The Huffington Post is now HuffPost, part of an effort to rebrand aand retool, after the departure of its founding editor, Arianna Huffington, last summer, the
Wall Street Journal reports.
With a logo redesign, the Web site was also overhauled to enable new ad formats, including more video ads and native advertising. In addition, the redesign enabled HuffPost to reduce its roster of
ad-tech partners, a move that it hopes will speed page load times and other performance measures, the
Journal reports.
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