- Pacific Natural Foods To Redesign Packaging
Marketing Daily, - Tuesday, January 18, 2011
Tualatin, Ore.-based natural food and beverage maker Pacific Natural Foods will redesi ...
- ANA Sues To Stop New Cigarette Labels
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 13, 2011
The FDA says tobacco companies must place graphic images -- coffins, cadaver ...
- Special K Inspires With 'Gain By Losing' Theme
Marketing Daily, Karlene Lukovitz - Tuesday, December 28, 2010
The Special K Challenge's fundamentals are the same, but the campaign encourag ...
- ConAgra, Mars Launch Peter Pan/M&M Campaign
Marketing Daily, - Tuesday, November 23, 2010
The campaign, running now through December, centers on three new recipes (Hol ...
- Sara Lee Promotional Sweepstakes Hits Home
Marketing Daily, Aaron Baar - Tuesday, November 2, 2010
"Our issue was that competitors were resorting to aggressive pricing," Jim Gelde ...
- Industry To Implement Own Package Label System
Marketing Daily, Karlene Lukovitz - Thursday, October 28, 2010
Kellogg CEO David Mackay described the initiative as "a landmark step forwa ...
- Coke Goes For Another Hit Music Single
Marketing Daily, Karlene Lukovitz - Tuesday, October 26, 2010
The holiday campaign -- an extension of the brand's "Open Happiness" marketi ...
- Busch Light Rolling Out Cold-Activated Bottles
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 20, 2010
E.J. Schultz reports that Anheuser-Busch is rolling out Busch Light bottles wi ...
- Genesis Today Juices Take On OJ
Marketing Daily, Karlene Lukovitz - Thursday, September 16, 2010
The company, based in Austin, Tex., is also introducing new labels wi ...
- Packaged Food Manufacturers Rethink School Lunch
Around the Net In Brand Marketing, Nina Lentini - Tuesday, September 14, 2010
Emily Bryson York reports that the demand for convenient packaged food th ...
- Amazon Takes Complaints About Packaging To The Source
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 8, 2010
Stephanie Clifford reports that Amazon's efforts to convince manufacturers to adopt "frustration-fr ...
- Consumer-Influenced Labels Are New Trend
Marketing Daily, Karlene Lukovitz - Thursday, September 2, 2010
Contests in which consumers help design or contribute to special product labeli ...
- Coors Introduces Aluminum Pint With Cause-Marketing Pitch
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 1, 2010
...
- Shush! I Can't Hear My Engine Firing When You Rustle That Bag
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 18, 2010
Man, oh, man, what will those fussy consumers complain about next? ...
- Bausch & Lomb's Biotrue Claims It's Inspired By Nature
Around the Net In Brand Marketing, Thom Forbes - Monday, August 9, 2010
Bausch & Lomb is launching a brand aimed at green-minded consumers th ...
- Tuaca Liqueur Goes 'Beyond the Usual'
Marketing Daily, Karlene Lukovitz - Tuesday, July 20, 2010
While Brown-Forman is simultaneously marketing the liqueur for mixed drinks and mix ...
- Smirnoff Intros Mango, Peach Varieties
Marketing Daily, - Thursday, July 8, 2010
Smirnoff also recently introduced a new package design that prominently incorporates t ...
- Burger King Euro Packaging Draws Inspiration From Warhol
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 7, 2010
...
- Imagine That! P&G's Bounty Now Promises To Clean
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 29, 2010
In "Campaign Spotlight," Stuart Elliott reports that Procter & Gamble has be ...
- Campaign Promotes Products Free Of Genetic Manipulation
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 23, 2010
Jennifer Alsever reports that by the fall, as many as 200 produc ...
- Coke Widening Mello Yello Distribution; Goes Retro With Cans
Around the Net In Brand Marketing, Thom Forbes - Monday, June 14, 2010
After a period of very mellow marketing -- virtually no spending ...
- New Belgium Fat Tire Ale 'Inserts' Fans In Print Ad
Marketing Daily, Karlene Lukovitz - Wednesday, June 2, 2010
Visitors touring the brewery are being invited to pose within a life-siz ...
- Minute Maid Debuts New Bottle Designs
Marketing Daily, - Tuesday, June 1, 2010
The 128-ounce and 89-ounce bottles of Minute Maid orange juice (which ha ...
- Green: Branding
Marketing: Green, Brad Stewart - Wednesday, May 26, 2010
As the largest consumer and supplier in the world, the U.S. popula ...
- Arm & Hammer Tells Pet Owners: 'Tag A Cat'
Marketing Daily, Tanya Gazdik - Thursday, May 20, 2010
To support the collaboration with the North Shore Animal League America, A ...
- Nintendo's Wii, Heart Association Team On Play
Marketing Daily, Aaron Baar - Monday, May 17, 2010
The partnership, which launched on Monday, includes putting the American Heart Association ...
- Southern Comfort Unveils Streamlined Design
Marketing Daily, Karlene Lukovitz - Wednesday, May 12, 2010
The brand's traditional bottle shape has been preserved, but the intricate detaili ...
- Tecate Contest Leverages Passions For Soccer
Marketing Daily, Karl Greenberg - Friday, May 7, 2010
Although the program is based in the U.S., the focus is t ...
- Miller High Life Gets Packaging Redesign
Marketing Daily, Karlene Lukovitz - Wednesday, May 5, 2010
While High Life's red-and-white, "soft cross" logo is unchanged, the cartons' fro ...
- Leslie Buck, Designer Of Iconic Coffee Cup, Dies At 87
Around the Net In Brand Marketing, Thom Forbes - Friday, April 30, 2010
The refugee from Nazi Europe was a retired paper cup executive. T ...