- Cadillac's Ellinghaus Sees New York State Of Mind For The Brand
Marketing Daily, Karl Greenberg - Friday, December 19, 2014
"If you want to turn Cadillac into a global brand, you ha ...
- The Rums Of Puerto Rico Celebrates Inventors
Marketing Daily, Karl Greenberg - Friday, December 19, 2014
History.com is the main channel for the effort by the The Ru ...
- Ogilvy Names Ben Richards WW Chief Strategy Officer
MAD, Steve McClellan - Tuesday, December 16, 2014
The position is a new one at the agency. Richards will wo ...
- AD Club, Google Seek Young Innovators
MAD, Larissa Faw - Monday, December 15, 2014
The AD Club and Google are hosting the 3rd annual Young Innovato ...
- Macy's Taps Walton Isaacson For Multicultural Ad And Marketing Duties
MAD, Steve McClellan - Thursday, December 11, 2014
Effective immediately, Walton Isaacson will have responsibility for thought leadership and strateg ...
- Today's Swiftian New York
Marketing Daily, Karl Greenberg - Friday, December 12, 2014
I think Taylor Swift's a great choice, and proof that New York ...
- Rice Krispies, 'Taste Of Home' Team On Holiday Event To Drive Mobile, Social Connections
Marketing Daily, Karlene Lukovitz - Thursday, December 11, 2014
Both brands are driving awareness of the sweeps through their social med ...
- StrawberryFrog Names Agency Vet Chris Perkins Managing Director
MAD, Larissa Faw - Wednesday, December 10, 2014
Perkins succeeds Founder Scott Goodson in the day-to-day management of the agenc ...
- Hyundai Co-Sponsors Carrie Underwood Album Release Party With IHeartRadio
Marketing Daily, Karl Greenberg - Friday, December 5, 2014
Hyundai and iHeartRadio are presenting sponsors of the release party for h ...
- Dentsu Aegis Agrees To Buy Social Shop Tempero
MAD, Steve McClellan - Thursday, December 4, 2014
The agency will become the European arm of ICUC, Dentsu Aegis Network ...
- DigitasLBi Poaches Scott Donaton For New Chief Content Officer Post
MAD, Larissa Faw - Thursday, December 11, 2014
Donaton was most recently Chief Content Officer at Interpublic Group's UM a ...
- Horizon Celebrates Thanksgiving With Food Drive
MAD, Larissa Faw - Wednesday, November 26, 2014
This year, however, in addition to its annual potluck lunch, the agen ...
- BBDO Back In The Insurance Game With American Family Win
MAD, Steve McClellan - Friday, November 21, 2014
The appointment came after a review in which WPP's Grey was t ...
- M&C Saatchi Worldwide Acquires NY Footprint Through SS+K Investment
MAD, Larissa Faw - Tuesday, November 18, 2014
While executives decline to disclose financial details, sources say M&C Saatchi wi ...
- NYC Plans Free WiFi Via Digital Kiosks Carrying Ads
MediaDailyNews, Erik Sass - Tuesday, November 18, 2014
In one of the more ambitious municipal digital access projects ever undertake ...
- McCann, UM Selected For $460 Million NY Lottery Duties
MAD, Steve McClellan - Monday, November 17, 2014
The process isn't finalized yet, according to a lottery official. That cou ...
- Clear Channel Gets Huge Digital Billboard At Times Square
MediaDailyNews, Erik Sass - Monday, November 17, 2014
Just in case Times Square wasn't visually overwhelming enough before, Vornado Real ...
- WPP's Landor Taps Stuart Sproule For New North American Role
MAD, Steve McClellan - Thursday, November 13, 2014
Sproule has been appointed to the new post of President for t ...
- Study: Most NYC Cable Viewers Watch TV Outside Of Prime Time
MediaDailyNews, Wayne Friedman - Wednesday, November 12, 2014
Some of the results from the Cablevision, Time Warner Cable study no ...
- All Nippon Airways Asks 'Is Japan Cool?'
Marketing Daily, Tanya Gazdik - Tuesday, November 11, 2014
Originally launched in 2012, the updated Web site has greater interactivity a ...
- Chobani Sponsoring Food Product Incubator Program
Marketing Daily, Karlene Lukovitz - Wednesday, November 12, 2014
The six-month incubator program will be based in New York City, ...
- Fallon 'Winternship' Program to Clothe, House, Transport, Entertain 8 Lucky Interns
Mediapsssst, Richard Whitman - Tuesday, November 11, 2014
Well, of course they are! After all, who'd want to intern ...
- New! All Nippon Airways Unveils 'Is Japan Cool?' Pop-up In NYC
Out to Launch, Amy Corr - Tuesday, November 11, 2014
All Nippon Airways (ANA), Japan’s largest airline, is trying to capitalize ...
- Chase Goes D-League With MSG, Westchester Knicks Partnership
Marketing Daily, Karl Greenberg - Friday, November 7, 2014
Chase gets its logo on Westchester Knicks properties and home venue, t ...
- Radio Advertisers Get Their Own Agency: Hyperbolic Creative
MAD, Larissa Faw - Wednesday, November 5, 2014
The average American listens to 14 hours of radio each week a ...
- Droga 5 Parachutes In New London MD From New York
Around the Net In MAD London, Sean Hargrave - Wednesday, November 5, 2014
Droga5 New York's senior account lead, Nick Simons, is moving to t ...
- Omnicom Brand Design Shop Hornall Anderson Sets Up NYC Office
MAD, Larissa Faw - Tuesday, November 4, 2014
Seattle-headquartered design shop Hornall Anderson, part of Omnicom, is setting up sh ...
- Sound United Appeals To Festival-Lovers, Audiophiles
Marketing Daily, Aaron Baar - Tuesday, November 4, 2014
Sound United, the parent company of Polk Audio and Definitive Technology, ...
- UK Brand Agency Elmwood Expands U.S. Presence
MAD, Larissa Faw - Friday, October 31, 2014
The firm has named Jessie McGuire To Head U.S. Strategy, based ...
- TAG Heuer Continues 'Pressure' Campaign In Times Square
MediaDailyNews, Fern Siegel - Saturday, November 1, 2014
Building on the original creative, Tag Heuer is debuting a billboard ...