- Chobani Launches Lifestyle-Themed Campaign
Marketing Daily, Karlene Lukovitz - Friday, May 1, 2015
The ads, which will run on television during prime time through t ...
- Budweiser Teams With National Parks, 13th Witness For Promotion
Marketing Daily, Tanya Gazdik - Thursday, April 23, 2015
Budweiser has announced its commitment to the environment through a partnership wi ...
- Coke Expanding 'Share A Coke' For Summer 2015
Marketing Daily, Karlene Lukovitz - Monday, April 13, 2015
This time, the number of popular U.S. first names on bottles wi ...
- Maxwell House In Multi-Race Sponsorship Of Waltrip NASCAR Team
Marketing Daily, Karlene Lukovitz - Sunday, April 12, 2015
Two-time Daytona 500 champion Michael Waltrip reports that he will be tweeti ...
- Riunite Wants to Stop Being A Bestseller That Millennials Have Never Heard Of
Marketing Daily, Karlene Lukovitz - Monday, April 13, 2015
"Think of that: Many millions of people actually do enjoy a fizz ...
- Unilever Launching 16 New Frozen Treats
Marketing Daily, Karlene Lukovitz - Friday, March 27, 2015
The new twists include a special edition of Popsicles tying in wi ...
- Johnnie Walker Unveils Smart Bottle That Sends Marketing Messages
Marketing Daily, Karlene Lukovitz - Thursday, March 5, 2015
Johnnie Walker's premier Blue Label blend has unveiled a prototype "smart bottl ...
- Court Throws Out 'All Natural' Labeling Suit Against Dole
Marketing Daily, Karlene Lukovitz - Monday, December 15, 2014
In the past few years, food companies have experienced a significant increa ...
- Bud Light Intros New Bottle Design
Marketing Daily, Tanya Gazdik - Wednesday, December 10, 2014
"These new bottles are the epitome of our 'Up for Whatever' mindset ...
- When It's Time For A Change: Lessons In Re-Branding
Marketing: CPG, Blake Crist, Eric Pakurar - Tuesday, September 23, 2014
To understand the thinking behind major brand redesigns, it is crucial ...
- McDonald's Loves To See You Tailgating
Marketing Daily, Aaron Baar - Wednesday, August 27, 2014
"We're a food company, and we know we're not traditional tailgating fare ...
- PUR Uses Self-Important Water Critic In Major Push
Marketing Daily, Karl Greenberg - Friday, August 22, 2014
There's nothing like an eccentric mascot to help consumers remember a packag ...
- Gatorade Expands Comics Concept, Including Bottles
Marketing Daily, Karlene Lukovitz - Thursday, August 7, 2014
This time, in addition to their comic books, each superhero character wi ...
- Heineken Light Tastes Great, But Not On TV
Marketing Daily, Aaron Baar - Thursday, July 17, 2014
Heineken takes direct aim at the regulations placed on beer advertising wi ...
- Mike's Rebranding Promo Marks 1M Facebook Fans
Marketing Daily, Karlene Lukovitz - Friday, June 20, 2014
Within a day of ID'ing Paul Siano of Orland Park, Ill. ...
- Supreme Court Sets Precedent With Labeling Ruling
Marketing Daily, Karlene Lukovitz - Friday, June 13, 2014
David L. Ter Molen, a Chicago lawyer who writes the Food Identi ...
- 'Share A Coke' Bottles, Campaign Hit U.S.
Marketing Daily, Karlene Lukovitz - Thursday, June 12, 2014
Coca-Cola Freestyle fountain dispensers will offer consumers who have the Freestyle a ...
- Chef Boyardee Disappoints Some With Pop-Top Return
Marketing Daily, Aaron Baar - Tuesday, June 10, 2014
"Last spring, we made the decision to remove pop-tops from our cann ...
- Pacifico Virtually Takes Consumers To Mexico
Marketing Daily, Aaron Baar - Friday, June 6, 2014
"The brand was discovered in the Baja years ago by the Americ ...
- Biomotivation: What Your Package Says About You
Marketing Daily, Sarah Mahoney - Thursday, May 22, 2014
"We know that a consumer can spend 40 minutes in a typic ...
- Budweiser Brings Back Patriotic Packaging
Marketing Daily, Tanya Gazdik - Tuesday, May 20, 2014
Budweiser is bringing back its patriotic red, white and blue cans a ...
- Chipotle Bags, Cups Offer Essays By Authors, Comics
Marketing Daily, Karlene Lukovitz - Monday, May 19, 2014
The initiative, called Cultivating Thought, offers thoughts not published elsewhere from To ...
- Oreo In Global 'Transformers' Partnership
Marketing Daily, Karlene Lukovitz - Wednesday, May 14, 2014
The TV ad, "Little Help," will launch May 15 in more th ...
- Taco Bell Uses Tumblr Comic Book For Product Launch
Marketing Daily, Karlene Lukovitz - Thursday, May 8, 2014
The comic, illustrating the "spicy adventure" of "Johnny DLT" (the character's reactio ...
- Miller Lite's Throwback Packaging Resonates
Marketing Daily, Tanya Gazdik - Thursday, May 1, 2014
"We often romanticize the past, and certain images can trigger memories fr ...
- Terra Chips' Indie Film Backing Paying Off
Marketing Daily, Karlene Lukovitz - Tuesday, April 29, 2014
Terra Chips is realizing significant positive exposure with Millennials and other k ...
- Branded Packaging To Be Banned On Cigarettes
Around the Net In MAD London, Sean Hargrave - Friday, April 4, 2014
The Government is to move as "swiftly as possible" to ban brand ...
- 'Ronald McDonalds' Endorse Taco Bell Breakfast Menu
Marketing Daily, Karlene Lukovitz - Thursday, March 27, 2014
Voiceovers set up the joke with statements like, "You will never gue ...
- Kraft Drink Brands Back Major League Soccer
Marketing Daily, Karl Greenberg - Thursday, March 6, 2014
MLS on Friday is launching a multi-year sponsorship deal with Capri S ...
- Lucky Charms Throws 50th Birthday Blowout
Marketing Daily, Karlene Lukovitz - Monday, February 17, 2014
A variety of ads, promotions and contests are being deployed during t ...