- Puma Launches Eco-Friendly Packaging
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 14, 2010
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- Store Brands Gain Strong Toehold in Consumer Goods Market
Research Brief, Jack Loechner - Wednesday, April 14, 2010
Findings from a study conducted by Ipsos Marketing, Consumer Goods, show tha ...
- CSPI Takes On 'Slack Fill' In Food Packaging
Marketing Daily, Karlene Lukovitz - Thursday, April 8, 2010
In its latest food-related initiative, the Center for Science in the Publ ...
- Peanut Chews Runs Photo Contest
Marketing Daily, - Wednesday, April 7, 2010
Brand fans are being asked to submit photos of themselves and the ...
- It's a Wrap! Ford Offers Custom Vinyl Graphics
Marketing Daily, - Monday, April 5, 2010
The program, at FordTransitConnectGraphics.com lets owners create graphic vehicle wrap from ...
- Frito-Lay, 'People' Team On Digital Effort
Marketing Daily, Aaron Baar - Tuesday, March 16, 2010
Over the course of the next few months, Lays will choose sele ...
- Bobble Aims To Become The Brita Of Portable Water Bottles
Around the Net In Brand Marketing, Thom Forbes - Friday, February 19, 2010
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- Kraft Updating Its Packaging, Advertising In Top-Down Makeover
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 9, 2010
Kraft may have written the book on "old school" values like integri ...
- Kraft, Animal Planet In Lunchables Promotion
Marketing Daily, Aaron Baar - Saturday, February 6, 2010
The promotion is timed with the introduction of a line extension f ...
- Coke Bottle Is Part Plant But It Feels and Functions Like Plastic
Around the Net In Brand Marketing, Thom Forbes - Monday, January 25, 2010
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- Dodd Said to Weigh Dropping Consumer Agency From Overhaul
Around the Net In Brand Marketing, Thom Forbes - Friday, January 15, 2010
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- Sony Punctuates A Unified Global Brand Message
Marketing Daily, Aaron Baar - Thursday, January 7, 2010
The make.believe theme will roll out primarily online through a variety ...
- New Packaging Can Be A Weapon
Marketing Daily, Trevor Williams - Thursday, December 24, 2009
Private labels finally realize that purchase decisions are based on something oth ...
- Calgon Rebrands Bath And Body Care Line
Marketing Daily, Tanya Gazdik - Monday, December 21, 2009
"We have not yet officially announced our media mix, but will ...
- Minute Maid First Step In Rebranding Of Coke's Global Juices
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 18, 2009
One commenter to the Brand Republic story points out that the n ...
- Coca-Cola Begins Global Launch Of 'PlantBottle'
Marketing Daily, - Monday, November 16, 2009
The PET plastic bottles, made partially from plants, is 100% recyclable a ...
- 7-Eleven Promo Is 'Elementary, My Dear Watson'
Marketing Daily, Karl Greenberg - Monday, November 16, 2009
7-Eleven is launching a series of in-store branding campaigns around films a ...
- Kellogg Removing Some Claims; FDA Plans New Labeling System
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 5, 2009
Kellogg said yesterday that it would discontinue marketing Rice Krispies and Coc ...
- Sprint Intros Eco-Friendly Packaging
Marketing Daily, - Wednesday, November 4, 2009
Starting later this month, Sprint will offer more environmentally friendly packaging ...
- 12 Of The World's Coolest Packaging Designs
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 3, 2009
Cliff Kuang culls a dozen examples from "
New Packaging Design" ...
- Martha Stewart Promos Mars' Dove Chocolate
Marketing Daily, Karlene Lukovitz - Friday, October 30, 2009
Stewart will "raise awareness of the brand's promise and commitment to 10 ...
- Accidental Purchases: Blame Package Design
Marketing Daily, Aaron Baar - Wednesday, October 28, 2009
Copycat packaging tends to be the biggest factor when it comes ...
- Smart Choices Program Voluntarily Suspended
Marketing Daily, - Friday, October 23, 2009
Food manufacturers participating in Smart Choices have announced that they are "postponi ...
- Corona Targets Trade Workers With 24-Oz. Cans
Marketing Daily, - Thursday, October 15, 2009
Crown Imports will begin offering its Corona Extra and Corona Light produc ...
- Coke To Intro Smaller Can In 2 Markets
Marketing Daily, - Wednesday, October 14, 2009
Coca-Cola will roll out a smaller, 7.5-ounce can for its Coca-Cola Class ...
- Coke Putting Calorie Information On Front Of Can
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 1, 2009
Coca-Cola says that it will place calories-per-serving and servings-per-container information on t ...
- SIGG Scandal Proves Consumers Own Brand
Marketing Daily, Jen van der Meer - Thursday, September 17, 2009
The biggest lesson here is that the green movement owns what ...
- The Next Industrial Revolution Has Begun
Marketing: Green, Ted Mininni - Wednesday, September 2, 2009
Since the Industrial Revolution, a "cradle to grave" system has been ...
- 20 Seconds To Live Or Die
Marketing Daily, Ted Mininni - Wednesday, August 26, 2009
If packaging isn't a huge asset in selling product and cementing bra ...
- Colleges Object To Bud Light Cans In Team Colors
Around the Net In Brand Marketing, Thom Forbes - Friday, August 21, 2009
A Bud Light "Fan Can" promotion that features beer cans dressed ...