- Eight O'Clock Coffee Ups Marketing For Brand Refresh
Marketing Daily, Karlene Lukovitz - Friday, August 16, 2013
The more than 150-year-old brand (launched in 1859) has introduced new packagin ...
- Kernel Season's Refreshes Packaging, Marketing
Marketing Daily, Karlene Lukovitz - Tuesday, August 13, 2013
Kernel Season's, launched in 2000, has become the U.S.'s #1 popcorn-seasoning bran ...
- New Dust Cutter Lemonades Stress Authentic Origins
Marketing Daily, Karlene Lukovitz - Wednesday, July 24, 2013
Even in today's crowded, intensely competitive beverages category, the occasional new bra ...
- Cottonelle Repackages Flushable Dry Wipes
Marketing Daily, Karl Greenberg - Tuesday, July 16, 2013
"The idea is, if you think logically, getting something clean requires wate ...
- Evian Launches Wimbledon 'Wiggle' Social Effort
Marketing Daily, Karlene Lukovitz - Tuesday, June 18, 2013
Starting June 17, tennis fans across the U.K. can submit videos doi ...
- Mondelez Goes Social, AR In Band-Tour Sponsorship
Marketing Daily, Karlene Lukovitz - Thursday, May 23, 2013
The "1D VIP Tour Correspondent" (Kylie Keene of Portland, Maine) was select ...
- Jennie-O Partners With 'Recipe Rehab'
Marketing Daily, Karlene Lukovitz - Thursday, May 16, 2013
"Recipe Rehab," created by Everyday Health Media, is the first YouTube sh ...
- Campaign Formally Unveils The 'New' Del Taco
Marketing Daily, Karlene Lukovitz - Wednesday, May 1, 2013
The chain -- the U.S.'s largest quick-service Mexican brand after Taco Bel ...
- Cap'n Crunch Launches YouTube Talk Show For Adults
Marketing Daily, Karlene Lukovitz - Thursday, April 25, 2013
Nine episodes will air every other Tuesday throughout the spring and summ ...
- Pepsi Redesigns Bottle For First Time Since 1997
Marketing Daily, Karlene Lukovitz - Friday, March 22, 2013
Redesigned 20-ounce and (less widely distributed) 16-ounce plastic bottles of Pepsi, Di ...
- Keep The Message Going When Products Go Home
Marketing: Causes, Paul Jones - Monday, March 4, 2013
There's some swell cause marketing messaging on a great number of packag ...
- Samuel Adams To Launch Boston Lager In Cans
Marketing Daily, Tanya Gazdik - Sunday, February 24, 2013
The Boston Beer Co. has spent two years doing sensory research th ...
- Pirate's Booty Partners With Disney
Marketing Daily, Karlene Lukovitz - Thursday, February 21, 2013
Pirate Brands has teamed with Disney to offer a limited-edition 12-pack ...
- Sam Adams Launching Boston Lager In Cans
Marketing Daily, Karlene Lukovitz - Wednesday, February 20, 2013
Starting early this summer, Samuel Adams Boston Lager will be available ...
- Structural Packaging Impacts Repeat Purchase
Research Brief, Jack Loechner - Tuesday, February 19, 2013
According to a new MeadWestvaco consumer satisfaction study, "Packaging Matters," the ro ...
- Maroon 5 Front Man Launches A Fragrance
Marketing Daily, Karl Greenberg - Tuesday, February 5, 2013
"Maroon 5" lead singer Adam Levine has launched a perfume. It's ...
- You Buy With Your Eyes: How to Attract Teen Eyes -- And Dollars -- In-Store
Engage:Teens, Maruchi Santana - Thursday, November 1, 2012
Ah, the fickle teenager. This choosy consumer has been known to se ...
- Feds Seek Graphic Cigarette Warnings
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 11, 2012
The federal government is asking a federal appeals court to take anoth ...
- Jimmy Dean Breakfast Products Get Package Redesigns
Marketing Daily, Karlene Lukovitz - Wednesday, October 3, 2012
The package designs of Jimmy Dean's convenience breakfast products have been upda ...
- Girl Scout Cookie Boxes Get Makeover
Around the Net In Brand Marketing, Nina Lentini - Tuesday, October 2, 2012
The new design will showcase five entrepreneurial skills that the $790 milli ...
- Folgers Instant Coffee Crystals Get New Package
Marketing Daily, Karlene Lukovitz - Thursday, September 20, 2012
Folgers has introduced new packaging for its Instant Coffee Crystals, featuring ...
- Heineken USA: New Marketing Exec, New Bottle
Marketing Daily, Karlene Lukovitz - Monday, September 17, 2012
Heineken USA has named Matthew Kahn VP, marketing for its Portfolio Brand ...
- EA Sports Snaps Up Casual Gamers
Marketing Daily, Aaron Baar - Friday, September 7, 2012
"EA was looking for a way to really help drive conversion ...
- ANA Applauds Anti-Graphic Cigarette Images Ruling
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 28, 2012
The Association of National Advertisers applauded the U.S. Court of Appeals f ...
- Consumers Ready For Heineken Cube?
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 27, 2012
We have wine in a box. But are you ready for be ...
- Diet Coke Rolls Out New Packaging, Campaign
Marketing Daily, Karlene Lukovitz - Thursday, August 16, 2012
The design, to begin appearing on Diet Coke products as of Sep ...
- Beer Cans Come Back
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 10, 2012
Microbreweries and craft beers have traditionally been bottled, partly because it ...
- Team USA Sponsor Chobani Celebrates Communal Pride
Marketing Daily, Karlene Lukovitz - Friday, July 27, 2012
"Proudly With You" tells the story of how the cooperative efforts ...
- Duracell Launches New Product
Marketing Daily, Karl Greenberg - Friday, June 1, 2012
P&G's Duracell brand is launching a new product called Duralock with Pow ...
- Mike And Ike Split To Generate Renewed Interest
Around the Net In Brand Marketing, Nina Lentini - Thursday, April 12, 2012
The brand of chewy fruit-flavored candies will appear in packaging with eith ...