- NBC Prime-Time Cutback Leaves Loyal Affiliates In The Lurch
TVBlog, Adam Buckman - Tuesday, August 30, 2022
Although the plan is being portrayed as "preliminary" and not yet forme ...
- NBC Considers Reducing Prime Time By 1 Hour
Television News Daily, Wayne Friedman - Friday, August 26, 2022
NBC is considering a groundbreaking move: giving back one hour of programmi ...
- NBC's Peacock: Next-Day Airings Of Shows For NBC TV Network, Bravo Programs
Television News Daily, Wayne Friedman - Wednesday, August 24, 2022
NBCU premium subscribers will have next-day access to current seasons of N ...
- CNBC's Long-Time Chairman Mark Hoffman To Step Down
Television News Daily, Wayne Friedman - Tuesday, August 16, 2022
Hoffman, who was with CNBC for nearly three decades, led the netwo ...
- Stream This: As One Longtime Network Soap Leaves Linear TV, What Remains?
TV Watch, Wayne Friedman - Tuesday, August 9, 2022
If you had any doubts that streaming would not dramatically change line ...
- Peacock's Subscriber Stall: Another 'Streaming Recession' Indicator?
Advanced TV Insider, Karlene Lukovitz - Thursday, July 28, 2022
Peacock is the latest major streamer to see subscriber growth fizzle. Growi ...
- NBCU Q2 Ad Revenue Slips, Estimates $2.5B Loss For Peacock For 2022
Television News Daily, Wayne Friedman - Thursday, July 28, 2022
NBCU says its ad revenue dropped 1.3% due to a decline ...
- NBCU Embeds Ecommerce In New Peacock Reality Series
Digital News Daily, Karlene Lukovitz - Monday, July 18, 2022
Shoppable products are integrated throughout the new show "Love Island USA," wi ...
- Emotional Attachment To TV Commercials - Should We Care?
TV Watch, Wayne Friedman - Monday, July 11, 2022
NBC is working on building a "scalable model for creative testing" th ...
- NBCU Wraps 'Highest' Upfront Ad Market At More Than $7B, Peacock Doubles Commitments
Television News Daily, Wayne Friedman - Thursday, June 30, 2022
NBCU says it has closed the upfront with record results, with tot ...
- Roku Channel Adds Local, Live TV Stations, Mum On Ad Deal Component
Television News Daily, Wayne Friedman - Tuesday, June 28, 2022
Perhaps looking to expand its streaming influence around many parts of t ...
- OpenAP To Partner With Snowflake For 'Clean Room' Project
Television News Daily, Wayne Friedman - Thursday, June 23, 2022
Through the deal with Snowflake, Open AP is starting a clean ro ...
- NBCU Claims 40% Of Upfront Based On Nontraditional Guarantees
Television News Daily, Wayne Friedman - Thursday, June 16, 2022
NBCU says 40% of its upfront TV ad deals are using measur ...
- Theatrical Movie Window On Streamers: Goalposts Keep Moving
TV Watch, Wayne Friedman - Thursday, June 16, 2022
Jeff Shell, NBCU CEO, says one of the changes coming out ...
- As TV Upfront Begins, Modest Pricing Gains Expected: NBCU, Disney, Fox Moving
Television News Daily, Wayne Friedman - Friday, June 10, 2022
The TV upfront is well underway with NBCU, Disney and Fox Cor ...
- NBCU Upfront Nearly Done, Claims 'High-Single Digit' Price Hikes
Television News Daily, Wayne Friedman - Tuesday, June 14, 2022
Despite scatter market weakness, NBCU has nearly completed its upfront deals, wi ...
- ESPN Up Against Netflix, NBCU, Amazon For Formula 1 Rights
Digital News Daily, Karlene Lukovitz - Monday, June 6, 2022
Formula 1 has been virtually commercial-free in U.S. airings, but each compa ...
- Streamers To Movie Theaters: We're Here To Help - Promotions To Come?
TV Watch, Wayne Friedman - Tuesday, May 31, 2022
Peacock is offering free tickets to its customers and looking to cur ...
- World Conquest Of 'Real Housewives' Continues With Dubai Edition
TVBlog, Adam Buckman - Friday, May 27, 2022
In one scene of the new Dubai "Real Housewives," the women wi ...
- Google Audiences Moves To Connected Television, Debuts A Variety Of Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 24, 2022
Google Marketing Live highlights also include the rollout of YouTube Short Ad ...
- Upfront TV Pitches With An Ad Slant: Amping Up Programming, Multiple Currencies... And Trust?
TV Watch, Wayne Friedman - Wednesday, May 18, 2022
Ad-supported TV has always been a thing. Now the messaging is looki ...
- NBCU And ABC-Disney: Send Your Upfront Invitations To Me!
TVBlog, Adam Buckman - Wednesday, May 11, 2022
It is demeaning to send emails to multiple p.r. representatives at t ...
- NBCU Embraces 'That Metaverse Thing,' Touts It As A Commercial Innovation
MediaDailyNews, Joe Mandese - Tuesday, May 10, 2022
"This represents a huge opportunity for brands to think outside the 30-seco ...
- Twitter Unveils Deals With Fox Sports, iSpot, Conde Nast, Essence, E! News, Others
Digital News Daily, Karlene Lukovitz - Thursday, May 5, 2022
Fox Sports and Twitter will team to cover this year's FIFA Wor ...
- NBCU Starts New Streaming Advertising Innovations For Peacock
Television News Daily, Wayne Friedman - Monday, May 2, 2022
The first new ad innovation is Peacock Frame Ad, where a displ ...
- NBCU: Hold On - Streaming Not Replacing Linear? Not Yet
TV Watch, Wayne Friedman - Monday, May 2, 2022
The unsettling position is this: As streaming grows in importance, we can ...
- NBCU Unveils Self-Serve Programmatic 'Ad Manager' For Performance Marketers, Targets SMBs
MediaDailyNews, Joe Mandese - Friday, April 29, 2022
The new interface, which will launch in the second half of th ...
- Veteran Agency, Advanced Ad Exec Michael Bologna Joins Interactive TV Company BrightLine
Television News Daily, Wayne Friedman - Friday, April 22, 2022
Bologna will work with TV networks looking to broaden interactive ad produ ...
- NBCU's Peacock Gets New, Exclusive Sunday Morning MLB Package Of Games
Television News Daily, Wayne Friedman - Wednesday, April 6, 2022
NBCUniversal's Peacock continues to bulk up its live sports programming with ...
- The Most Important Media-Mix Study, So Far
RTBlog, Joe Mandese - Monday, March 28, 2022
The findings show how adding TV into any mix boosts results. ...