- Amazon To Force Brands, Agencies To Rethink Advertising
MediaDailyNews, Laurie Sullivan - Monday, January 4, 2016
Amazon is about to change how companies and agencies allocate global med ...
- Bing Now Powers AOL Search Results, Paid-Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 4, 2016
Bing began powering AOL's mobile, tablet and Web search Jan. 1, 20 ...
- Merchandising Is Next Data Point In Online Ad-Serving Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 31, 2015
Content Analytics engineers are working to integrate the company's merchandising technology in ...
- What's The Perfect Paid Search Bid Strategy For Your Business?
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 24, 2015
Dusty Vegas guides marketers through several strategies to help them find t ...
- What If Marketers Gain 100% Conversation Rate In Search
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 23, 2015
Alan Coleman steps through a number of services in beta on google.co ...
- U.S. Ad Spend Dips 4% In Q3
MediaDailyNews, Wayne Friedman - Wednesday, December 16, 2015
U.S. ad spending sank nearly 4% in the third quarter with outdoo ...
- Star Wars Most Clicked-On Toys In Paid Search
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 16, 2015
AdGooroo examined U.S. Google Desktop Text Ad clicks on 108 Star Wa ...
- Paid Search 2016: A Tale Of Two Races
Search & Performance Marketing Daily, Ben Kirshner - Wednesday, December 16, 2015
For paid search, 2016 will be a tale of two races: T ...
- How Marriott Combats Trademark Infringement In Search Results
SearchBlog, Laurie Sullivan - Wednesday, December 16, 2015
Marriott International tracks thousands of branded keywords worldwide through The Search Monito ...
- GlaxoSmithKline Working On Direct-To-Consumer Ecommerce Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 14, 2015
GlaxoSmithKline plans to launch an ecommerce strategy that will enable the glob ...
- Mobile Paid-Search Techniques
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 14, 2015
Every paid-search advertiser should understand the bidding process of mobile auctions a ...
- 88% Of Consumers Will Redeem Their Gift Card Within Three Months
SearchBlog, Laurie Sullivan - Monday, December 14, 2015
Few retailers other than Amazon, Macy's and Target promote holiday gifts car ...
- Facebook Analyzes How To Make Search Work Harder
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 9, 2015
Facebook will detail data outlining the link between search and its advertisi ...
- Microsoft Research Engineers Make 16 Predictions For 2016
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 7, 2015
Microsoft may be "all in" for Bing Ads and search advertising und ...
- Agencies Forecast 4-Plus Percent Global Ad Growth
MAD, Larissa Faw, Steve McClellan - Monday, December 7, 2015
That's about a percentage point (give or take) improvement over estimated grow ...
- No Cyber BS Detector? Clear Ad Messages Prompt Billions In Spend
SearchBlog, Laurie Sullivan - Tuesday, December 1, 2015
Jeff Rutherford, media relations consultant, "desperately" wants a Gmail plug-in to dele ...
- Paid Search Driving Less Black Friday Sales This Year, IBM Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 24, 2015
Paid search drove 10.4% of all online sales Monday, down 13.2% fr ...
- How Affiliate Marketing Sidesteps Ad Blocking
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 23, 2015
Affiliate marketing is when a publisher drives traffic to an ecommerce site in retu ...
- Only One-Third Of Kids 12-15 Know The Difference Between Search Results And Ads
SearchBlog, Laurie Sullivan - Monday, November 23, 2015
A study released from Ofcom, a watchdog in the United Kingdom, sugges ...
- 3Q Digital Appoints Rob Garner Head Of Growth
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 19, 2015
3Q Digital, a Harte Hanks company, named Rob Garner head of growt ...
- Point Inside Ad Unit 'Boosts' Brands' Products To The Top Of Retail Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 18, 2015
The ability to "boost" a product to the top of search que ...
- HomeAdvisor, Google Bring Home Improvement Bookings To Places
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 13, 2015
A list of service professionals for home improvements had been one to ...
- Apple Mac Users Finally Get A Bing Ads Editor
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 13, 2015
Microsoft engineers have begun to work on Bing Ads Editor for Ma ...
- 68% Of U.S. Retailers Unprepared To Deliver On Holiday Consumers' Shipping Expectations
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 12, 2015
A majority of U.S. retailers, at 68%, say they are not we ...
- Boutique Search Agency Chacka Taps Booth As COO, Expands Brand Services
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 11, 2015
Tech-savvy independent agencies are seeing new opportunities, filling a void left ...
- Yieldbot Rolls Out Open-Source 'Header Bidding,' Looks To Create Industry Standard
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 9, 2015
Yieldbot on Monday will release an open-source header bidding framework it cal ...
- Google Customer Match Seeing Facebook-Like Targeting Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 5, 2015
If marketers can understand enough about a customer, they can bid a ...
- Lending Club To Finance AdWords Campaigns Through P2P Network
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 5, 2015
Can't afford to run AdWords campaigns? No worries. Lending Club will le ...
- The Bing Ad Academy Classroom
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 4, 2015
Bing Ads plans to launch an educational resource for premium customers su ...
- Marin Software Turns On TV Data For Social Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 3, 2015
Marin Software, which has roots in search engine advertising, has begun pulli ...