, Laurie Sullivan - Monday, March 5, 2018
Findings in a my6sense study suggest in-feed ads showed two times high ...
- Dianomi Secures Nearly $8.7M In Funding
Digital News Daily, Laurie Sullivan - Friday, March 2, 2018
Dianomi, a native content marketing platform used by financial advertisers and ti ...
- Kenshoo Takes An Oath To Remain Native; Search Marketers Outline Top Goals
Performance Marketing Insider, Laurie Sullivan - Friday, March 2, 2018
Oath has begun to integrate in-store, point-of-sale retail data into online ...
- NYTCO Taps Diamantakis As Managing Director, T Brand Strategy
Publishers Daily, Sara Guaglione - Tuesday, February 20, 2018
The New York Times Company has hired Kathleen Diamantakis as managing direct ...
- 'Outside,' Columbia Sportswear Ad Campaign Reaps High Engagement Rate
Publishers Daily, Sara Guaglione - Thursday, February 1, 2018
Adventure and outdoors magazine Outside partnered with Columbia Sportswear on a nati ...
- Latest AOP Figures Are Bad News For Native Advertising
London Blog, Sean Hargrave - Tuesday, January 30, 2018
Native is struggling to make the leap to mobile while video tak ...
- BuzzFeed Shows Top Writing, Millennials And Ad Blocking Don't Mix
London Blog, Sean Hargrave - Wednesday, January 24, 2018
Quality journalism cannot be funded by advertising alone, particularly if your co ...
- One In Ten Publishers Say They're Not Labeling Native Advertising
Publishers Daily, Sara Guaglione - Thursday, December 28, 2017
Publishers' most cited reason for not disclosing native advertising in two just-releas ...
- Oath Tests 4 Ad Units On Mobile
Digital News Daily, Laurie Sullivan - Tuesday, December 26, 2017
Oath has launched an internal "innovation council" focusing on ad experiences th ...
- FTC: 'Common Sense' Techniques Improve Ad Disclosures
Digital News Daily, Wendy Davis - Monday, December 18, 2017
"Ads should be identifiable as advertising," the FTC writes in a n ...
- Bloomberg's TicToc Streaming Network To Launch Dec. 18
Digital News Daily, Alex Weprin - Monday, December 11, 2017
Bloomberg will launch its new 24-hour Twitter-based streaming news channel, called TicTo ...
- The Creator Of Vine Readies V2
Digital News Daily, Alex Weprin - Thursday, December 7, 2017
Ten months after Twitter shut down video app Vine, the service m ...
- IAB To Brands: Here's How To Embrace Vertical Video
Digital News Daily, Alex Weprin - Monday, November 13, 2017
The Interactive Advertising Bureau wants marketers and brands to embrace vertical vide ...
- Mobile, Native, Video And Subs Rock -- Display, Not So Much
London Blog, Sean Hargrave - Thursday, November 9, 2017
Publishers are finding the big growth areas are in the news fl ...
- Adyoulike Brings DCO To Native Advertising With A Programmatic Twist
Data & Programmatic Insider, Laurie Sullivan - Monday, November 6, 2017
Adyoulike will be rolling out a dynamic creative optimization (DCO) platform ...
- Mobile And Video Are Bashing The Banners
London Blog, Sean Hargrave - Tuesday, October 17, 2017
Banners are flat-lining while mobile video overtakes display. It's a mobile vid ...
- Time Inc., Google Launch Native Video Ad Unit
Publishing Insider, Erik Sass - Friday, October 13, 2017
The publisher and technology giant are joining forces to launch a n ...
- Native Content Works, But It Must Be Disclosed, IAB UK Warns
Around the Net In MAD London, Sean Hargrave - Tuesday, September 26, 2017
Native advertising works well and is accepted by consumers, but only wh ...
- Centro Goes Native, Enables Sharethrough In-Feed Inventory Via DSP
Digital News Daily, Joe Mandese - Tuesday, September 19, 2017
Digital media-buying technology provider Centro this morning announced a deal with nati ...
- Linking Out: LinkedIn Creates Audience Network, Serves Mobile Ads Outside LinkedIn
Digital News Daily, Laurie Sullivan - Wednesday, September 6, 2017
The LinkedIn Audience Network, announced Wednesday, is designed to increase an advertiser ...
- Study: 8 In 10 Consumers Appreciate They Aren't Forced To View Native Ads
Native Insider, Tobi Elkin - Wednesday, September 6, 2017
It's widely known that most people find advertising interruptive and downright annoyin ...
- BG BrandLab Playfully Educates Consumers, Businesses On LED Lightbulbs
Native Insider, Tobi Elkin - Tuesday, August 29, 2017
Looking to educate consumers and businesses about LED lightbulbs and energy efficienc ...
- StackCommerce Teams With 42 Publishers For Native Content
Publishers Daily, Sara Guaglione - Monday, August 28, 2017
StackCommerce provides publishers with a suite of tools to create sponsored editori ...
- 'Apartment Therapy' Experiments With Diverse Creative Assets To Engage Its Millennial Audience
Native Insider, Tobi Elkin - Thursday, August 24, 2017
Apartment Therapy and Kitchn have become popular destinations for inspiration on interi ...
- LinkedIn Launches Native Video Feature
Digital News Daily, Tobi Elkin - Wednesday, August 23, 2017
Aiming to entice its professional user base to engage with it ...
- Header Bidding Continues To Grow, Bolstered By Mobile Adoption
RTBlog, Philip Rosenstein - Monday, August 21, 2017
Header bidding is now "synonymous" with programmatic advertising, claims PubMatic's Q2 Quarter ...