- Dissing Victoria's Angels, Lane Bryant Sends Big Shout-Out To Bad Girls Everywhere
Marketing Daily, Sarah Mahoney - Tuesday, April 7, 2015
The ads are just as memorable for what they lack (like t ...
- Grey New York Celebrates Jim Heekin's 10th Anniversary With Hilarious ABBA-Themed Video
Mediapsssst, Richard Whitman - Sunday, April 5, 2015
Did you know that Grey New York has added over $2 billi ...
- L'Oreal USA Puts Its $1 Billion Media Assignment Into Review
MAD, Steve McClellan - Thursday, April 2, 2015
L'Oreal USA has kicked off a comprehensive media planning and buying revie ...
- Visitors Make The New York Auto Show A Show
Marketing Daily, Karl Greenberg - Wednesday, April 1, 2015
The New York Auto Show, is -- like the L.A. and Detro ...
- Mobile Shop Fetch Opens New York Office
MAD, Steve McClellan - Monday, March 30, 2015
Dentsu Aegis Network acquired control of the agency last fall, and sin ...
- WPP's Xaxis Agrees To Buy Mobile Platform ActionX
MAD, Steve McClellan - Monday, March 30, 2015
Xaxis has agreed to acquire Action Exchange, Inc., a mobile programmatic speciali ...
- New York Auto Show Will Be As Much About The Connection As Cars
Marketing: Automotive, Karl Greenberg - Tuesday, March 31, 2015
Automotive technology will be as big a star at the New Yo ...
- Adidas Shifts Marketing Focus To New York, L.A., And Runners
Marketing Daily, Sarah Mahoney - Friday, March 27, 2015
Last year, the company fell from second to third place in t ...
- Brooklyn Nets, Brett Yormark Think Global, Act Local
Marketing: Sports, Barry Janoff - Tuesday, March 24, 2015
Brett Yormark, CEO for the NBA's Brooklyn Nets and the team's ho ...
- Inneractive Adds Chen To Lead Expanding NY Office
Real-Time Daily, Tyler Loechner - Tuesday, March 24, 2015
Inneractive, a mobile supply-side platform (SSP), on Tuesday announced the appointments ...
- Mondelez Becomes Official Snacks Brand Of Major League Soccer
Marketing Daily, Karl Greenberg - Thursday, March 19, 2015
In its new role as Official Snacks of MLS, the company wi ...
- Jameson Pioneers 3D Social Video For St. Patrick's Day Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, March 17, 2015
The brand is sending photos to Facebook users who are in ...
- The North Face's VR Takes Shoppers To Yosemite, Moab
Marketing Daily, Sarah Mahoney - Friday, March 13, 2015
The company is offering a glimpse of "The North Face VR" ...
- New Yorker's Open Archive Lures New Readers
Around the Net in Mobile, Gavin O'Malley - Thursday, March 12, 2015
The New Yorker’s decision to give away its archives -- at lea ...
- Langone's Pitch: There When You Need It
MAD, Larissa Faw - Wednesday, March 11, 2015
NYU Langone Medical Center in New York, NY (NYULMC) and New Yo ...
- Detritus Of The 1960s Enshrined In 'Mad Men' Museum Show
TVBlog, Adam Buckman - Thursday, March 12, 2015
Quite an effort was evidently expended to ship hundreds of "Mad Men"-relat ...
- This New York Agency May Or May Not Have Won the Vans Account
Mediapsssst, Richard Whitman - Thursday, March 5, 2015
Press releases. They make you yawn. These committee-written documents are stuffed wi ...
- Gaggle of IPG Shops Selected For NY Lottery Ad Duties
MAD, Steve McClellan - Tuesday, March 3, 2015
The lottery organization confirmed Tuesday that McCann and MRM//McCann along with med ...
- Horizon Dances For One Billion Rising
MAD, Larissa Faw - Wednesday, February 25, 2015
Four teams hit the dance floor at the agency's New York offi ...
- Social Analytics Agency Talkwalker Opens First U.S. Office
MAD, Steve McClellan - Wednesday, February 25, 2015
Talkwalker has entered the U.S. market with the opening of offices ...
- Hard Rock Selects The Fearless Group For Media Duties
MAD, Steve McClellan - Tuesday, February 24, 2015
The company indicated that Fearless Group, based in New York, will provi ...
- PepsiCo Running Video Contest With LinkedIn To Recruit For Content Marketing
Marketing Daily, Karlene Lukovitz - Monday, February 23, 2015
To enter, U.S. college and university students can create a short vide ...
- Cadillac Is New York, And New York Is Luxury
Marketing: Automotive, Karl Greenberg - Monday, February 23, 2015
When Uwe Ellinghaus, Cadillac's CMO, spoke in December at a New Yo ...
- Agency Opens 'Idea Gallery' Because Apparently It Can't Come Up With Any Good Ideas the Usual Way
Mediapsssst, Richard Whitman - Sunday, February 22, 2015
Sometimes agencies like to open art galleries to either display their o ...
- Leo Burnett Says Goodbye to New York
Mediapsssst, Richard Whitman - Wednesday, February 18, 2015
Chicago-based Leo Burnett is closing its New York office after just ...
- Relive It: Kanye West Goes Up Against Creative Directors In Quote Game
Mediapsssst, Richard Whitman - Wednesday, February 18, 2015
Kanye West. The man simply cannot keep his mouth shut. Kinda li ...
- Taptica Opens Shop In NY
Real-Time Daily, Tyler Loechner - Tuesday, February 17, 2015
Taptica, a mobile demand-side platform (DSP), on Tuesday announced it has open ...
- StrawberryFrog's New Revolution
MAD, Larissa Faw - Monday, February 16, 2015
The agency behind such efforts as the Heineken James Bond ad a ...
- Horizon's Scout Unit Scores Schneider Electric Sports Marketing Consultancy
MAD, Larissa Faw - Monday, February 16, 2015
Scout will serve as the European-based conglomerate's lead agency overseeing sports marketi ...
- Adidas Launches New Campaign, Jordan Joins All-Star Weekend Fray
Marketing Daily, Karl Greenberg - Friday, February 13, 2015
In sports, yesterday's screwup or success doesn't matter, because anything can happ ...