The agency has also been selected to handle packaging strategy and design and will be a partner for ongoing product innovation.
Periscope will manage the strategy and execution for the client’s digital marketing activities, including social media, paid search and SEO. The scope of work includes the company’s major brands – Jack Link’s, Lorissa’s Kitchen, Matador, Squatch and the parent company identity.
“As Jack Link’s evolves to be a highly integrated and innovative business, constantly in search of cutting-edge and efficient ways to excite and satisfy our growing customer base, we were looking for an agency partner that also encompasses this modern marketing-style thinking,” stated Tom “TD” Dixon, CMO of Jack Link’s.
“Periscope has extensive knowledge and experience navigating the ever-evolving digital ecosystem and producing innovative omni-channel content,” he added.
Known for its “Messin’ With Sasquatch” advertising, developed with longtime creative and media agency Carmichael Lynch, Jack Link’s offers more than 100 meat snack products at retail outlets in more than 40 countries.