- Affiliate Marketing Fraud On Rise
Online Media Daily, Laurie Sullivan - Wednesday, August 8, 2012
Retail marketers running affiliate programs on their brand's Web site want ...
- How To Bid And Beat Amazon At Paid-Search Clicks, Conversions
SearchBlog, Laurie Sullivan - Wednesday, August 8, 2012
Gaining preferred position on the first page of search engine results requir ...
- BlurbIQ Meets IAB DIY Ad Challenge
Online Media Daily, Laurie Sullivan - Monday, August 6, 2012
BlurbIQ believes it answered the call of the Interactive Advertising Bureau ...
- Survey: How Much Will Retailers Spend On Paid-Search Clicks?
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 6, 2012
The Internet Retailer conducted a survey that found 50.8% of respondents sa ...
- 5 Minute Paid-Search Audit Tips
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 6, 2012
Noran El-Shinnawy gives marketers tips on how to conduct a site aud ...
- How Mars Landing Revisits Next Step In Search Exploration, Internet TV
SearchBlog, Laurie Sullivan - Monday, August 6, 2012
Sunday night's Mars landing transmitted over Internet TV reaffirmed the future ...
- Measuring Return On Ad Spend
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 3, 2012
Finding profitability in paid-search ads that generate leads relies on back-end dat ...
- Optimizing Tips For Web Sites Going Mobile
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 3, 2012
Google has set up five basic steps to optimizing mobile-only campaigns. Kat ...
- Reactivating Suspended Paid-Search Accounts
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 25, 2012
Following search engine guidelines doesn't always guarantee a smooth ride. Sometimes campaig ...
- Kenshoo Integrates SEO Support From Major Providers
Online Media Daily, Laurie Sullivan - Monday, July 23, 2012
Digital marketing software company Kenshoo will launch new functions as part ...
- What Makes Good Paid-Search Ad Copy?
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 20, 2012
David Jaeger knows that it's important to understand what motivates people ...
- Creating Better Local Search By Filtering Data
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 19, 2012
Jeff Beard thinks he has four ways that developers can create ...
- Automating Rules For Search Ad Targeting
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 19, 2012
Amanda Westbrook explains why marketers should know how to use Google's automat ...
- How To Automate Paid-Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 17, 2012
Automation tools can make a job easier, but marketers need to lea ...
- Clueless: Advertisers Looking For Answers In Yahoo's Q2 Earnings
SearchBlog, Laurie Sullivan - Monday, July 16, 2012
Can a partnership with Facebook turn around an ailing Internet giant? T ...
- Paid Search In 20 Minutes Per Week
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 12, 2012
Wordstream put together a guide that walks through effective paid-search optimization tasks ...
- How Search Marketers Spent Budgets Last Quarter
SearchBlog, Laurie Sullivan - Wednesday, July 11, 2012
Tracking online marketers' budgets and costs per click can help marketers understa ...
- When Search Becomes Invisible
SearchBlog, Laurie Sullivan - Tuesday, July 10, 2012
How will the online advertising industry support search engine optimization and paid-sear ...
- Google Search Glitches Show Service Not Infallible
Online Media Daily, Laurie Sullivan - Thursday, July 5, 2012
Marketers expect searches on Google sites to go off without a hitc ...
- Paid-Search Traffic Lets Free People Analyze All Media Channels
SearchBlog, Laurie Sullivan - Friday, June 29, 2012
Free People uses paid search to understand the type of consumers comi ...
- IgnitionOne: Growth Slows For Paid-Search Spend
Online Media Daily, Laurie Sullivan - Wednesday, June 27, 2012
Marketers continue to allocate budgets to U.S. paid-search advertising campaigns, but grow ...
- Marin, RevTrax Link Paid-Search Campaigns To In-Store Sales
Online Media Daily, Laurie Sullivan - Thursday, June 28, 2012
Marin Software has formed a partnership with RevTrax to connect online paid-sear ...
- Search Requires Integration, But So Do Agencies
SearchBlog, Laurie Sullivan - Wednesday, June 27, 2012
Some of the best technologies come from startups. Brands can't always depe ...
- Increasing Conversions And Leads Through SEO
SearchBlog, Laurie Sullivan - Tuesday, June 26, 2012
You've got a great idea for a startup, and know a l ...
- Will Google-Branded Nexus 7 Tablet Attract More Online Ad Dollars?
SearchBlog, Laurie Sullivan - Monday, June 25, 2012
By the end of this week, advertisers will think smartphones are pas ...
- Advertisers To Spend 15% More On Paid Search This Year
SearchBlog, Laurie Sullivan - Friday, June 22, 2012
Google IO begins next week. If you're an online marketer, I don ...
- Making Search Ads Calls To Action Creative
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 21, 2012
Don't try to fool consumers into clicking on paid-search ads. Marketers wi ...
- Mobile Search Set To Fuel Call-Based Ads
Online Media Daily, Laurie Sullivan - Tuesday, June 19, 2012
Businesses spent $132.8 billion in the U.S. last year on local a ...
- Could Mobile Search, Advertising Become A Myth?
SearchBlog, Laurie Sullivan - Monday, June 18, 2012
The number of mobile Internet users will surpass desktop users by 201 ...
- Search, Social, IAB Lead Alliance To Stop Bad Ads Costing Companies Millions
Online Media Daily, Laurie Sullivan - Thursday, June 14, 2012
AOL, Facebook, Google, the Interactive Advertising Bureau (IAB), Twitter and others ha ...