- Duracell Launches New Product
Marketing Daily, Karl Greenberg - Friday, June 1, 2012
P&G's Duracell brand is launching a new product called Duralock with Pow ...
- Mike And Ike Split To Generate Renewed Interest
Around the Net In Brand Marketing, Nina Lentini - Thursday, April 12, 2012
The brand of chewy fruit-flavored candies will appear in packaging with eith ...
- Quaker Oats Man Gets A Makeover
Marketing Daily, Karlene Lukovitz - Thursday, March 29, 2012
The Quaker Oats Quaker man is looking a bit younger and trimm ...
- Duracell Powers Up Olympic Marketing
Marketing Daily, Aaron Baar - Sunday, March 25, 2012
For its first Olympic marketing promotion, Duracell is looking to leverage i ...
- Big G Combines Retro Packages, Atari Tie-Ins
Marketing Daily, Karlene Lukovitz - Tuesday, February 7, 2012
"Our consumers love the nostalgic aspect - it takes them back ...
- Orbit App Lets Facebook Fans Design Packages
Marketing Daily, Karlene Lukovitz - Thursday, December 22, 2011
The brand is encouraging fans to create individually customized package designs usi ...
- Coke's White Can Tanks
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 1, 2011
Coca-Cola Co. is switching back to red just one month after rolli ...
- Nestle Updates Boost With Easy-Open Bottle
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 9, 2011
Nestl Healthcare Nutrition on Tuesday launched an enhanced bottle design across i ...
- Dos Equis Updates Packaging
Marketing Daily, Tanya Gazdik - Monday, October 31, 2011
Mexican beer brand Dos Equis is sprucing up the look of i ...
- Red Goes White, But What About Green?
Marketing Daily, Alison DaSilva - Friday, October 28, 2011
It may still be October, but one brand is already dreaming ...
- Lindor Refreshes Packaging, TV Approach
Marketing Daily, Karlene Lukovitz - Monday, October 17, 2011
The new TV ad, scheduled to run through the holidays and t ...
- FTC: Four Loko Must Change Packaging
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 5, 2011
The Federal Trade Commission charged the maker of an alcoholic, carbonated ma ...
- Will A Zero-Packaging Concept Succeed?
Marketing Daily, Ted Mininni - Friday, September 30, 2011
It's easy to passionately embrace an idea that's a cultural hot butt ...
- New Owners Prep Marketing For VO5
Marketing Daily, Sarah Mahoney - Monday, September 19, 2011
Alberto VO5's new owner says it will reposition the old haircare bran ...
- New Protocol For CPG Packaging Sustainability
Marketing Daily, - Wednesday, September 7, 2011
The Paris-based Consumer Goods Forum has released a Global Protocol on Packagi ...
- Packaging For Women Is Different
Marketing Daily, Terri Goldstein - Friday, August 26, 2011
Remember that for centuries women have responded to romance, flowers and chocolat ...
- Open It, Use It: The Move From Indifference To Friendliness
Engage:Boomers, John Bassounas - Thursday, August 25, 2011
The drumbeat of developments in packaging and technology these days brings n ...
- Budweiser Intros New 'Bowtie' Design
Marketing Daily, - Wednesday, August 3, 2011
Budweiser is rolling out a new design on its can and seconda ...
- Finally, Clamshell Packaging Heading Out
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 3, 2011
That awful clamshell packaging, which requires a Dremel and a jackhammer ...
- Frito-Lay Seems To Have Learned A Lesson
Marketing: Green, Jacquelyn A. Ottman - Wednesday, May 25, 2011
This more subdued communication correctly takes away any hint of potential greenwa ...
- The Fresh Smell of Social Media
Creative Media Blog, Amy Corr - Monday, May 23, 2011
What does social media smell like? Does it have floral, woodsy ...
- Unraveling The Mysteries Of Shelf Impact
Marketing Daily, Terri Goldstein - Wednesday, May 18, 2011
How the mind retains visual information while shopping. ...
- CooperVision Rebrands For A Changing Market
Marketing Daily, Sarah Mahoney - Monday, May 16, 2011
"We wanted to get away from the lofty and generic look ...
- Malt-O-Meal Campaign 'Bags' The Box
Marketing Daily, Tanya Gazdik - Friday, May 13, 2011
The Minneapolis-based company has launched a Web site and blog where use ...
- House Foods Tofu Taps DreamWorks Magic
Marketing Daily, Karlene Lukovitz - Thursday, May 12, 2011
Tofu isn't the kind of product you'd immediately associate with Hollywood. B ...
- Getting Real About Your Food Labels
Marketing Daily - Top of the News, Thom Forbes - Friday, March 25, 2011
If a marketing genius were to come up with a food th ...
- Big Brands Launch Sustainable Packaging Trade Organization
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 15, 2011
ConAgra, Colgate-Palmolive, Kellogg, Procter & Gamble, Dow and DuPont are among t ...
- What To Know About Brand Packaging
Marketing Daily, Terri Goldstein - Tuesday, March 15, 2011
By following three steps, your brand packaging will be seen, felt a ...
- Terra Chips, JetBlue Mark National Potato Chip Day
Marketing Daily, Karlene Lukovitz - Friday, March 11, 2011
The Hain Celestial Group chips brand and the airline, which have h ...
- Food Industry Unveils Front-Of-Pack Label System
Marketing Daily, Karlene Lukovitz - Monday, January 24, 2011
The system -- to be used by store brands, as well ...