- Analysts Have More Somber News For Online Advertising Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
Direct-response advertising will "hold up better" through the economic slowdown that ...
- Let's Go To Video: Consumers Worldwide Say It Helps Them Shop Online
Email Insider, Ray Schultz - Monday, June 27, 2022
Product demonstration videos are popular, but unboxing videos are less so, Brightco ...
- YouTube Video Ad Spend Up 57% QoQ, to $482M, In Q1 2022
Digital News Daily, Karlene Lukovitz - Friday, June 24, 2022
Meanwhile, video spend without YouTube was down 56%, to $63 million. ...
- Meta Revamps Targeting System For Housing, Employment And Credit Ads
Digital News Daily, Wendy Davis - Tuesday, June 21, 2022
Facebook says its new machine-learning system "will work to ensure the ag ...
- Leveraging an Omnichannel Approach to Media Planning
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
The pandemic transformed the ways consumers shop for groceries with more th ...
- Children's Advocates Press Lawmakers To Restrict Social Platforms
Digital News Daily, Wendy Davis - Tuesday, June 14, 2022
Fairplay and more than 100 other organizations are urging lawmakers to mo ...
- Adobe: Online Purchases Surpass $377B In 2022 As Price Increases Ease
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 9, 2022
Consumers spent 7.1% more online in May -- about $78.8 billion ...
- Dentsu International, WFA Find 'Shoppable Media' Poised To Explode
MediaDailyNews, Joe Mandese - Thursday, May 26, 2022
Most WFA members say they're in "trial mode," but project big jum ...
- Connecticut Passes Right To Opt Out Of Behavioral Advertising
PolicyBlog, Wendy Davis - Thursday, April 28, 2022
Connecticut could soon become the fifth state to give consumers the rig ...
- Microsoft Study Finds 'Workday Consumers' Drive Shift In Media Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 21, 2022
Many people working from home find their work and personal lives a ...
- Consumers Find Things To Do Offline, Rather Than On Social Media
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 7, 2022
Consumers are shifting toward more intentional online behavior, away from social platfor ...
- InMobi Shoppable Videos Launch With Avocados From Mexico, HP, Tinuiti
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 29, 2022
InMobi unveiled an interactive video offering to help consumers discover products a ...
- Microsoft Breached By Hacker Group That Sometimes Announces Intent On Social Media
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 23, 2022
Microsoft confirmed it has been breached by hacker group Lapsus$, adding ...
- 70% Of Businesses Still Looking For The Correct Consumer Experience
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 23, 2022
Nearly three-quarters of business leaders say a deeper understanding of customers ...
- Why Your Brand Could Lose by Not Investing In Video
Marketing Insider, Elise Stieferman - Tuesday, March 22, 2022
Only 21% of marketers view sales as a success metric for vid ...
- Microsoft Advertising Makes Reporting Intuitive As GMV Hits All-Time High
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 22, 2022
Most shoppers now begin their product searches on digital channels, and studi ...
- Apple Suffers Major Outage, With Services From iTunes To Apps Down For Many Users
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 21, 2022
Apple is continuing to suffer a massive outage on Monday after use ...
- Canva Designs Global Brand Push, Highlights Value Of Creative Collaboration
MAD, Fern Siegel - Wednesday, March 16, 2022
The company claims 75+ million users worldwide on 190 continents in 1 ...
- Video Collaboration, Baidu Global And Microsoft's Xandr Get Together
Performance Marketing Insider, Laurie Sullivan - Thursday, March 10, 2022
The business now operates independently under the name DO Global. It ...
- Klaviyo Debuts Several New Engagement Features
Email Marketing Daily, Ray Schultz - Tuesday, March 8, 2022
Included are a developer portal for brands and profile merging that combin ...
- Google, Other Platforms Still Funding Russian Propaganda, NewsGuard Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 7, 2022
New analysis by NewsGuard finds brands continue to invest advertising dollars acro ...
- Car Dealers Slow In Responding To Leads
Around the Net in Email, Ray Schultz - Monday, March 7, 2022
Car dealers often stall when it comes to acting on online lead ...
- Kraft Heinz Partners With Google To Achieve Ambitious Digital Transformation
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 18, 2022
As consumers shift to buying more groceries online, Kraft Heinz has form ...
- Cart Abandonments Fall Slightly Worldwide, But Remain High, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, February 15, 2022
North America has the highest abandonment rate, followed by Asia and Europ ...
- YouTube 2022 Product Roadmap: Shoppable Video, NFTs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 11, 2022
YouTube will release five tools that allow creators, brands and users ...
- Cost For Goods Online Rose 2.7% YoY In January, Adobe Data Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 10, 2022
Online prices rose 3.1% YoY in Dec. 2021, helping to drive ...
- Sarah McLachlan Aims To Save Abandoned Shopping Carts For Bolt
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, February 2, 2022
Bolt, an app that helps online shoppers complete purchases quickly, has enlist ...
- Less Stress With iOS: New Version May Be Helping, Not Hurting, Marketers
Email Insider, Ray Schultz - Thursday, January 27, 2022
Most firms have found a way to live with the new priva ...
- Addressable TV Sees Biggest Gains In Ad Spending Among Offline Media
Research Intelligencer, - Friday, January 21, 2022
Advertisers continued to shift their spending out of traditional linear television a ...
- Stand-Up Year: Marketing Spend Grew 21.6% In 2021, Email Saw 10.8% Hike
Email Insider, Ray Schultz - Thursday, January 20, 2022
Roughly $5.7 billion was spent on email out of a total onli ...