The digital out-of-home marketplace is moving again, with the announcement that RMG Networks has acquired Symon Communications, which sells enterprise digital signage infrastructure, hardware, and software.
RMG also said it is relocating its corporate headquarters to Dallas. It is currently based in San Francisco and Chicago.
The acquisition of Symon, which is being rebranded as RMG Enterprise Solutions, allows RMG to position itself as an all-in-one DOOH outfit, with capabilities to create DOOH networks, as well as monetize them through advertising.
It also gives RMG access to Symon's enterprise customers in verticals, including hospitality and health care, among others.
RMG already operates DOOH networks targeting the air travel and mall marketplaces, which reach over 35 million air passengers and 62 million mall shoppers per month.
Last year, RMG began repositioning itself by selling its digital out-of-home network in cafés to DigiCast Networks, a division of Brite Media Group; it also plans to sell its Fitness network. In March, it went public through a merger with SCG Financial Acquisition Corp., a special purpose acquisition company, which went on to acquire Symon as a preamble to combining the two companies.
A key part of RMG’s strategy moving forward is to make DOOH more affordable and accessible to enterprises of all sizes.
In March RMG unveiled a new digital signage product, ChalkboxTV, that can turn any ordinary TV into a DOOH display with a set-top box connected to custom media content stored on a cloud-based Internet platform. The system is compatible with any cable or satellite TV service, and will become available beginning April 2013 through a network of dealers.