- 'Bad Meds' Movie Spoiler: It's A Fake!
Marketing Daily, Les Luchter - Saturday, January 14, 2023
Multiplatform effort is likely the first to ever combat counterfeit meds ...
- YouTube To Pay $2B Annually To Secure Rights To NFL Sunday Ticket
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 22, 2022
YouTube will license the residential rights for seven years, which are valu ...
- Google, LMC Launch Digital On Demand Services For Local Media
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 6, 2022
The Digital on Demand Services program will provide local media companies wi ...
- Moody Cyber Monday: Sales Were Higher YoY, But Not For All Categories
Email Insider, Ray Schultz - Thursday, December 1, 2022
Footwear saw a 5% decline in average order value on Cyber Mond ...
- Cyber Monday Analysis Shows Consumers Spent $12.8M Each Minute In One Evening Hour
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 29, 2022
The data from Adobe estimates it was the biggest online shopping d ...
- Shoppers Spent More Than $9B Online On Black Friday
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, November 26, 2022
Despite higher prices for items from food to toys and electronics, consume ...
- Many Happy Returns - Or Not, Per PayPal Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 22, 2022
Nearly one in four consumers have returned a greater percentage of the ...
- Deep In The Holidays: Ecommerce Home Delivery Places Intense Pressure On Retailers, CPGs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2022
Retailers and consumer pacakaged goods companies are scrambling to meet customer dema ...
- Ecommerce Dare: Brands Are Struggling To Get Fulfillment Into Place
Email Insider, Ray Schultz - Tuesday, November 8, 2022
The biggest hurdle is delivering orders to the home, the CMO Counc ...
- Tom Breen Named Editor of New Haven Independent
Publishers Daily, Ray Schultz - Tuesday, November 1, 2022
Breen is replacing Paul Bass, who founded the nonprofit online daily ...
- Truthdig, Progressive News Site, Relaunches
Publishers Daily, Ray Schultz - Tuesday, November 1, 2022
Site promises three-month investigations into public issues. ...
- Boston Globe Media Debuts Hyper-Local Product For Younger Readers
Publishers Daily, Ray Schultz - Tuesday, October 25, 2022
"The B-Side" will deliver curated hyper-local content via email and social. ...
- Online Fraud A Major Concern This Holiday Season, TransUnion Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 21, 2022
Many consumers want additional identity-verification systems, and 60% have a positive vi ...
- Website Personalization Required, But Retail Struggling To Make It Work
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 20, 2022
Fifty-five percent of U.S. and U.K. consumers in a survey cited po ...
- FTD's CMO Proves She's No Shrinking Violet
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, October 20, 2022
"I kind of set goals for myself throughout my career, I sai ...
- Apparel Site Shein Launches Resale Program
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, October 18, 2022
Chinese online fash-fashion giant Shein is launching a “peer-to-peer” resale program for secondha ...
- Retail Loses Billions To Unauthorized Coupon Use, Clean.io Reports
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 17, 2022
Third-party companies like Honey, RetailMeNot and Capital One Shopping are impacting affilia ...
- IAB: Why Original Content Creation Is Outpacing TV Production Investment
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 11, 2022
Key themes in the study include ecommerce growth, privacy policies, the creat ...
- Holiday Online Sales To Gain Just 2.5%
Marketing Daily, Sarah Mahoney - Monday, October 10, 2022
With more people shopping in stores, e-tailers are expected to offer ...
- Women's Media Group Publishes Guide To Protecting Reporters Online
Publishers Daily, Ray Schultz - Monday, October 10, 2022
Online abuse "poses a constant threat to journalists," says the International Women ...
- How Sovrn, ID5 Enabled Publishers To Nearly Double eCPMs
Performance Marketing Insider, Laurie Sullivan - Friday, September 30, 2022
Collaborative tests that began between ID5 and Sovrn and many publishers s ...
- Google Is Most-Trusted Online News Source, TikTok Is Least-Trusted: Reuters Study
Digital News Daily, Karlene Lukovitz - Wednesday, September 28, 2022
Audience trust in most platforms is considerably lower than their trust ...
- Financial Trends: How Brands Can Convince Consumers To Spend In A Faltering Economy
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 27, 2022
Despite inflation, 86% of consumers looking to shop for the holidays s ...
- eBay Ads Holiday Survey Reveals Search And Purchase Patterns
Performance Marketing Insider, Laurie Sullivan - Thursday, September 22, 2022
Despite record-setting inflation rates and other economic challenges, shoppers still plan ...
- AnalyticsIQ Appoints Data Veteran To Drive Innovation After 2 Years Of Growth
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 21, 2022
Kevin Dean aims to accelerate the rapid expansion of AnalyticsIQ, which h ...
- ARF Study Finds Americans Less Anxious About Their Digital Privacy
MediaDailyNews, Joe Mandese - Tuesday, September 20, 2022
While the shift was small -- 42% vs. 48% in a comparab ...
- 'Dark Patterns' Trick Consumers Into Sharing Data, Making Purchases, FTC Report Says
Digital News Daily, Wendy Davis - Thursday, September 15, 2022
"Our report shows how more and more companies are using digital da ...
- Publisher Minute Media Launches Supply-Side Platform To Link Pubs and Programmatic Buyers
Publishers Daily, Ray Schultz - Thursday, September 15, 2022
A publisher of six properties, Minute Media created its own SSP a ...
- Consumers Ready To Spend -- Well, Maybe
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
Some consumers cut spending and change habits, but a lot depends ...
- Google Gives Publishers More Ways To Manage First-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
Google has introduced "publisher provided signals" -- codes that identify audience segmen ...