• by Amy Corr  @MediaPostOTL, October 6, 2014

Trash-talking takes on a new meaning in an outdoor, cause-related campaign from Barefoot Wine. Walking barefoot in the sand is typically a fun, therapeutic experience until your foot steps on a piece of trash and it's time to break out the flip-flops. Barefoot Wine placed purple garbage cans on a beach in Santa Cruz, Calif. to remind beach-goers it's important to keep shorelines free of trash. The Barefoot Wine Beach Rescue Project conveniently placed a talking garbage can smack in the middle of a trash pile. The garbage can then prompted sunbathers close by to get up and clean the trash-laden area by the can. The can thanked those who threw away trash. I was surprised to see each person only picking up one piece of trash, but I guess if one person picked up a handful of trash, there would be no video. The spot ends with the beach looking more barefoot-friendly, and passersby hugging the garbage can. Gross. See the video here, created by BBDO San Francisco.