- Heineken, Cadillac Among Tribeca Film Festival Sponsors
Marketing Daily, Karl Greenberg - Friday, April 19, 2013
Heineken has partnered with Vulture and 'New York Magazine' to back fi ...
- JCDecaux, Clear Channel Drop Bids For CBS Outdoor's International Properties
MediaDailyNews, Erik Sass - Friday, April 19, 2013
The circle of potential buyers for CBS Outdoor's international division got small ...
- Volvo: Image-Obsessed Need Not Apply
Marketing Daily, Karl Greenberg - Wednesday, April 17, 2013
The effort, via Arnold Worldwide, spotlights Volvo's S60 sedan and XC-60 crossov ...
- Mazda Warp-Drives Into 'Star Trek'
Marketing Daily, Karl Greenberg - Tuesday, April 16, 2013
The campaign spotlights the revamped 2014 Mazda6 and Mazda's SkyActiv powertrain technolog ...
- JD's Gentleman Jack Gets First Integrated Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, April 16, 2013
The campaign's creative uses the concept of a "secret society" dubbed "T ...
- L.A. Judge Nixes Clear Channel, CBS Digital Billboards
MediaDailyNews, Erik Sass - Tuesday, April 16, 2013
Clear Channel Outdoor and CBS Outdoor were supposed to shut down ...
- Look Up: Agency Transforms Water Tower Into Art Projector
Creative Media Blog, Amy Corr - Monday, April 15, 2013
Rusty, the 100-year-old water tower that resides on the roof of Carmicha ...
- Dos Equis 'Most Interesting Man' Returns
Marketing Daily, Tanya Gazdik - Monday, April 15, 2013
Dos Equis is bringing back the "Most Interesting Man in the Worl ...
- Noodles & Company Launches Multichannel Push
Marketing Daily, Karlene Lukovitz - Thursday, April 11, 2013
Noodles & Company, the restaurant chain that offers a wide variety ...
- Amscreen, Quividi Team For Out-of-Home Insights
Around the Net In OMD Europe, Nina Lentini - Wednesday, April 10, 2013
The collaboration will see Amscreen use Quividi's face-tracking technology 'Measured by Quivid ...
- RMG Uses IPO To Consolidate Digital OOH Media Networks
Online Media Daily, Laurie Sullivan - Monday, April 8, 2013
RMG Networks, the digital out-of-home media company backed by Kleiner Perkins Caufie ...
- Buddy TV Expands NCM Media's Online, Mobile Reach
Online Media Daily, Gavin O'Malley - Tuesday, April 2, 2013
NCM Media Networks, best known for its in-theater advertising, has tapped Buddy ...
- California Milk Processor Board Keeps Dreaming
Marketing Daily, Karl Greenberg - Monday, April 1, 2013
The California Milk Processor Board is extending its dream-themed campaign under i ...
- Universal Uses Van Wagner Blimp To Promote 'Despicable Me 2'
MediaDailyNews, Erik Sass - Friday, March 29, 2013
Universal Pictures is promoting "Despicable Me 2," scheduled for release on Ju ...
- Clear Channel Revamps OOH Sites
Around the Net In OMD Europe, Nina Lentini - Sunday, March 17, 2013
Out-of-home media company Clear Channel has launched a permanent mobile platform ...
- New National NO MORE Campaign Deals With Abuse
Marketing Daily, Karl Greenberg - Wednesday, March 13, 2013
The new integrated campaign will comprise a TV, print, out-of-home, digital a ...
- Danaher Steps Down As Digital Placed-Based Chief, Search For Successor Is On
MediaDailyNews, Joe Mandese - Thursday, March 14, 2013
Sue Danaher is stepping down as president-CEO of the Digital Place-based Advertisi ...
- FT Launches First 'Digital First' Campaign
Around the Net In OMD Europe, Nina Lentini - Monday, March 11, 2013
FT headlines will be displayed on screens across the city with t ...
- Burbank Says No To Advertising-Only Vehicles
MediaDailyNews, Wayne Friedman - Monday, March 11, 2013
Not all mobile outdoor advertising is appropriate -- or safe. Some ...
- Mobile & Those Outdoor Banner Ad 'Thingys'
Marketing: Travel, Jeffrey K. Rohrs - Monday, March 11, 2013
While wading into the waterfall of tweets on "the Twitter" a f ...
- Technology, Elections Boost OOH Spending
Marketing Daily, Aaron Baar - Tuesday, March 5, 2013
The top growth category for last year was government and political organization ...
- Outdoor Revs Hit Nearly $7 Billion In 2012
MediaDailyNews, Erik Sass - Tuesday, March 5, 2013
Out-of-home advertising revenue increased 4.2% to $6.7 billion in 2012, year-over-year. T ...
- In U.S. Ad Push, 'The Guardian' Mobilizes A Divided Nation
MoBlog, Steve Smith - Tuesday, March 5, 2013
'The Guardian' bows its first U.S. ad campaign with a decidedly mobi ...
- Digital-Out-Of-Home Gets Smarter, Still Has Hurdles To Clear
Around the Net in Real-Time, Tyler Loechner - Wednesday, February 27, 2013
DOOH ad network Spafax yesterday announced a partnership with PlaceIQ that wi ...
- Sony Bets Big On Xperia
Marketing Daily, Aaron Baar - Monday, February 25, 2013
The company took the opportunity of the Mobile World Congress in Barcelo ...
- Agencies Kick Off Drugfree.org Campaign
MediaDailyNews, Steve McClellan - Wednesday, February 20, 2013
A group of agencies, media companies and production houses have pitched ...
- Reebok: Huge New Campaign Touts Healthy Lifestyle
Marketing Daily, Karl Greenberg - Friday, February 15, 2013
"We're not featuring the aspirational actions of today's superstar millionaires in th ...
- Laura Dumps Dan On Digital Display Board
Around the Net In OMD Europe, Nina Lentini - Thursday, February 14, 2013
Looks like Cupid didn't visit this Esso garage in Manchester today ...
- Chevrolet Runs Ads On Screenvision Cinemas
MediaDailyNews, Fern Siegel - Tuesday, February 12, 2013
Chevrolet is tapping in-cinema advertising network Screenvision to reach consumers nationwide wi ...
- NPR Launches Ad Campaign
MediaDailyNews, Erik Sass - Wednesday, February 6, 2013
It may not carry much advertising, but that doesn't mean NPR ...