- NBCU Names Maggy Chan Global Advertising Managing Director
Digital News Daily, Karlene Lukovitz - Monday, December 19, 2022
Chan succeeds KC Sullivan, who became president of CNBC in August; repor ...
- Laura Molen, Longtime NBCU President Of Ad Sales, To Depart
Television News Daily, Wayne Friedman - Friday, December 16, 2022
Laura Molen, president of ad sales and a 10-year veteran who h ...
- TV News As A Streaming Service Can Make Profits: Just Look At NBC News Now
TV Watch, Wayne Friedman - Friday, December 16, 2022
Is streaming the way into young viewers' minds and hearts when ...
- World Cup Rakes In $213.6M In National Ad Spend, Delivers 8.4B Impressions So Far
Television News Daily, Wayne Friedman - Sunday, December 11, 2022
An estimated $213.6 million in national TV advertising was placed on F ...
- NBCU's Shell: Ad Market 'Even Worse' In The Last Month
Television News Daily, Wayne Friedman - Monday, December 5, 2022
The TV ad market has worsened during the last six to ni ...
- Walmart, NBCU Team On Live E! Holiday Shopping Event
Digital News Daily, Karlene Lukovitz - Monday, December 5, 2022
Viewers can ask questions and purchase Walmart-offered products in real time ...
- NBCU Advertising Taps Meta Exec For International Communications
Digital News Daily, Karlene Lukovitz - Thursday, December 1, 2022
Mihiri Bonney will help lead NBCU's push to integrate global communications f ...
- NBCU Adapts 'The Tonight Show' For Peacock Kids' Version
TVBlog, Adam Buckman - Thursday, November 17, 2022
"The Kids Tonight Show" is produced at 30 Rock in Studio 6 ...
- Top Brands Join NBCU 'Currency Council,' Will Push New Currencies In Upfront
Television News Daily, Wayne Friedman - Thursday, November 17, 2022
More than 10 major advertisers including GM, Marriott Bonvoy. PepsiCo and Sta ...
- Nielsen Rival iSpot Leads $16M Investment In TVision
Television News Daily, Wayne Friedman - Tuesday, November 15, 2022
TVision says the investment will accelerate person-level measurement for streaming and advan ...
- Comcast Q3 Revenue Slips, But Beats Expectations
Television News Daily, Wayne Friedman - Thursday, October 27, 2022
Comcast overdelivered on expected revenue results, but saw declines in key reven ...
- NBCU Vs. WSJ: Real Beef Or Babble Bop?
TVBlog, Adam Buckman - Thursday, October 27, 2022
The TV Blog takes a deeper dive into NBCU's reaction to t ...
- Streaming's Strong Benefits, Successes - And Failures? We Want To Know That Too
TV Watch, Wayne Friedman - Wednesday, October 26, 2022
Let's just say profitability may currently be an obstacle for premium streamer ...
- NBCU Takes On 'WSJ' Over Critical Coverage Of Streaming Advertising
Digital News Daily, Karlene Lukovitz - Monday, October 24, 2022
Solutions to streaming advertising challenges already exist, but the question is h ...
- Linear TV Networks As Targets: Where Will Netflix Get Ad Revenue From?
TV Watch, Wayne Friedman - Monday, October 24, 2022
John Hodulik, media analyst for UBS, expects ad revenues will grow slow ...
- Cable TV Networks' Road Trip: Picking Up Passengers - And Changing Direction
TV Watch, Wayne Friedman - Wednesday, October 19, 2022
Comcast's Spectacor is pulling the plug on the video game-centric G4 networ ...
- NBCU Nurtures TikTok Creators As Next TV Talent
Digital News Daily, Karlene Lukovitz - Tuesday, October 18, 2022
Accelerator program helps creators develop original content for TV/streaming. ...
- Comcast Promotes Cavanagh To President
Digital News Daily, Karlene Lukovitz - Thursday, October 13, 2022
Mike Cavanagh will continue as CFO while working with Comcast Chairman/CEO Bri ...
- TV Network-Based Streamers Sold In A Cable-Like Package? Another Hulu In The Works?
TV Watch, Wayne Friedman - Wednesday, October 12, 2022
Think about a package of Netflix, Disney+, Hulu, ESPN+, HBO Max, Discovery ...
- NBCU's Shell: Peacock Grows Subscribers To 15M, No Decision On Cutting Programming Hour
Television News Daily, Wayne Friedman - Wednesday, October 5, 2022
Shell credits the growth to high-profile content including sports, and says maj ...
- Smart TV Makers' ACR Data: More 'Walled Gardens'? It Can Get Lonely
TV Watch, Wayne Friedman - Wednesday, September 28, 2022
TV set manufacturers' automatic content recognition data is in the sights ...
- iSpot.tv Strikes Streaming Program Data Deal With Conviva
Television News Daily, Wayne Friedman - Tuesday, September 20, 2022
iSpot says the deal is intended to create a "unified" service th ...
- NBCU Starts Marketing, Advertising Program For Small Businesses
Television News Daily, Wayne Friedman - Tuesday, September 20, 2022
NBCU is starting up a program to help small businesses, providing ...
- NBCU Showcases Samsung Capabilities In 'Tonight Show'-Themed Metaverse Experience
Digital News Daily, Karlene Lukovitz - Monday, September 19, 2022
"Tonight at the Rock" game players are exposed to Samsung Galaxy's a ...
- New (Old) For Fall: NBC Takes 'Quantum Leap' Into The Past
TVBlog, Adam Buckman - Monday, September 19, 2022
NBC is relying on a revival of a 30-year-old sci-fi show ...
- GM First To Use NBCUnified ID Platform For Targeting
Digital News Daily, Karlene Lukovitz - Tuesday, September 13, 2022
The advanced audience data partnership will enable GM to target the sma ...
- NBC's 'SNF' Opener Delivers Best Result In 7 Years, 25M Viewers
Television News Daily, Wayne Friedman - Monday, September 12, 2022
Of the 25.1 million, NBC says 1.65 million average minute viewers ca ...
- 'Last Light' Plays Like Network Show, Goes Straight To Streaming
TVBlog, Adam Buckman - Tuesday, September 6, 2022
A new apocalypse drama coming to Peacock plays like a network sho ...
- If Networks Chip Away At Prime Time, What Will Be Left For Affiliates?
TVBlog, Adam Buckman - Thursday, September 1, 2022
What-ifs are the order of the day in broadcast television since t ...
- Streaming - No Big Deal? Look At What NBC Is Considering
TV Watch, Wayne Friedman - Tuesday, August 30, 2022
It is no longer just competition for linear TV -- it's cannibalizatio ...