- NBCU's Summer Olympics' Marketing: $51 Million Promo Value
Television News Daily, Wayne Friedman - Tuesday, July 20, 2021
The bulk of the airings for its Tokyo Summer Olympics promo sp ...
- Toyota Pulls Back From The Olympics In Japan
Marketing Daily - Top of the News, Tanya Gazdik - Monday, July 19, 2021
Toyota CEO Akio Toyoda will not attend the Olympics opening ceremony, s ...
- Olympics Attracts COVID-19 Protests
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, July 18, 2021
About 200 people gathered Sunday for a rally in Tokyo to prote ...
- Discovery, YouTube Ink European On-Demand Content, Ad Partnership For Tokyo Olympics
Digital News Daily, Karlene Lukovitz - Friday, July 16, 2021
The deal is designed to showcase the games offering on the company ...
- Kantar Projects Record U.S. TV Ad Sales For Tokyo Summer Games, 20% Higher Than 2018
MediaDailyNews, Joe Mandese - Thursday, July 15, 2021
Despite some big question marks about attendance, fan enthusiasm and athletic performan ...
- In Olympic Push, Etsy Gets Earnest While Nike Turns Silly
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, July 14, 2021
Nike's "Best Day Ever" spot is is a goofy ode to tomorro ...
- Tokyo Summer Olympics: No On-Site Spectators, Fewer TV Fans, Too?
TV Watch, Wayne Friedman - Monday, July 12, 2021
A lack of live, at-site video excitement could affect TV viewership f ...
- Bridgestone CMO To Retire, Brand Launches Olympics Effort
Marketing Daily, Tanya Gazdik - Thursday, July 8, 2021
Philip Dobbs helped reshape Bridgestone's sports marketing strategy, including the Olympics. ...
- Olympic Light Will Shine Brightly On Inequities In Sports
Media Insider, Cory Treffiletti - Wednesday, June 30, 2021
The Olympics are a way of uniting the world through sport, b ...
- Olympics: Excited Athletes, Angry Hosts, Disengaged Viewers?
Media Insider, Maarten Albarda - Friday, June 25, 2021
I have felt very sorry for Olympic athletes during the pandemic, ...
- Toyota Amps Up Support Of Paralympics
Marketing Daily, Tanya Gazdik - Thursday, May 20, 2021
The automaker created a one-minute video to promote the announcement, which wi ...
- P&G Aims To Support Olympic Athletes Both On And Off Field
Marketing Daily, Tanya Gazdik - Wednesday, May 5, 2021
The campaign was created before the Tokyo Games were postponed last yea ...
- Biles Jilts Nike, Jumps To Athleta
D2C Insider, Sarah Mahoney - Monday, April 26, 2021
The long-term partnership focuses especially on Athleta Girl and includes signature produc ...
- The Olympics: Play Or Pass?
Marketing Insider, Chelsea Cannon - Friday, April 9, 2021
The Olympics is a global stage equipped for global impact. Can y ...
- Could The Pandemic Or A Boycott Trip Up Another Olympics?
TV Watch, Wayne Friedman - Friday, April 9, 2021
It's not just the virus. It's also the issue of human righ ...
- Olympics To Bar Spectators From Overseas
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, March 21, 2021
Spectators from overseas, including the United States, will be barred from attendi ...
- Countries Decide Whether To Allow Olympians To Jump Vaccine Lines
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 1, 2021
Countries, states, counties and cities all have their own criteria for distributi ...
- Toyota Gets Emotional In Super Bowl Spot
Marketing Daily, Tanya Gazdik - Wednesday, February 3, 2021
The 60-second spot from Saatchi features U.S. Paralympian Jessica Long swimming throu ...
- Dour Dentsu Forecast Lowers U.S., Worldwide Ad Consensus
MediaDailyNews, Joe Mandese - Friday, January 29, 2021
With Dentsu weighing in as the last -- and most pessimistic ...
- Giving An Epidemiological Meaning To Passing The Olympic Torch
RTBlog, Joe Mandese - Monday, January 25, 2021
With new coronavirus variants proving more contagious, some are questioning whether ...
- Toyota Affirms Commitment To U.S. Olympics, Paralympics
Marketing Daily, Tanya Gazdik - Thursday, December 17, 2020
The extensions will allow the automaker "to develop plans that will garn ...
- Bridgestone Expands Paralympic Support
Marketing Daily, Tanya Gazdik - Wednesday, August 26, 2020
Bridgestone is evaluating new plans for the spot as it adapts advertisi ...
- IOC Announces New Tokyo Olympics Date: July 23, 2021
Digital News Daily, Karlene Lukovitz - Monday, March 30, 2020
Through intensive work with Japanese authorities, athlete and sports groups, and sponso ...
- Why This Olympian Is Urging You To Support A New Olympic Initiative
MediaDailyNews, Tony Jarvis - Saturday, March 28, 2020
Due to cancellations or postponements of Olympic qualifying events around the worl ...
- Huge Financial Fallout From Olympics Delay
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 24, 2020
The International Olympics Committee said millions of Tokyo hotel rooms had be ...
- Tokyo Olympics Will Be Postponed, IOC Board Member Says
Television News Daily, Wayne Friedman - Monday, March 23, 2020
International Olympic Committee board member Dick Pound says the games are like ...
- Decision On Olympics Will Come By April 22
Marketing Daily, Tanya Gazdik - Sunday, March 22, 2020
IOC President Thomas Bach said cancellation is "not on our agenda," b ...
- Starling Lining Up Olympics Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Friday, March 6, 2020
The challenger bank, Starling, is in talks to become a sponsor ...
- A Canceled Summer Olympics Is TV's Worst-Case Scenario
TV Watch, Wayne Friedman - Thursday, March 5, 2020
Coronavirus fears reach everywhere. The $1.25 billion ad spend NBCU has pull ...
- Olympics 90% Sold At $1.25B, NBCU Insured If Games Are Cancelled
Television News Daily, Wayne Friedman - Tuesday, March 3, 2020
Comcast's NBCU is not expecting a disruption to its airing the Summ ...