- Scharffen Berger Digital Billboards Feature Selfies
Marketing Daily, Karlene Lukovitz - Thursday, September 4, 2014
The campaign includes creative executions produced by San Francisco agency Camp ...
- In A Plump Chicken Market, Church's Offers Love
Marketing Daily, Karlene Lukovitz - Tuesday, September 2, 2014
Naturally, chicken-focused fast-food brands are benefitting -- Technomic reported that limited-service chick ...
- Drink More Water... Says The Talking Water Fountain
Out to Launch, Amy Corr - Wednesday, September 3, 2014
Talk about a chatty Cathy: a water fountain that talks back. Y& ...
- Walkers Offers Crisps For Tweets
Around the Net In MAD London, Sean Hargrave - Tuesday, September 2, 2014
Walkers is asking customers to tweet to get their hands on ...
- Digital Schmigital - Gunn Finds Print Still Has Real Firepower
MediaDailyNews, Joe Mandese - Thursday, August 28, 2014
At a time when Madison Avenue seems to think all-things-digital, advertising awar ...
- NBC Puts Muscle Behind 'Blacklist' Promos
MediaDailyNews, Wayne Friedman - Monday, August 18, 2014
NBC is putting a lot of marketing resources -- and money ...
- Beacons: Coming to a Mannequin Near You
MobileShopTalk, Chuck Martin - Friday, August 15, 2014
Thanks to beacons, mannequins are becoming live, interactive shopping locations. As wi ...
- Gilbarco, VeriFone Team For At-Pump DOOH Network
MediaDailyNews, Erik Sass - Wednesday, August 13, 2014
Gilbarco Veeder-Root, the world's largest manufacturer of gas pumps and point-of-sale system ...
- Rainvertising Promotes Bumbershoot Music Festival In Seattle
Out to Launch, Amy Corr - Wednesday, August 13, 2014
Not only is rain Mother Nature's way to wash your car f ...
- Net-A-Porter Launches First Digital Out-Of-Home Campaign
Around the Net In MAD London, Sean Hargrave - Monday, August 11, 2014
Net-a-Porter will show sales from its site in real-time as the luxu ...
- It's That Kind Of Thrill For Acura's TLX
Marketing Daily, Karl Greenberg - Monday, August 11, 2014
The campaign kicks off with an anthem spot. Shot at Acura's R& ...
- Lamar Buys Marco, Strengthens Presence In South
MediaDailyNews, Erik Sass - Tuesday, August 5, 2014
This week brought more consolidation in the outdoor advertising industry, with Lam ...
- Ocean Outdoor Buys Signature Outdoor
Around the Net In MAD London, Sean Hargrave - Tuesday, August 5, 2014
Ocean Outdoor has acquired Signature Outdoor, the market leader in premium large-form ...
- In Seattle, Rain Helps Promote Upcoming Bumbershoot Festival
MAD, Larissa Faw - Monday, August 4, 2014
To promote Seattle's upcoming Bumbershoot festival, Publicis Seattle deployed a paint produ ...
- Global DOOH Forecast To Hit Nearly $10B In 2014
MediaDailyNews, Erik Sass - Monday, August 4, 2014
After several years of slower growth, growth in global digital out-of-home advertisi ...
- Kimberly-Clark Launches Social Movement For Depend
Marketing Daily, Karl Greenberg - Friday, August 1, 2014
Perhaps more importantly, the integrated, Millennial-centric campaign uses the idea that raisi ...
- Digital Outdoor Helps Restore Growth To Out-of-Home
Around the Net In MAD London, Sean Hargrave - Friday, August 1, 2014
Outdoor has returned to growth in the second quarter of 2014, driv ...
- BRIC Cements Big Global Ad Increase This Year
Marketing Daily, Karl Greenberg - Tuesday, July 29, 2014
The global average forecast is based on nation-by-nation weighted spend reported fr ...
- Outdoor Plus Announces Two New Sites
Around the Net In MAD London, Sean Hargrave - Tuesday, July 29, 2014
Out-of-home specialist Outdoor Plus has launched two new sites as it announc ...
- Clear Channel Revenues Flat, Radio Inches Up
MediaDailyNews, Erik Sass - Wednesday, July 23, 2014
CC Media Holdings, the parent company of Clear Channel Media and Entertainme ...
- CBS Outdoor Buys Van Wagner Billboards
MediaDailyNews, Erik Sass - Monday, July 21, 2014
The outdoor advertising business is undergoing yet another round of consolidation, wi ...
- Q&A With Howard Shimmel: Turner's Cross-Platform Study
MediaDailyNews, Charlene Weisler - Monday, July 21, 2014
Howard Shimmel, previously the SVP, Ad Sales Sports Research at Turner Broadcastin ...
- NEW! Benjamin Moore Creates 400-Pound Wooden Yo-Yo
Out to Launch, Amy Corr - Tuesday, July 15, 2014
An app that analyzes farts. Naked dancers promote naked dating. Let's lau ...
- Skyy Encourages New Thinking In Routine Scenarios
Marketing Daily, Karlene Lukovitz - Wednesday, July 9, 2014
The TV spots are being aired nationally, starting July 9, on outle ...
- 2 New Campaigns Tout Las Vegas
MediaDailyNews, Erik Sass - Tuesday, July 8, 2014
The Las Vegas Convention and Visitors Authority is wooing top-level executives a ...
- LA County Looking To Replace Some Old Billboards With Digital
MAD LA, Laurie Sullivan - Thursday, July 3, 2014
The city council in Santa Clarita, Los Angeles County, has approved ...
- Clear Channel, BlueFocus Promote Chinese Brands In Times Square, SF Airport
MediaDailyNews, Erik Sass - Wednesday, July 2, 2014
BlueFocus Communications Group, a leading Chinese advertising, media, and PR firm, ...
- Castello Cheese Displays Edible Art In NYC
MAD, Larissa Faw - Friday, June 27, 2014
Upscale cheese brand Castello is allowing New Yorkers to "Eat the Ar ...
- Shutterstock Bows Art Installations In NYC
MediaDailyNews, Erik Sass - Thursday, June 26, 2014
If you feel like artsy photos with lyrical, slightly opaque captions a ...
- Texas DOT Proposes To Increase Billboard Size
MediaDailyNews, Erik Sass - Tuesday, June 24, 2014
They say everything is bigger in Texas. The Texas Department of Transportati ...