- Clear Channel Gets Huge Digital Billboard At Times Square
MediaDailyNews, Erik Sass - Monday, November 17, 2014
Just in case Times Square wasn't visually overwhelming enough before, Vornado Real ...
- One Ad-Supported Video Network Among Many
MediaDailyNews, Cliff Marks - Monday, November 17, 2014
The combined NCM and Screenvision network will offer greater reach (10 A18- ...
- Forget Fruitcake, Ohio Lottery Pitches New Tradition
Marketing Daily, Aaron Baar - Friday, November 14, 2014
Some holiday traditions (lights, stockings, family togetherness) are to be enjoyed, whi ...
- NCM, Shazam Take Partnership National
MediaDailyNews, Erik Sass - Friday, November 7, 2014
National CineMedia and Shazam are bringing mobile interactivity to every NCM-affiliated theat ...
- CBS Outdoor Revenues Slip
MediaDailyNews, Erik Sass - Wednesday, November 5, 2014
The outdoor advertising business had a fairly mediocre third quarter, judging ...
- Google's Nest Runs Pop-Art Cube Campaign In Herald Square
MediaDailyNews, Laurie Sullivan - Friday, October 31, 2014
Google's Nest Labs publicly unveils Friday its first pop-up art installation ...
- TAG Heuer Continues 'Pressure' Campaign In Times Square
MediaDailyNews, Fern Siegel - Saturday, November 1, 2014
Building on the original creative, Tag Heuer is debuting a billboard ...
- NEW! DDB Canada Reinvents Opera Using Street Artists
Out to Launch, Amy Corr - Thursday, October 30, 2014
To draw a younger crowd to its production of Stickboy, the Vancouv ...
- Radio, International Outdoor Fuel iHeartMedia Growth
MediaDailyNews, Erik Sass - Tuesday, October 28, 2014
iHeartMedia, formerly known as Clear Channel Communications, announced that total revenues increas ...
- Fear Overload Puts AdWords To Work During Halloween
SearchBlog, Laurie Sullivan - Wednesday, October 29, 2014
Fear Overload puts on the ultimate adults-only Halloween events to frighten t ...
- TouchTunes, Thrillist Launch Cross-Platform Ad Partnership
MediaDailyNews, Larissa Faw - Friday, October 24, 2014
Thrillist Media Group (TMG), the men's digital media company, and TouchTunes, operat ...
- SmarTV, Quadriga Merge, Offer Interactive TV Service To Hotels
MediaDailyNews, Erik Sass - Friday, October 24, 2014
The in-room TV experience is about to get more interactive for so ...
- Titan, Chicago Transit Testing Gimbal Beacons
MediaDailyNews, Erik Sass - Friday, October 24, 2014
Transit advertising company Titan and the Chicago Transit Authority are testing Gimb ...
- The 2 Worlds of Beacons
MobileShopTalk, Chuck Martin - Monday, October 27, 2014
So many beacons, so little time. It seems that almost every d ...
- WPP's Kinetic Adds TouchTunes To Place-Based Ad Network
MediaDailyNews, Erik Sass - Wednesday, October 22, 2014
Digital jukebox operator TouchTunes announced another win with the addition of i ...
- Online Movie Trailers Register Impact On Ticket Sales
MediaDailyNews, Wayne Friedman - Thursday, October 16, 2014
Movie trailers are still big marketing tools for major theatrical movies. B ...
- ABC Drives Strong Ad Engagement In NYC Taxis
MediaDailyNews, Wayne Friedman - Tuesday, October 14, 2014
ABC says it has strong viewer results and advertising engagement when ...
- Eye Corp Reps Ad Sales For StopTips Transit Media
MediaDailyNews, Erik Sass - Friday, October 10, 2014
Eye Corp Media, which operates a network of place-based advertising in mal ...
- NEW! Barefoot Wine Takes Trash-Talking To Another Level With Beach Cleanup Project
Out to Launch, Amy Corr - Monday, October 6, 2014
Trash-talking takes on a new meaning in an outdoor, cause-related campaign fr ...
- Over the Wall
Real MAD, Stan Mack - Monday, October 6, 2014
...
- CBS Outdoor Completes Acquisition Of Van Wagner Assets
MediaDailyNews, Erik Sass - Thursday, October 2, 2014
CBS Outdoor has completed its acquisition of most of the outdoor advertisi ...
- NCM Speeds Cinema Ad Delivery, Takes Turbo National
MediaDailyNews, Erik Sass - Monday, September 29, 2014
The process of getting a cinema ad onto the big screen promis ...
- LG, JCDecaux Unveil World's Largest Billboard
MediaDailyNews, Erik Sass - Friday, September 26, 2014
The Guinness Book of World Records has recognized a billboard erected ...
- Titan Wins Seattle-Area Sound Transit Contract
MediaDailyNews, Erik Sass - Thursday, September 18, 2014
Global transportation advertising company Titan has won a new, 10-year contract wi ...
- Elevator Pitch Goes Mobile, Captivate Offers Cross-Platform Targeting
MediaDailyNews, Joe Mandese - Thursday, September 18, 2014
Captivate Network, the "in-office" video network known primarily for serving ads target ...
- You're Too Late. Someone Has Already Hired 'Apparently Kid' For An Ad
Mediapsssst, Richard Whitman - Sunday, September 14, 2014
Oh, you totally wish you had done this first. Come on. Adm ...
- Adspace Adds 9 Malls To Network
MediaDailyNews, Erik Sass - Monday, September 8, 2014
The country's largest digital place-based network in malls is getting even large ...
- Scharffen Berger Digital Billboards Feature Selfies
Marketing Daily, Karlene Lukovitz - Thursday, September 4, 2014
The campaign includes creative executions produced by San Francisco agency Camp ...
- In A Plump Chicken Market, Church's Offers Love
Marketing Daily, Karlene Lukovitz - Tuesday, September 2, 2014
Naturally, chicken-focused fast-food brands are benefitting -- Technomic reported that limited-service chick ...
- Drink More Water... Says The Talking Water Fountain
Out to Launch, Amy Corr - Wednesday, September 3, 2014
Talk about a chatty Cathy: a water fountain that talks back. Y& ...