- The Case For Neurodiversity In Advertising: It's 'Messy'
MediaDailyNews, Joe Mandese - Monday, June 16, 2025
"If marketers are not communicating with them and driving their business, they' ...
- Why Mac Became So Special To Lenovo's Global SEO Lead
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 4, 2025
If you could imagine Mac, the chatbot designed by Donna Bedford, glob ...
- Snap, News Corp. Vet David Brinker Joins Character AI
Publishers Daily, Ray Schultz - Thursday, January 16, 2025
Brinker will serve as senior vice president of partnerships for Character ...
- CTV: Quantifying Non-Performance In Performance Media
Performance Marketing Insider, Laurie Sullivan - Monday, August 19, 2024
Connected television took on a vibe of performance media as it matur ...
- Yelp Expands Use Of Neural Networks To Improve Ad Matching, Search
MediaDailyNews, Laurie Sullivan - Tuesday, October 24, 2023
Yelp has expanded its use of neural networks to improve ad matchin ...
- OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'
MediaDailyNews, Laurie Sullivan - Monday, September 25, 2023
Omnicom's OMD unit and Teads will release results of what they ca ...
- Neuro Research Shows Ads Aligned With Video Content Have Stronger Impact
MediaDailyNews, Laurie Sullivan - Tuesday, September 19, 2023
Research on the human brain and CTV advertising suggests ads that ali ...
- Atlas Shrugs: ARF To Release One Mapping 'Attention' Suppliers
MediaDailyNews, Joe Mandese - Tuesday, March 21, 2023
The ARF said the atlas is part of its ongoing "attention validati ...
- AI Startup Finds Ads Have Just 920 Milliseconds To Hook You
Digital News Daily, Colin Kirkland - Thursday, March 16, 2023
According to Fractal Analytics' research, most people decide whether to buy somethi ...
- Media Agency of the Year: Mindshare
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
Mindshare's brand refresh separated the terms "mind" and "share" to connote ...
- TV Advertising 'Memories' Metrics Better Than Digital Media: Comcast
Television News Daily, Wayne Friedman - Wednesday, October 12, 2022
Using three kinds of biometric measures -- eye-tracking, "cardiac deceleration" and "swe ...
- Neuro-Insight Shows How The Brain Reacts To Sound In Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 3, 2022
Audio can change the way consumers feel about a brand. Recent studi ...
- Snap Acquires Brain-Computer Interface Technology
Performance Marketing Insider, Laurie Sullivan - Thursday, March 24, 2022
Snap may finally hold a significant clue to the next generation ...
- Email Brain Candy: Neuroscientist Measures Psych Response To Videos
Email Insider, Ray Schultz - Wednesday, August 4, 2021
People were happier when they viewed emails with video than when readi ...
- What Is 4A's Universal Inclusion All About?
MediaDailyNews, Mike Donahue - Wednesday, August 4, 2021
The American Association of Advertising Agencies' Universal Inclusion Initiative is about maki ...
- A Brainwave Computer That Could Change Advertising, Starting With Spotify
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 17, 2021
The founders of Neurosity this week released the third version of technolo ...
- Don't Worry, Be Unhappy
Mobile Insider, Joe Mandese - Thursday, March 4, 2021
The most unhappy app environments are -- in this order -- socia ...
- Think Different: New Industry Inclusion Push Makes Case For Neurodiversity
MediaDailyNews, Joe Mandese - Monday, November 9, 2020
EASTON, CT -- Even as the advertising and media worlds grapple wi ...
- Professional Ballerina Turned Harte Hanks Chief Strategist Delves Into Human Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 8, 2020
"Inside the collisions in the data are beautiful human insights. Insight ...
- Ironscales Adds Natural-Language Processing To Its Email Security Kit
Email Marketing Daily, Ray Schultz - Friday, June 26, 2020
The technology helps firms block attacks that bypass legacy email defenses, t ...
- Customer Loyalty Overrated -- Marketers Should Consider Consumer Habits Instead
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 23, 2020
"What makes competitive advantage truly sustainable is helping consumers avoid having ...
- What is CTRL-Labs, And Why Did Facebook Buy It?
Media Insider, Steven Rosenbaum - Monday, October 7, 2019
The team at CTRL-Labs is using signals from the brain as ...
- Neuromarketing Pioneer Carl Marci Leaves Nielsen, Returns To Mental Healthcare
MediaDailyNews, Joe Mandese - Friday, August 9, 2019
Dr. Carl Marci, a clinical psychologist who helped pioneer the field ...
- Mindshare U.S. Launches NeuroLab
MAD, Larissa Faw - Monday, June 17, 2019
Initial research focuses on audio storytelling, specifically where audio trumps visual creat ...
- Forget Machine Learning, New Nielsen Institute Will Focus On People Learning
RTBlog, Joe Mandese - Monday, April 1, 2019
At a time when much of the industry is moving toward ...
- Veteran Ad Exec Launches Local Weather-Based Bidding For Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 28, 2019
Cognitiv on Thursday introduced a deep-learning search optimization platform that uses artifici ...
- Scientific Study Finds Video Least Viewable, But Most Neuro Ad Format
RTBlog, Joe Mandese - Monday, September 17, 2018
New scientific research indicates video may be less effective than standard ...
- Study Finds Consumers Prefer Longer, Not Short-Form Ad Units
MediaDailyNews, Joe Mandese - Friday, June 22, 2018
A survey by "Research Intelligencer" and Pollfish finds that most believe TV ...
- Nielsen Patents Method For Compressing TV Ads, Finds They Can Work Better Than Longer Ones
MediaDailyNews, Joe Mandese - Monday, June 11, 2018
Nielsen has quietly begun rolling out a new offering that enables advertise ...
- Nielsen Pulls Plug As Sole Funder Of Council For Research Excellence
MediaDailyNews, Joe Mandese - Friday, December 22, 2017
After 12 years and an eight-figure investment, Nielsen has pulled the pl ...