- Reese's Sponsors Nextdoor Halloween Interactive Map
Performance Marketing Insider, Laurie Sullivan - Friday, October 1, 2021
Nextdoor has created an interactive local guide for neighbors to share h ...
- IAB Tech Lab Updates CTV Cryptographic Security Protocols To Reduce Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
The ads.cert 2.0 specifications and guidelines were developed to improve transactions a ...
- Holiday Refresh: Marketers Seeing Higher Cost Per Clicks
Performance Marketing Insider, Laurie Sullivan - Thursday, September 30, 2021
The cost per click (CPC) rose 15% compared with the previous quart ...
- ActionIQ Releases B2B Customer Data Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
The growth of self-service options and the ability to interact across ma ...
- Nearly 62% Of Consumers Still Blame Poor Onsite Search For 'Bounce,' Abandonment
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 29, 2021
Product discovery is the biggest ecommerce problem brands may not know th ...
- TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 28, 2021
TikTok wants to sell more advertising, but it needs to ensure advertisi ...
- Startup Uses Distributed Public Ledger To Reduce Fraud In Transactions
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 28, 2021
Fintech company SKUx wants to change the way brands deliver discounts ...
- Google Chooses Similarweb Data To Get SMBs Ready To Cross Borders
Performance Marketing Insider, Laurie Sullivan - Monday, September 27, 2021
The free Market Finder platform helps SMBs expand internationally by identifying opportuniti ...
- Albertsons To Launch Shoppable Video Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 27, 2021
Customers on Albertsons Companies-owned sites and apps will soon have the abili ...
- Yahoo, Shopify Partnership Improves Identity Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
Sellers on Shopify can use Yahoo Connect ID, the company's alternative ...
- Simpli.fi CTV Retargeting Extends Performance Ad Options
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
The latest capability allows advertisers to retarget users of connected TV servic ...
- Alaska Airlines Deploys New Opt-In Service From Airship
Email Marketing Daily, Ray Schultz - Thursday, September 23, 2021
The new service helps marketers drive and automate opt-ins on mobile aft ...
- Facebook iOS Fallout: Underreported Conversions, Lower Advertiser ROI, Increased Ad Loads
MediaDailyNews, Joe Mandese - Wednesday, September 22, 2021
Facebook today acknowledged that the performance of its ads has suffered ...
- Merkle Provides Tips To Help Boost Loyalty Through Rewards Program
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 21, 2021
Brands sometimes overlook the importance of interactions with consumers outside of purchase ...
- Acquiring Customers: The Financial Impact Of Bots, Invalid Clicks
Performance Marketing Insider, Laurie Sullivan - Monday, September 20, 2021
CHEQ's report, The Cost of Lost Revenue Opportunities, reveals how much reven ...
- CDP Strategy To Drive Revenue, Study Shows Ups And Downs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 17, 2021
Merkle sees marketers struggling to maintain compliance and ensure a safe w ...
- Leaders And Laggards: Who's Doing Well With Account-Based Marketing
Email Insider, Ray Schultz - Thursday, September 16, 2021
High performers are much more likely than low performers to solve proble ...
- Holiday Performance, Campaign Strategies Rely On Supply
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 15, 2021
This year's holiday shopping season will look different as marketers rely ...
- Shutterstock Launches National TV Campaign, Rebrands As Content Creation Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 15, 2021
The campaign demonstrates Shutterstock's move away from its roots as a sto ...
- Salesforce Offers Engagement Tools To Help Brands Build Personalization
Email Marketing Daily, Ray Schultz - Wednesday, September 15, 2021
The new capabilities build on the recently announced integration between Salesforce a ...
- Using Opportunity To See, Engage As Primary Campaign Metrics
Media Insider, Cory Treffiletti - Wednesday, September 15, 2021
In a digital world, we often overlook two important metrics for bra ...
- Building A Creative Quality Score Into Campaign Review Process Improves Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 14, 2021
Creative best practices rely on different, often contradictory metrics developed by Faceboo ...
- Meet MuteSix And its Direct-To-Consumer Strategy
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 13, 2021
MuteSix, a performance marketing agency created in 2014 and acquired by Dent ...
- FTC Unseals Allegations Against Facebook, Including Monthly User Data
Digital News Daily, Wendy Davis - Wednesday, September 8, 2021
The FTC on Wednesday unsealed a host of previously secret material involvi ...
- Tinuiti Wants CMOs To 'Rethink' Advertising And Marketing, Launches First Ad Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 8, 2021
Tinuiti launched a branding campaign that asks CMOs to rethink advertising a ...
- Is There Value In A One Media Currency System?
TV Watch, Wayne Friedman - Tuesday, September 7, 2021
There are many who are thinking about a one-currency system - ...
- LinkedIn Urges Judge To Toss Lawsuit Over Ad Metrics -- For Good
Digital News Daily, Wendy Davis - Thursday, September 2, 2021
LinkedIn is urging a federal judge to dismiss claims brought by TopDe ...
- Apple Mail Privacy Protection Deadline Looms
Performance Marketing Insider, Laurie Sullivan - Friday, September 3, 2021
After Apple rolls out iOS changes to its Mail Privacy Protection featur ...
- OTT Platforms' Ad Spend Increased 47% In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 2, 2021
MediaRadar released its year-over-year report Thursday on the amount video-streaming platforms spe ...
- How Loyal Are Your Customers?
Performance Marketing Insider, Laurie Sullivan - Thursday, September 2, 2021
As new tools and technologies are continually introduced, businesses have an opportuni ...