- NBCU Coverage Gives Comcast Dominant Share Of Ad Market
MediaDailyNews, Joe Mandese - Tuesday, March 22, 2022
The huge share of ad budgets gives NBCU a big share ...
- Maury Outlasted Springer, Oprah And All The Rest From Bygone Era
TVBlog, Adam Buckman - Tuesday, March 22, 2022
Maury Povich's retirement after 31 years in daytime talk serves as ...
- NBCU Unifies With Dentsu, First 'Identity' Deal With A Media Agency
Television News Daily, Wayne Friedman - Friday, March 18, 2022
Dentsu International becomes the first agency partner for NBCUnified, its "first-party" identi ...
- It's Official: NBCU Ends Key Content Deal With Hulu
Digital News Daily, Karlene Lukovitz - Monday, March 7, 2022
The move is another example of media companies clawing back content f ...
- NBCU Beefs Up Measurement Spin Team, Recruits Comscore's Ripley
MediaDailyNews, Joe Mandese - Tuesday, March 1, 2022
Ripley will lead the company's "narrative around ad technology, data and cross-platfo ...
- It's A Seller-Defined World And Advertisers Are Just Living In It
RTBlog, Joe Mandese - Monday, February 28, 2022
Suppliers like NBCU are "certifying' audience measurement, GroupM is integrating "supply-side" tec ...
- NBC Strikes Video-Game Ad Sales Deal With Anzu.io
Television News Daily, Wayne Friedman - Monday, February 28, 2022
NBCU is expanding into in-video games ad sales through a deal wi ...
- NBC Beijing Olympics Prime-Time Viewers Sink 42% Vs. 2018, Down 26% From 2021 Games
Television News Daily, Wayne Friedman - Monday, February 21, 2022
Preliminary total audience delivery for NBC Television Network, USA Network, CNBC a ...
- Winter Olympics Wipeout: A Couple Of Theories
TVBlog, Adam Buckman - Wednesday, February 23, 2022
Media distractions, too many Olympic events and the state of the wor ...
- Univision Adopts Ad-ID To Improve Targeting, Delivery For Ads Aimed At Hispanic Viewers
MediaDailyNews, Joe Mandese - Thursday, February 17, 2022
The deal follows an NBCUniversal agreement and provides new impetus for t ...
- Super Bowl Draws 112M Viewers, Up 16% Vs. Last Year
Television News Daily, Wayne Friedman - Tuesday, February 15, 2022
This year's Super Bowl drew some 112 million average minute total ...
- Will Smith Story, True Or Not, Gets New Telling On Peacock
TVBlog, Adam Buckman - Wednesday, February 9, 2022
The Will Smith story was first told in "The Fresh Prince ...
- NBCU Promotes Dan Lovinger To President, NBC Ad Sales, Partnerships With Olympics Focus
Television News Daily, Wayne Friedman - Tuesday, February 1, 2022
Lovinger will also manage NBCU's advertising with the U.S. Olympic and Paralymp ...
- Comcast To Double 2022 Peacock Content Spend To $3B, Loss Forecast To Jump Nearly 50%
Digital News Daily, Karlene Lukovitz - Thursday, January 27, 2022
Despite revenue gains, the streamer's breakeven date may now be delayed beyo ...