• by Fern Siegel , March 16, 2022

Canva’s B2B brand campaign just launched. Geared to both large business organizations and small business owners, the global creative effort is tagged “What Will You Design Today?"

The campaign launched in the U.S. on Monday and will debut in Canada, the U.K. and Australia on April 4. The company claims 75+ million users worldwide on 190 continents in 100 languages.

Creative was led in-house.

The campaign touts how Canva’s graphic-design platform helps business creatively collaborate and achieve their goals. The ads spotlight Canva’s visual communications tools — and how various entities, from the founders of travel start-up Elsewhere to organizations such as Zoom and Fast Company, utilize it successfully.

For example, Canva supported Zoom scaling its brand-marketing efforts. It also was useful in helping UNHCR (UN High Commission for Refugees) to visually communicate in times of crisis. Fast Company used it to deliver an integrated-marketing campaign.

The campaign runs on TV and social media. Spots on TikTok, Facebook/Instagram Twitter and YouTube are customized to the platform. There is also an out-of-home billboard component.

“We’re on a mission to make design more creative, collaborative and universally accessible … Visual communication has become table stakes for every kind of team,” said Zach Kitschke, Canva’s Chief Marketing Officer.

Canva acquired the London-based Flourish in February. Founded in 2016, Flourish provides data visualization tools so that companies, such as BBC, Deloitte and Moody’s, can turn data points into digestible charts, graphs and visuals.The platform is used by more than 800,000 worldwide.Financial terms of the deal were not disclosed.