- Nissan Opens Door To Versa Launch
Marketing Daily, Karl Greenberg - Wednesday, June 19, 2013
Nissan started taking the message to the Web this month with ...
- Out-of-Home Tops 11% Of Global Digital Ad Spend
MediaDailyNews, Joe Mandese - Thursday, June 20, 2013
Digital out-of-home media, including place-based video networks, are one of the fastest-growi ...
- Wal-Malt Selling At Bus Stops In Toronto
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 14, 2013
Walmart and consumer products giant Procter & Gamble have launched mobile stor ...
- Spotlight Cinema Networks Appoints Execs, Names Rakfeldt CEO
MediaDailyNews, Erik Sass - Tuesday, June 11, 2013
Spotlight Cinema Networks named its first CEO, Jerry Rakfeldt, from his po ...
- Outdoor Ad Revs Rise To $1.5 Billion
MediaDailyNews, Erik Sass - Friday, June 7, 2013
Out-of-home advertising revenue grew 4.5% from $1.4 billion in the first quart ...
- Think Global, Act Programmatic: GroupM's Xaxis Unveils Market Domination Plan
Online Media Daily, David Goetzl - Friday, June 7, 2013
Global expansion continues at GroupM unit Xaxis as it moves into Lat ...
- Homing Pigeons
RTBlog, Joe Mandese - Friday, June 7, 2013
In the short time we've been publishing RTBlog, we've explored a numb ...
- Where's Waldo? In The Big Apple
Marketing Daily, Karl Greenberg - Tuesday, June 4, 2013
Waldo himself will appear in ads and digital programs. Online at nycgo.com/wald ...
- ABC, Branded Cities Partner For National DOOH Network
MediaDailyNews, Erik Sass - Monday, June 3, 2013
ABC Regional Sports and Entertainment Sales, a division of ABC National Televisi ...
- Heineken Targets Adventure-Seeking Men
Marketing Daily, Tanya Gazdik - Monday, June 3, 2013
Heineken is launching a promotion today themed "Dropped" in which men ag ...
- Corona Invites Fans To 'Live It, Share It, Win It'
Marketing Daily, Tanya Gazdik - Wednesday, May 29, 2013
Crown Imports' Corona Extra and Corona Light brands are offering a varie ...
- LA City Council Considers Banning Alcohol Ads On City Property
MediaDailyNews, Erik Sass - Tuesday, May 28, 2013
After several years of delays, the Los Angeles City Council is prepari ...
- Philly Reaps Rewards Of Research, Multiple Channels
Marketing Daily, Karlene Lukovitz - Tuesday, May 28, 2013
Since 1997, when GPTMC launched its first marketing efforts, Philadelphia and "t ...
- Mondelez Goes Social, AR In Band-Tour Sponsorship
Marketing Daily, Karlene Lukovitz - Thursday, May 23, 2013
The "1D VIP Tour Correspondent" (Kylie Keene of Portland, Maine) was select ...
- Cricket Makes More From Less
Marketing Daily, Aaron Baar - Wednesday, May 22, 2013
"We feel there's tremendous savings versus AT&T and Verizon," company representative Gr ...
- Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports
MediaDailyNews, Erik Sass - Tuesday, May 21, 2013
The Chicago City Council has awarded Clear Channel Airports a five-year contra ...
- Skyy Launches 'Be Part Of The Art'
Marketing Daily, Karlene Lukovitz - Tuesday, May 21, 2013
To support the debut of its new Skyy Infusions Moscato Grape variet ...
- Clear Channel Outdoor Unveils Consumer Networks
MediaDailyNews, Erik Sass - Monday, May 20, 2013
Clear Channel Outdoor is creating a new way for advertisers to b ...
- Budweiser Bows New Campaign, Topped With Responsible-Drinking Blimp
MediaDailyNews, Erik Sass - Monday, May 20, 2013
Summer is a time of concerts and festivals and beach-going, all ...
- NCM Upfront, Screenvision Unveils Emerging Filmmaker Series
Digital Outsider, Erik Sass - Friday, May 17, 2013
NCM is gearing up to launch FirstLook Sync, a new mobile a ...
- Updated: Digital OOH Begins To Accelerate, Place-Based Nets Continue To Dominate
MediaDailyNews, Joe Mandese - Friday, May 10, 2013
The once ultra hot digital out-of-home ad marketplace continued to decelerate th ...
- North Shore-LIJ: Giving Cancer Cancer
Marketing Daily, Karl Greenberg - Tuesday, May 7, 2013
The theme of the ads, which show the institute's staff, surgeons, physician ...
- National CineMedia Screens Ad Increases, Rolls Out Video Displays
MediaDailyNews, Erik Sass - Thursday, May 2, 2013
National CineMedia, the larger of two dominant U.S. cinema advertising networks, sa ...
- Enterprise Seeks Opening In Rental Car Market
Marketing Daily, Karl Greenberg - Wednesday, May 1, 2013
The program puts street teams in transit stations, and includes larger even ...
- Campaign Formally Unveils The 'New' Del Taco
Marketing Daily, Karlene Lukovitz - Wednesday, May 1, 2013
The chain -- the U.S.'s largest quick-service Mexican brand after Taco Bel ...
- Truth Gets Ugly In New Integrated Campaign
Marketing Daily, Karl Greenberg - Monday, April 29, 2013
The campaign, "ugly truth," via Boston-based Arnold Worldwide, sets pairs of fac ...
- Clear Channel ClearVision TV, Kids Programming Take Off At Dallas Airport
MediaDailyNews, Erik Sass - Friday, April 26, 2013
Clear Channel Airports has brought its new airport TV network, ClearVision, ...
- The Billboard That Makes Water
Around the Net In Media, Phyllis Fine - Thursday, April 25, 2013
To increase enrollment, Peru’s University of Engineering and Technology in Lima team ...
- Tecate Targets Spanish-Dom U.S. Men
Marketing Daily, Tanya Gazdik - Wednesday, April 24, 2013
Tecate is launching two tongue-in-cheek campaigns targeting Spanish-dominant men in the U.S ...
- RMG Acquires Symon Communications
MediaDailyNews, Erik Sass - Monday, April 22, 2013
The digital out-of-home marketplace is moving again, with the announcement that R ...