- Study Shows How Changes To Search Influence Display Advertising
SearchBlog, Laurie Sullivan - Thursday, October 18, 2012
If consumers only spend 5% of their time searching, how can sear ...
- SEMPO Asks FTC For Paid-Search Review
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 17, 2012
Miranda Miller tells us that the search marketing industry association SEMPO appeal ...
- Paid-Search Predictive Research
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 16, 2012
Predictive keyword research for paid-search campaigns caught the attention of Jeff All ...
- Russian Search Engine Yandex Enters Social Arena
Online Media Daily, Laurie Sullivan - Friday, October 12, 2012
Russia's ad online industry continues to follow U.S. search engine marketing emergi ...
- Positive Growth: Paid Search, Market Spend Up
Online Media Daily, Laurie Sullivan - Thursday, October 11, 2012
A flurry of paid-search reports surfaced Thursday as if trumpeting the unwrappi ...
- Amazon Ad Model Forces Changes In Search Engine Marketing
Online Media Daily, Laurie Sullivan - Thursday, October 11, 2012
The ad format powering Google Shopping results, Product Listing Ads, grew ...
- Covario Releases Q3 2012 Spend, CPC Analysis
SearchBlog, Laurie Sullivan - Thursday, October 11, 2012
The cost per click for paid-search ads in Q3 2012 widely fluctuat ...
- 7 Paid-Search Holiday Prep Steps
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 9, 2012
Research firm eMarketer suggests this year’s holiday season will see a 16.8% increa ...
- Google Releases New AdWords API
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 5, 2012
Google has launched a new AdWords API that includes shared budgets a ...
- B2B Marketers Spending Less Time With Paid Search
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 4, 2012
While some are not convinced that SEO is a dying art f ...
- Japan Becoming New Growth Market For Search Marketers
Online Media Daily, Laurie Sullivan - Wednesday, October 3, 2012
Search platform companies continue to step up an entrance into Japan ...
- HP's Autonomy Shows Braun How To Improve Search Campaigns
SearchBlog, Laurie Sullivan - Thursday, September 20, 2012
Adobe, IBM and Hewlett-Packard have stepped up efforts to support smaller companie ...
- Marin Supports Trend Toward Keyword 'Searchendising'
Online Media Daily, Laurie Sullivan - Monday, September 17, 2012
Advertising on Google and Bing for retailers has become similar to merchandisin ...
- Search Spend Rises, Attribution, Mobile Analytics Remain Big Concerns
Online Media Daily, Laurie Sullivan - Friday, September 14, 2012
Companies in North America will spend $23 billion in search engine marketi ...
- Busting Quality Score Myths
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 13, 2012
Calling it a "mysterious algorithm," Amanda WestBook delves into the one abo ...
- Using Excel To Forecast Paid-Search Performance
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 11, 2012
Kayla Kurtz tells us how to estimate account performance before making ...
- Omnicom Launches Content Continuum To Optimize Brand Content
Online Media Daily, Laurie Sullivan - Monday, September 10, 2012
Omnicom Media Group's Resolution Media this week will launch Content Continuum, ...
- MediaPost Search Insider Summit Submissions Open
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 7, 2012
The always connected consumer crosses screens daily to research information and ma ...
- How Variants Can Increase Leads
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 7, 2012
Screen shots and numbers explain how close variants can increase leads aft ...
- Creative Search Optimization Feeds Mobile Conversions
SearchBlog, Laurie Sullivan - Friday, September 7, 2012
Valentino, Gucci, Chloe, Michael Kors -- know the designers? BagBorrowOrSteal.com (BBOS) le ...
- Ads Are More Helpful Than Organic SERPS?
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 5, 2012
Alex Yumashev describes how little of the screen Google uses to displ ...
- Remarketing Truths
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 4, 2012
Retargeting highlights the positive, but can distract from the creative piece. ...
- Thinking Global Paid-Search Campaigns?
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 31, 2012
Traditional search engine optimization techniques or paid-search campaigns for local can ...
- Google Prompts Didit To Acquire Inceptor For PLA/Feed Support
SearchBlog, Laurie Sullivan - Thursday, August 23, 2012
The launch of paid product listing ads in Google Shopping prompted Did ...
- SEOmoz Study: Search Experts Share Salary, Spend Data
SearchBlog, Laurie Sullivan - Wednesday, August 22, 2012
Some 17% of respondents participating in the SEOmoz 2012 survey spend mo ...
- How A Fail-Fast Philosophy Led To High Returns
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 16, 2012
ServiceMaster Solutions, a commercial cleaning and janitorial service, drove a 9% conversi ...
- Microsoft adCenter Adds Ad Rotation
SearchBlog, Laurie Sullivan - Thursday, August 16, 2012
Microsoft adCenter introduced a feature Thursday that allows marketers to rotate a ...
- Social Signs Signaling Relevance In Search
SearchBlog, Laurie Sullivan - Monday, August 13, 2012
Similar to Google's announcement Friday that it would downgrade sites with ...
- Compete Maps Organic Search Behavior To Clicks
Online Media Daily, Laurie Sullivan - Thursday, August 9, 2012
Marketers have had little visibility into search engine results pages, such ...
- What Yahoo's SEC Filings Tell
SearchBlog, Laurie Sullivan - Friday, August 10, 2012
Yahoo CEO Marissa Mayer will receive an annual base salary of ...