- Website Personalization Required, But Retail Struggling To Make It Work
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 20, 2022
Fifty-five percent of U.S. and U.K. consumers in a survey cited po ...
- FTD's CMO Proves She's No Shrinking Violet
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, October 20, 2022
"I kind of set goals for myself throughout my career, I sai ...
- Apparel Site Shein Launches Resale Program
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, October 18, 2022
Chinese online fash-fashion giant Shein is launching a “peer-to-peer” resale program for secondha ...
- Retail Loses Billions To Unauthorized Coupon Use, Clean.io Reports
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 17, 2022
Third-party companies like Honey, RetailMeNot and Capital One Shopping are impacting affilia ...
- IAB: Why Original Content Creation Is Outpacing TV Production Investment
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 11, 2022
Key themes in the study include ecommerce growth, privacy policies, the creat ...
- Holiday Online Sales To Gain Just 2.5%
Marketing Daily, Sarah Mahoney - Monday, October 10, 2022
With more people shopping in stores, e-tailers are expected to offer ...
- Women's Media Group Publishes Guide To Protecting Reporters Online
Publishers Daily, Ray Schultz - Monday, October 10, 2022
Online abuse "poses a constant threat to journalists," says the International Women ...
- How Sovrn, ID5 Enabled Publishers To Nearly Double eCPMs
Performance Marketing Insider, Laurie Sullivan - Friday, September 30, 2022
Collaborative tests that began between ID5 and Sovrn and many publishers s ...
- Google Is Most-Trusted Online News Source, TikTok Is Least-Trusted: Reuters Study
Digital News Daily, Karlene Lukovitz - Wednesday, September 28, 2022
Audience trust in most platforms is considerably lower than their trust ...
- Financial Trends: How Brands Can Convince Consumers To Spend In A Faltering Economy
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 27, 2022
Despite inflation, 86% of consumers looking to shop for the holidays s ...
- eBay Ads Holiday Survey Reveals Search And Purchase Patterns
Performance Marketing Insider, Laurie Sullivan - Thursday, September 22, 2022
Despite record-setting inflation rates and other economic challenges, shoppers still plan ...
- AnalyticsIQ Appoints Data Veteran To Drive Innovation After 2 Years Of Growth
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 21, 2022
Kevin Dean aims to accelerate the rapid expansion of AnalyticsIQ, which h ...
- ARF Study Finds Americans Less Anxious About Their Digital Privacy
MediaDailyNews, Joe Mandese - Tuesday, September 20, 2022
While the shift was small -- 42% vs. 48% in a comparab ...
- 'Dark Patterns' Trick Consumers Into Sharing Data, Making Purchases, FTC Report Says
Digital News Daily, Wendy Davis - Thursday, September 15, 2022
"Our report shows how more and more companies are using digital da ...
- Publisher Minute Media Launches Supply-Side Platform To Link Pubs and Programmatic Buyers
Publishers Daily, Ray Schultz - Thursday, September 15, 2022
A publisher of six properties, Minute Media created its own SSP a ...
- Consumers Ready To Spend -- Well, Maybe
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
Some consumers cut spending and change habits, but a lot depends ...
- Google Gives Publishers More Ways To Manage First-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
Google has introduced "publisher provided signals" -- codes that identify audience segmen ...
- Taboola Claims Free 'Wallpaper' Service Will Drive 500M Visits To Sites, Bypassing Search Engines
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 31, 2022
Taboola says the free service, which gives publishers another source to dri ...
- Google 'Pre-bunking' Cartoon Videos Show Promise For Countering Misinformation
Digital News Daily, Karlene Lukovitz - Thursday, August 25, 2022
Videos seem to work even on people who are "very receptive ...
- Kindred Shoppers: In-Store Beats Online Worldwide - Except In Two Countries
Email Insider, Ray Schultz - Friday, August 19, 2022
In the U.S., 46% prefer shopping in stores, while 28% would rath ...
- Adobe Data Reveals Major Ecommerce Categories Have Begun Experiencing Price Deflation
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 9, 2022
Ecommerce experienced price deflation for the first time in more than t ...
- Google Working On Feature To Highlight Retail, Brand Loyalty Programs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 29, 2022
Google's retail ads team has been working to create an offering th ...
- New Bill Would Abolish Arbitrary Data Caps
PolicyBlog, Wendy Davis - Thursday, July 21, 2022
The Uncap America Act, unveiled by Senators Ray Lujan and Cory Booke ...
- Optimizing For Faster, More Relevant Ad Matches Based On Recommendations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 13, 2022
WhizzCo has improved its process to continually optimize the performance of conte ...
- Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 13, 2022
Collaboration with Xaxis, Xandr and PubMatic showed Lotame's solution increased scale acro ...
- Online Costs For Groceries, Pet Products, Tools Set New Highs: Adobe Digital Price Index
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 12, 2022
Consumers spent $74.1 billion in June 2022, with more than $451.7 billi ...
- H-E-B Beats Amazon In Online Grocery Sales
Marketing Daily, Sarah Mahoney - Friday, July 1, 2022
H-E-B's strength shows that regional retailers can do a great deal ...
- 3 Marketing Innovations Introduced In The 2020s Amidst A Pandemic
Marketing Daily - Top of the News, Todd Wasserman - Tuesday, July 5, 2022
The pace of innovation has slowed down due to the pandemic, b ...
- Search Data Shows How Entrepreneurs Cope With Starting A Business, Semrush Survey Finds
Performance Marketing Insider, Laurie Sullivan - Thursday, June 30, 2022
When starting a small business, entrepreneurs may put their online presence ...
- Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
There is some "mismatch in consumer expectations" compared with retailers, as mo ...