- Google Drops Text Ads From Right Side Of Search Results Page, Agencies Weigh In
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, February 20, 2016
Google confirmed Saturday that it will stop serving paid-search advertisements on t ...
- Merkle Data Shows Right-Hand Rail Ads Vanishing
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 19, 2016
Advertisers say Google is in the process of either reducing or eliminati ...
- Bing, Cortana Could Become Standard On Millions Of PCs, Mobile Devices For Military
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 18, 2016
Advertisers looking to connect with government and military personnel through Bing A ...
- Google Collects Student Data, But Not For Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 16, 2016
In a letter to Minnesota Sen. Al Franken, Sue Molinari, Google's ...
- Valentine's Day: Fruits, Flowers, And Bling On The Ring
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 12, 2016
Fruits, rather than flowers, are garnering higher searches and click-share rates th ...
- 3Q Digital Rolls Out Managed Paid Search, Social Agency For Startups, SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, February 14, 2016
3Q Digital, a Harte Hanks company, has launched a digital advertising agen ...
- Bing Ads Continues To Experience Data Delay
SearchBlog, Laurie Sullivan - Wednesday, February 10, 2016
Outage problems at Bing Ads continue to plague the search engine's conversi ...
- Step Aside, Hyundai, Heinz And Doritos -- TurboTax Wants Its Moment Of Super Bowl Glory
Mediapsssst, Richard Whitman - Monday, February 8, 2016
Now here's something a bit more substantive than the USA Today Sup ...
- Google Product Listing Ads Off To A Strong Start In 2016
SearchBlog, Laurie Sullivan - Thursday, February 4, 2016
Google product listing ads saw orders and revenue rise 28% and 19 ...
- Alphabet Breakout Shows Google Driving Revenue For Company
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 1, 2016
Alphabet's revenue from its Google advertising division rose 17% year-over-year (YoY) f ...
- Yahoo Redesigns App, Home Page To Foster Community, Drive Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 28, 2016
Yahoo will attempt to create a community by allowing site visitors a ...
- Adobe Sees Significant Shift To Mobile Search, But Signs Point To Slowing Growth
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 29, 2016
Paid-search momentum shows signs of slowing growth year-over-year (YoY) for desktop a ...
- Nielsen Makes Digital Ad Ratings Available In Google DoubleClick
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2016
Nielsen announced Tuesday at the Interactive Advertising Bureau Annual Leadership Meeting th ...
- Search: Why Marketers Should Rethink The Definition
SearchBlog, Laurie Sullivan - Thursday, January 28, 2016
Paid-search spend continues to decline. Some would rather hear that "growth continu ...
- Why The Time Is Perfect For The IAB's Data Center Of Excellence
Search & Performance Marketing Daily, Dave Hendricks - Wednesday, January 27, 2016
Ad tech and online advertising as a whole are undergoing a peri ...
- AdGooroo Builds Local Insight To Analyze Competitors' Campaigns
SearchBlog, Laurie Sullivan - Wednesday, January 27, 2016
Kantar Media's search marketing intelligence company AdGooroo launched Local Insight Tuesday ...
- How-To: Google Real-Time Dynamic Search Ads
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 26, 2016
Inventory shifts. The Web site content changes. Queries evolve. Reaching consumers wi ...
- BIA/Kelsey: Mobile Local Search Important SMB Strategy In 2016
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 26, 2016
Despite all the excitement from online sales, 95% of U.S. consumer spendi ...
- How To Audit The Media Mix
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 22, 2016
It's always a challenge to create the perfect marketing mix, from displ ...
- Shipping Options In Paid-Search Ads May Drive Better Sales, Brand Image, Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2016
Advertising and offering diverse shipping options in paid-search ads across Google, Bi ...
- Majority Of Search Clicks Move To Mobile, Conversions Stay With Desktop
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 15, 2016
Mobile -- where search continues to gain greater importance -- will like ...
- iProspect India Hires Former Google Exec To Run Paid Media
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 14, 2016
iProspect India, the digital performance agency from Dentsu Aegis Network, has hir ...
- Early Corporate Ad Strategy Impacts Future Stock Prices, Brand Equity
MediaDailyNews, Laurie Sullivan - Wednesday, January 13, 2016
The ability for paid advertising to impact stock price depends on t ...
- Changes In Search Engine Partnerships Cloud Quarterly Results
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 13, 2016
Impressions from U.S. paid-search advertising campaigns running on Google rose 7% ...
- Tips To Create Successful Luxury Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 13, 2016
Luxury isn’t about the price tag, or the functionality or purpose ...
- Managing Your Brand In Search
Performance Marketing Insider, Jeremy Walker - Wednesday, January 13, 2016
Remember when you didn't have to think too much about how yo ...
- Yahoo Serves A New Twist On Google Ads
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 12, 2016
Jennifer Slegg shows marketers what Yahoo's test of Google ads in sear ...
- Google Bolds Keywords In Local Reviews
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 6, 2016
Jennifer Slegg shows marketers how Google has begun to bold keywords ...
- Three PPC Tips To Get The New Year Started
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 6, 2016
Erin Sagin starts the year off by showing marketers how to g ...
- Amazon To Force Brands, Agencies To Rethink Advertising
MediaDailyNews, Laurie Sullivan - Monday, January 4, 2016
Amazon is about to change how companies and agencies allocate global med ...