- McDonald's Loves To See You Tailgating
Marketing Daily, Aaron Baar - Wednesday, August 27, 2014
"We're a food company, and we know we're not traditional tailgating fare ...
- PUR Uses Self-Important Water Critic In Major Push
Marketing Daily, Karl Greenberg - Friday, August 22, 2014
There's nothing like an eccentric mascot to help consumers remember a packag ...
- Gatorade Expands Comics Concept, Including Bottles
Marketing Daily, Karlene Lukovitz - Thursday, August 7, 2014
This time, in addition to their comic books, each superhero character wi ...
- Heineken Light Tastes Great, But Not On TV
Marketing Daily, Aaron Baar - Thursday, July 17, 2014
Heineken takes direct aim at the regulations placed on beer advertising wi ...
- Mike's Rebranding Promo Marks 1M Facebook Fans
Marketing Daily, Karlene Lukovitz - Friday, June 20, 2014
Within a day of ID'ing Paul Siano of Orland Park, Ill. ...
- Supreme Court Sets Precedent With Labeling Ruling
Marketing Daily, Karlene Lukovitz - Friday, June 13, 2014
David L. Ter Molen, a Chicago lawyer who writes the Food Identi ...
- 'Share A Coke' Bottles, Campaign Hit U.S.
Marketing Daily, Karlene Lukovitz - Thursday, June 12, 2014
Coca-Cola Freestyle fountain dispensers will offer consumers who have the Freestyle a ...
- Chef Boyardee Disappoints Some With Pop-Top Return
Marketing Daily, Aaron Baar - Tuesday, June 10, 2014
"Last spring, we made the decision to remove pop-tops from our cann ...
- Pacifico Virtually Takes Consumers To Mexico
Marketing Daily, Aaron Baar - Friday, June 6, 2014
"The brand was discovered in the Baja years ago by the Americ ...
- Biomotivation: What Your Package Says About You
Marketing Daily, Sarah Mahoney - Thursday, May 22, 2014
"We know that a consumer can spend 40 minutes in a typic ...
- Budweiser Brings Back Patriotic Packaging
Marketing Daily, Tanya Gazdik - Tuesday, May 20, 2014
Budweiser is bringing back its patriotic red, white and blue cans a ...
- Chipotle Bags, Cups Offer Essays By Authors, Comics
Marketing Daily, Karlene Lukovitz - Monday, May 19, 2014
The initiative, called Cultivating Thought, offers thoughts not published elsewhere from To ...
- Oreo In Global 'Transformers' Partnership
Marketing Daily, Karlene Lukovitz - Wednesday, May 14, 2014
The TV ad, "Little Help," will launch May 15 in more th ...
- Taco Bell Uses Tumblr Comic Book For Product Launch
Marketing Daily, Karlene Lukovitz - Thursday, May 8, 2014
The comic, illustrating the "spicy adventure" of "Johnny DLT" (the character's reactio ...
- Miller Lite's Throwback Packaging Resonates
Marketing Daily, Tanya Gazdik - Thursday, May 1, 2014
"We often romanticize the past, and certain images can trigger memories fr ...
- Terra Chips' Indie Film Backing Paying Off
Marketing Daily, Karlene Lukovitz - Tuesday, April 29, 2014
Terra Chips is realizing significant positive exposure with Millennials and other k ...
- Branded Packaging To Be Banned On Cigarettes
Around the Net In MAD London, Sean Hargrave - Friday, April 4, 2014
The Government is to move as "swiftly as possible" to ban brand ...
- 'Ronald McDonalds' Endorse Taco Bell Breakfast Menu
Marketing Daily, Karlene Lukovitz - Thursday, March 27, 2014
Voiceovers set up the joke with statements like, "You will never gue ...
- Kraft Drink Brands Back Major League Soccer
Marketing Daily, Karl Greenberg - Thursday, March 6, 2014
MLS on Friday is launching a multi-year sponsorship deal with Capri S ...
- Lucky Charms Throws 50th Birthday Blowout
Marketing Daily, Karlene Lukovitz - Monday, February 17, 2014
A variety of ads, promotions and contests are being deployed during t ...
- Wienerschnitzel's Retro Campaign Puts On The Dog
Marketing Daily, Karlene Lukovitz - Thursday, January 30, 2014
Wienerschnitzel, which bills itself as the world's largest hot dog chain, h ...
- MagicJack Prods Consumers To 'Do The Math'
Marketing Daily, Aaron Baar - Tuesday, January 21, 2014
With the tagline "Do The Math," the new effort touts the company ...
- Butterworth's, Busch Gardens Together For First Time
Marketing Daily, Aaron Baar - Friday, January 10, 2014
The so-called "Sweet-stakes" will be promoted on both the Mrs. Butterworth's a ...
- Good Earth Tea In 'Untamed' Brand Makeover
Marketing Daily, Karlene Lukovitz - Tuesday, November 26, 2013
The makeover is designed to differentiate Good Earth Tea at a ti ...
- Packin' It Up Just Right
Engage:Teens, Crystal Bennett - Thursday, November 14, 2013
What are CPG brands doing with their packaging to successfully connect wi ...
- Filippo Berio Launches Largest-Ever Ad Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, October 2, 2013
The imported Italian brand, the leading olive-oil seller in the U.S., wi ...
- Capri Sun Roarin' Waters Taps Athletes For Games
Marketing Daily, Karlene Lukovitz - Tuesday, October 1, 2013
Kraft Foods Group's Capri Sun Roarin' Waters, the low-cal flavored water beverag ...
- Terra Chips Partners With Indie Filmmakers
Marketing Daily, Karlene Lukovitz - Wednesday, September 25, 2013
Hain Celestial's Terra Chips has formed an unusual partnership with the make ...
- Campbell, Green Mountain Launching Soup K-Cups
Raw, Karlene Lukovitz - Thursday, September 5, 2013
Campbell Soup Co. has struck a deal with Green Mountain Coffee Roaste ...
- Relax, Have A Nice Refreshing Can
Mediapsssst, Staff Report - Tuesday, August 20, 2013
Is it possible for a beer can to be "refreshing?" Not t ...