- FirstMerit Campaign Lauds The 'Blue Shirts' Of Detroit
MAD, Larissa Faw - Friday, June 20, 2014
The campaign supports five local non-profits. Total Outdoor donated the space ...
- OAAA, 5 Top Museums Team For National 'Art Everywhere' OOH Display
MediaDailyNews, Fern Siegel - Friday, June 20, 2014
"Art Everywhere" is as good as its word. From August 4-14, ...
- Audi A8 Headlamp 'LED' Lights Up World Cup Scores
Marketing Daily, Karl Greenberg - Wednesday, June 18, 2014
The company said soccer match scores, including this week's USA-versus-Ghana win, wi ...
- TAB Unveils Spot Ratings For Digital Billboards
MediaDailyNews, Erik Sass - Wednesday, June 18, 2014
Out-of-home advertising is getting more precise metrics courtesy of the Traffic Aud ...
- Fliphound Brings Manual Real-Time Bidding To DOOH
RTBlog, Tyler Loechner - Thursday, June 19, 2014
Automation and "real-time" marketing are seeping into every corner of the ...
- TNT, Mono Anchor 'The Last Ship' In Grand Central Station
MAD, Larissa Faw - Tuesday, June 17, 2014
In the campaign to promote the series TNT and Mono have creat ...
- NY Lottery Predicts The Future
Marketing Daily, Aaron Baar - Saturday, June 14, 2014
The New York Lottery is targeting Millennials with a campaign that posi ...
- CBS Corp. To Divest CBS Outdoor Stock
MediaDailyNews, Erik Sass - Wednesday, June 11, 2014
The long-planned spinoff of CBS Outdoor as an independent company is neari ...
- New Chrysler Campaign Says 'We Built This'
Marketing Daily, Karl Greenberg - Saturday, June 7, 2014
The Chrysler brand on June 7 launched the main body of i ...
- Hyundai Keeps Foot In Futbol With FIFA Campaign
Marketing Daily, Karl Greenberg - Wednesday, June 4, 2014
The effort, touting the 2015 Sonata unveiled at the New York Internation ...
- Mauricio Sabogal Departing BPN For Kinetic
MAD, Steve McClellan - Tuesday, June 3, 2014
Sabogal had been the global CEO of BPN, the IPG Mediabrands agenc ...
- Marriott Says 'Love Travels' With Largest LGBT Campaign
Marketing Daily, Karl Greenberg - Tuesday, June 3, 2014
"We wanted to make a bold statement," Kristine Friend, senior director, segme ...
- Gas Station TV Acquired By Private Equity
MediaDailyNews, Erik Sass - Tuesday, June 3, 2014
Gas Station TV, one of the country's largest gas station-based video network ...
- Las Vegas Taps Elite as Digital Outdoor Partner
MediaDailyNews, Erik Sass - Wednesday, June 4, 2014
The city of Las Vegas is entering into a public-private advertising partnersh ...
- MediaCom, Clear Channel UK Testing DOOH Automation Platform
Around the Net in Real-Time, Tyler Loechner - Monday, June 2, 2014
A new platform meant to automate the "buying, planning, delivery and optimizatio ...
- Replacing Ink With Pixels Does Not Make Outdoor Digital -- Customer Focus Will
London Blog, Sean Hargrave - Tuesday, June 3, 2014
Digital out-of-home has promised much -- but as far as I c ...
- NEW! Nissan, Amazon Partner Again With #GiantLocker
Out to Launch, Amy Corr - Thursday, May 29, 2014
Remember last year when Nissan teamed up with Amazon.com to deliver ...
- Fiat Brings Big Monster Ad To Gas Pumps
Marketing Daily, Karl Greenberg - Tuesday, May 27, 2014
Fiat's new Godzilla ad has started running on TV screens nationwide. B ...
- NYC To Collect Tax On Times Square Billboard Ads
MediaDailyNews, Erik Sass - Tuesday, May 27, 2014
New York City is dusting off an old tax law and applyi ...
- NEW! Dispensers In Mexico City Print Out News On Paper Towels
Out to Launch, Amy Corr - Thursday, May 22, 2014
If real-time news was printed on paper towels and dispensed from corpora ...
- Judge Gives Green Light to Clear Channel Lawsuit In Baltimore
MediaDailyNews, Erik Sass - Wednesday, May 21, 2014
Clear Channel Outdoor's lawsuit against the city of Baltimore over its propos ...
- Samsung Has No Trouble With The Curve
Marketing Daily, Aaron Baar - Tuesday, May 20, 2014
"Most consumers think, 'I'm good with what I have,'" Peggy Ang, vi ...
- REI Blows Up A Sleeping Bag For New Campaign
MAD, Larissa Faw - Thursday, May 15, 2014
Outdoor sports retailer REI wanted attention for its biggest sale of t ...
- Mom's Thoughts Featured In LG Appliance Campaign
Marketing Daily, Karl Greenberg - Wednesday, May 14, 2014
The humorous campaign, "Mom's Inner Voice," rolling out over the next s ...
- NCM Reveals Shazam, Maker Partnerships
MediaDailyNews, Erik Sass - Wednesday, May 14, 2014
NCM Media Networks, the nation's largest cinema ad network, held an upfro ...
- New Virgin America Ads Pitch Upgrades To Flyers
MAD, Larissa Faw - Monday, May 12, 2014
"Basically, we wanted to take the feel of flying Virgin America, a ...
- Brazil Touts Brazil Ahead Of FIFA World Cup
Marketing Daily, Karl Greenberg - Monday, May 12, 2014
With about a month to go before the soccer Godzilla lumbers o ...
- Philly To Get More Outdoor Ads
MediaDailyNews, Erik Sass - Monday, May 12, 2014
People in Philadelphia may be seeing a lot more outdoor ads ...
- Goodstuff Drops Posterscope To Take Outdoor In-House
Around the Net In MAD London, Sean Hargrave - Thursday, May 8, 2014
After next week Omnicom-backed outdoor agency Goodstuff will be handing media buyi ...
- NCM Consolidates Ad Inventory Power, Buys Screenvision
MediaDailyNews, Erik Sass - Monday, May 5, 2014
The U.S. cinema advertising marketplace is about to undergo a major consolidatio ...