- Hill's Pet Nutrition Garners Satisfied Customers
Marketing Daily, Tanya Gazdik - Tuesday, November 15, 2011
Overall, pet food buyers are not satisfied with their purchases, according ...
- Energizer Powers Up New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 14, 2011
After seven years, the global consumer products company Energizer is replacing t ...
- P&G Ivory Taps Melissa McCarthy As Brand Spokesperson
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 10, 2011
Procter & Gamble's Ivory soap brand announced on Monday that Emmy award-winn ...
- L'Eggs Gives New Legs To Campaign
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 8, 2011
Pantyhose sales have been dropping for 15 years, thanks to leg tanne ...
- Novartis Reaches Out With Headache Message
Marketing Daily, Karl Greenberg - Thursday, November 3, 2011
Novartis is launching a new campaign for its Excedrin OTC migraine a ...
- Kraft Posts Strong Earnings
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 3, 2011
Kraft reported higher third-quarter sales and earnings Thursday, citing price hikes a ...
- Dos Equis Updates Packaging
Marketing Daily, Tanya Gazdik - Monday, October 31, 2011
Mexican beer brand Dos Equis is sprucing up the look of i ...
- Axe 'Angels' Ad Offends Christians
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 31, 2011
An Axe deodorant ad that features sexy angels has religious people ...
- Pfizer's ChapStick Takes Flack For Suggestive Print Ad
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 28, 2011
The lip balm brand ChapStick has angered some who say its late ...
- Pennzoil Pulls Out The Piston For Ultra
Marketing Daily, Karl Greenberg - Thursday, October 27, 2011
Plans are to lend some glow to its whole lineup of mot ...
- P&G Meets Expectations
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 27, 2011
Procter & Gamble today reported a profit of $3.02 billion for t ...
- Dove Asks Women: 'Who Inspired You?'
Marketing Daily, Tanya Gazdik - Friday, October 21, 2011
Dove is asking women "Who Inspired You?" in a promotion that ...
- Have Some Onions With That Garlic; P&G Solves Dragon Breath
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 20, 2011
Procter & Gamble's Scope has been showing off its latest collection ...
- Seventh Generation Takes Winner To Growing Region
Marketing Daily, Tanya Gazdik - Tuesday, October 18, 2011
Seventh Generation is emphasizing its natural ingredients with a sweepstakes that wi ...
- Slim-Fast Makeover: On-the-go Bottles
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 12, 2011
Unilever on Monday announced a makeover for its Slim-Fast brand with t ...
- Clairol A 'Perfect Fit' For SAY's xoJane
Marketing Daily, Karl Greenberg - Tuesday, October 11, 2011
As part of a tripartite marketing program for the fourth quarter wi ...
- Schick Shaves The World, An Icon At A Time
Marketing Daily, Karl Greenberg - Friday, October 7, 2011
The brand's Energizer Personal Care unit is running a web campaign a ...
- Johnson & Johnson Takes Lead In Study
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 6, 2011
Forbes, in partnership with Burson-Marsteller, Penn Schoen Berland and Landor, conducted ...
- Panel, P&G Focus On Mom's Desire For Tradition
Marketing Daily, Karl Greenberg - Wednesday, October 5, 2011
Procter & Gamble is repackaging its oldest brand, Ivory, and touting ...
- P&G Floats A Makeover For Ivory
Marketing Daily - Top of the News, Thom Forbes - Wednesday, October 5, 2011
One of the first brands to lodge itself in my sensory memo ...
- Fortune Brands' Home Unit To Invest In Products, Ads
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 4, 2011
Fortune Brands Home & Security Inc. is ready to invest in n ...
- Insights, Humor Are Key In Talking To Moms
Marketing Daily, Karl Greenberg - Monday, October 3, 2011
It's a tough line marketers must walk when talking to women wi ...
- Actress Jennie Garth New Face Of Porcelana
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 30, 2011
Ultimark Products has tapped actress Jennie Garth to be the new fa ...
- Startup Takes On P&G
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 29, 2011
Willa, a line of personal care products and soaps for preteens launch ...
- Dove Hair Launches Promo With DailyCandy
Marketing Daily, Karl Greenberg - Wednesday, September 28, 2011
Unilever's Dove Hair will give people who subscribe to lifestyle site DailyCan ...
- Energizer Bunny Rocks Apple's IAd Network
Marketing Daily, Aaron Baar - Monday, September 26, 2011
"People's music tastes vary. But one thing we hope most people wi ...
- Sharpie Invites Celebs, Fans To 'Ink It Pink'
Marketing Daily, Tanya Gazdik - Monday, September 26, 2011
"While woman are a primary purchaser, that's only one part of t ...
- Yankees Mariano Rivera Pitching Arrid Extra Dry
Marketing Daily, - Tuesday, September 20, 2011
Church & Dwight Co., Inc., maker of Arrid Extra Dry antiperspirant deodoran ...
- Mexican Soft Drink Jarritos Launches General Market Push
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
You may have seen people washing down pico de gallo with Jarrit ...
- MusclePharm Signs On With UFC To Get Primetime Exposure
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
Nutritional supplement company MusclePharm, which recently made headlines by signing NFL quarterba ...