Clear Channel Airports
has brought its new airport TV network, ClearVision, to Dallas Love Field Airport, which serves around 8 million travelers per year -- including special programming for children, a first for CCA.
ClearVision, which launched in September 2012 and is intended to compete with CNN’s Airport Network, features a mix of news, sports, and entertainment from over 100 providers, including CBS, NBC, The Wall Street Journal (WSJ Live) and the Tennis Channel, as well as local TV stations. Travelers can access local news and weather, as well as advertising from local, regional and national advertisers. Through mobile integrations, travelers can also access video content on their mobile devices via airport-based WiFi.
At Dallas Love Field, airport managers also asked CCA to create a customized network for children, to be shown in “Kids’ Zone” play areas around the airport. The new product, “ClearVision Kids,” will be available at other airports with dedicated facilities for children.
Earlier this month, CCA unveiled four “video towers” in the Denver International Airport.
The displays consist of LED screens measuring 26 feet on the diagonal, mounted in four towers surrounding the airport’s “Great Hall” elevator column, and will reach around 50
million passengers per year with advertising, as well as useful information about the airport, Denver, and Colorado. CCA says the towers will form the centerpiece of a larger rollout of digital
communications technology throughout DI.
Last year, the outdoor advertising company launched an updated version of its FlySmart mobile travel app, providing a variety of information including flight status, gate location, baggage claim, current weather conditions, parking availability, security wait time and ground transportation options. CCA designed the new app in partnership with SapientNitro.