Rainvertising Promotes Bumbershoot Music Festival In Seattle

by Amy Corr @MediaPostOTL, August 13, 2014

Not only is rain Mother Nature's way to wash your car for free, it also serves as an ad medium to promote a music festival in one of the rainiest cities in America: Seattle. To promote the city's popular music & arts festival, Bumbershoot, Publicis Seattle devised a rain-activated advertising project on city sidewalks. The agency used a two-part spray paint system called NeverWet that is almost invisible when dry but comes to life when touched by water. Watch a video of the installation here. Next up: fogvertising in Los Angeles?

ad campaign, creative, out-of-home, weather

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