- Dronevertising Whizzes Around Philadelphia
MediaDailyNews, Erik Sass - Wednesday, April 30, 2014
Yes, it's a real thing: drone-borne advertising is coming to one maj ...
- NEW! A Billboard In Peru That Purifies The Air
Out to Launch, Amy Corr - Wednesday, April 30, 2014
Talk about a game-changer. A billboard that purifies air in construction zone ...
- Titan Lands SEPTA Ad Contract
MediaDailyNews, Erik Sass - Tuesday, April 29, 2014
Transit advertiser Titan is securing its position in the Northeast with ...
- JCDecaux Signs Up Hachette UK To @RailBookClub
Around the Net In MAD London, Sean Hargrave - Wednesday, April 23, 2014
JCDecaux has signed up the first publisher to its @RailBookClub, which provid ...
- Zoom Taps Network A For Sports Content
MediaDailyNews, Erik Sass - Monday, April 21, 2014
Zoom Media & Marketing -- which operates digital out-of-home video networks servi ...
- Mini Spotlights Owners For Mini Hardtop
Marketing Daily, Karl Greenberg - Thursday, April 17, 2014
Since its launch in the U.S. in 2002, Mini has cultivated ...
- Kennedy Health Alliance Focuses On Consumer Wants
Marketing Daily, Karl Greenberg - Monday, April 14, 2014
A new regional campaign for Cherry Hill, N.J.-based Kennedy Health Alliance, ...
- Western Union Takes Flight With 'Rio 2'
Marketing Daily, Aaron Baar - Wednesday, April 9, 2014
"We found our consumers love loyalty, family and staying true to the ...
- For Lexus, The Letter Of The Month Is F
Marketing Daily, Karl Greenberg - Monday, April 7, 2014
The new ad exemplifies all of that through a series of frenet ...
- Captivate To Own Majority Of Video Screens In Elevators, Lobbies After Deal
Around the Net In Media, Phyllis Fine - Wednesday, April 2, 2014
Capitvate Network, which owns the majority of video screens in elevators, wi ...
- Captivate Buys Office Media Network
MediaDailyNews, Erik Sass - Tuesday, April 1, 2014
Captivate Network, which operates digital out-of-home video displays in elevators and oth ...
- CBS, United Fly New 'Better Seats' Campaign
MediaDailyNews, Wayne Friedman - Monday, March 31, 2014
Looking to help launch a new comedy, CBS has struck a de ...
- DPAA Adds New York's MTA To Roster
MediaDailyNews, Erik Sass - Monday, March 31, 2014
The Digital Place-based Advertising Association is getting its first member from t ...
- Cinema Ads Hit $678M In 2013
MediaDailyNews, Erik Sass - Wednesday, March 26, 2014
Cinema advertising revenues rose 6.5% from $636 million in 2012 to $6 ...
- Clear Channel Outdoor Bows Mobile Ad Platform
Mobile Marketing Daily, Erik Sass - Tuesday, March 25, 2014
Out-of-home and mobile media are merging, as advertisers exploit the ubiquity ...
- That Giant Sucking Sound Was The Olympics, Tapped Madison Avenue Out
MAD, Joe Mandese - Tuesday, March 25, 2014
In what may be the first empirical view of the so-called "Olymp ...
- Sprint Introduces The Framily Frobinsons
Marketing Daily, Aaron Baar - Monday, March 24, 2014
The new campaign introduces a family that includes a hamster dad, ...
- Screenvision Unveils New Preshow Ad Product
MediaDailyNews, Erik Sass - Monday, March 24, 2014
Screenvision, one of the nation's two dominant cinema advertising networks, is unveili ...
- Pure Leaf, Food & Wine Support Local Food Movement
Marketing Daily, Karlene Lukovitz - Monday, March 24, 2014
Through July, Pure Leaf will be the exclusive sponsor of the Gr ...
- NEW! NRMA Insurance's Crashed Car Showroom Demonstrates Car Safety Technology
Out to Launch, Amy Corr - Friday, March 21, 2014
NRMA Insurance opened a Crashed Car Showroom in Sydney, Australia on Mar ...
- Audi 'Uncompromised' For A3 In New Campaign
Marketing Daily, Karl Greenberg - Friday, March 21, 2014
To reach younger buyers who might be considering 3-Series, or C Clas ...
- Siemens Carries Baton With Stand Up To Cancer
Marketing Daily, Karl Greenberg - Wednesday, March 19, 2014
The campaign centers on a physical baton that will be passed fr ...
- CBS Outdoor Americas Files IPO
Around the Net In Media, Phyllis Fine - Wednesday, March 19, 2014
CBS filed an initial public offering for its Outdoor Americas division ...
- Building Rapport Between OOH, Automation
RTBlog, Tyler Loechner - Wednesday, March 19, 2014
Much of the digital world of advertising has been automated, even ...
- Amscreen Technology To Keep An Eye On Audiences
Around the Net In MAD London, Sean Hargrave - Tuesday, March 18, 2014
Amscreen claims that technology which recognises and categorizes who is looking ...
- Goodyear Unveils First New Blimp Model In 45 Years
MediaDailyNews, Erik Sass - Friday, March 14, 2014
This week brought more aerial advertising news, with the unveiling of Goodyear ...
- CBS Outdoor Unveils Digital Underground Net In NYC Subway Stations
MediaDailyNews, Erik Sass - Monday, March 10, 2014
CBS Outdoor formally launched its new digital out-of-home network this week, bas ...
- Outdoor Revenues Rise in 2013
MediaDailyNews, Erik Sass - Monday, March 10, 2014
Total out-of-home advertising revenue increased in the fourth quarter of 2013, ...
- IPG Backs ADstruc: Wants Out-of-Home To Be More Digital, Easier To Plan/Buy
Real-Time Daily, Tyler Loechner - Monday, March 10, 2014
Interpublic Group on Monday announced a partnership with ADstruc, a technology platfo ...
- Amtrak Promises 'Ultimate Road Trip'
Marketing Daily, Tanya Gazdik - Sunday, March 9, 2014
Amtrak is rolling out two campaigns highlighting the choice and benefits th ...