- NHL Bows Out Of Olympics Due To COVID
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, December 23, 2021
The NHL and NHL Players' Association will not participate in the 20 ...
- Traditional, Streaming Sports TV Viewing Grows Overall, But Pay TV Subscribers Decline
Television News Daily, Wayne Friedman - Tuesday, November 30, 2021
Although pay TV subscriber homes continue to decline overall, regular sports viewe ...
- NBC Ramps Up Beijing Olympics Marketing Amidst Rising Political Concerns In China
Television News Daily, Wayne Friedman - Monday, November 29, 2021
Much of the marketing has been around TV promotional spots -- so ...
- In 2022, The Olympics Will Be Promoted After The Super Bowl
TV Watch, Wayne Friedman - Tuesday, November 16, 2021
Any TV show that follows the Super Bowl can get extraordinary promoti ...
- With Naomi Osaka, Levi's Keeps Upping Its Cultural Cool
Marketing Daily - Top of the News, Sarah Mahoney - Monday, August 23, 2021
The denim heavyweight is rolling out a new collaboration with tennis superst ...
- Nielsen's New Gauge Metric: Streaming TV Rises, Cable Loses Ground In July
Television News Daily, Wayne Friedman - Thursday, August 19, 2021
Streaming data was boosted by NBCU's coverage of the Tokyo Summer Olymp ...
- YouTube's Tokyo Olympics Viewing Up 7X Vs. Rio Games
Digital News Daily, Karlene Lukovitz - Monday, August 16, 2021
YouTube viewers watched more than 200 million hours of the games, repor ...
- Automakers Spend Big On Olympics TV Ads
Marketing Daily, Tanya Gazdik - Tuesday, August 10, 2021
The Tokyo Olympics garnered the most TV ad impressions (1.7 billion), follow ...
- Did Anyone Watch The Olympics?
Media Insider, Cory Treffiletti - Wednesday, August 11, 2021
Olympic TV viewership was down an average of 45%. Based on th ...
- Did NBC Earn Promo Value From Tokyo Olympics?
TV Watch, Wayne Friedman - Wednesday, August 11, 2021
The forthcoming drama "La Brea" -- 188 airings -- totaled 304.5 milli ...
- Why is Everthing Now 'Unprecedented'?
Media Insider, Gord Hotchkiss - Tuesday, August 10, 2021
What was once considered unthinkable can eventually become acceptable or even popula ...
- NBCU Tokyo Olympics: Prime-Time Viewership Down 42% From 2016 Rio Games
Television News Daily, Wayne Friedman - Monday, August 9, 2021
NBCU says it was the most-streamed Olympics event ever at nearly ...
- Suntory Sets Sights On Hometown, Tokyo -- For 2022
Marketing Daily, Les Luchter - Friday, August 6, 2021
After its Olympics promotions plans were quashed, spirits giant began social med ...
- Too Many Commercials In NBC's Tokyo Olympics Telecasts
TVBlog, Adam Buckman - Thursday, August 5, 2021
When does a commercial load become too much of a good thin ...
- A Medal You Can Bite And Eat As Well
MAD, Amy Corr - Saturday, July 31, 2021
Olympic medal winners frequently pose biting their medals. Almond maker Blue Diamo ...
- NBC's Olympic Worry: Lack Of Viewer Interest Or Usable Cross-Platform Metric?
TV Watch, Wayne Friedman - Monday, August 2, 2021
TV networks have now ramped up their selling magic and sent o ...
- Microsoft Teams Ad Airing During Olympics Gives Viewers Virtual 'Ticket To Tokyo'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 20, 2021
The ad will premiere during the broadcast on Friday's opening ceremony. Tho ...
- NBCU Posts 33% Higher Q2 Ad Revenues, Olympics Still On Profitable Track
Television News Daily, Wayne Friedman - Thursday, July 29, 2021
The games are estimated to have pulled at least $1.3 billion ...
- Ally Highlights Unsponsored Athletes In Olympics Effort
Marketing Daily, Tanya Gazdik - Wednesday, July 28, 2021
Ally Financial is offering $250,000 to help unsponsored athletes pay for essentia ...
- NBCU Has An Olympics Makegood Ad Problem: Is Digital/Streaming The Answer?
Television News Daily, Wayne Friedman - Wednesday, July 28, 2021
With viewing numbers down 35% to 40% or more vs. the 20 ...
- At Olympics, Competitions Out-Rate The Opening Ceremonies
TVBlog, Adam Buckman - Wednesday, July 28, 2021
At the Olympics, there is emotion and drama, and incredible feats ...
- Olympics Ratings Picked Up Significantly Over Weekend
Digital News Daily, Karlene Lukovitz - Tuesday, July 27, 2021
Events including swimming, women's gymnastics, and the triathlon drove a 61% ratin ...
- 3 Days Of Olympics Earns $135 Million In National Ad Spend, Impressions Higher
Television News Daily, Wayne Friedman - Monday, July 26, 2021
So far, there are many more TV commercials -- almost double ...
- Global Streaming Time For Olympics Opening Up 279% Vs. 2018
Video Insider, Karlene Lukovitz - Tuesday, July 27, 2021
Surprisingly, mobile phones and desktops generated larger shares of streaming time th ...
- Olympics Opening Broadcast Ratings Lowest In 33 Years
Digital News Daily, Karlene Lukovitz - Monday, July 26, 2021
At 16.7 million U.S. viewers, per preliminary NBC data, it's the lowe ...
- Prudential Financial Brings Back 'The Rock'
Marketing Daily, Tanya Gazdik - Friday, July 23, 2021
The move marks a renewed emphasis on the company's "Rock solid" financi ...
- Dealing With Controversial TV Content Isn't New For Marketers - But The Olympics?
TV Watch, Wayne Friedman - Friday, July 23, 2021
Toyota, the large, Japanese-based automotive company, will not run TV advertising ...
- Local Media Ad Revenues Forecast To Hit $142B In 2021, But Traditional TV Falters
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
Although traditional TV platforms will decline this year, local TV stations' digit ...
- Nabisco Olympics Spots Champion Togetherness, Diversity
Marketing Daily, Steve Ellwanger - Wednesday, July 21, 2021
Scheduled to air during the opening ceremonies on Friday, "Fiercely Together" featur ...
- 'The Washington Post' Debuts Augmented Reality Olympic Series
Publishers Daily, Ray Schultz - Tuesday, July 20, 2021
Newspaper is working with Led Lab to create an experimental video featur ...