- Yelp Ad Business Adds Self-Serve, Copy, Tracking, Budget Options
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 11, 2021
Yelp on Tuesday announced several features, from ad copy guidance to budg ...
- Tegna Sees 9% Rise In Q1 Ad Revenues; Subscriber Biz Gains 16%
Television News Daily, Wayne Friedman - Monday, May 10, 2021
Tegna's OTT and streaming ad service Premion grew 40% to $145 milli ...
- DSP Trade Desk Reports Big Gains, Warns Of Future Declines
Television News Daily, Wayne Friedman - Monday, May 10, 2021
The Trade Desk's Q1 revenue was $220 million for the period wi ...
- A Conversation With Gila Wilensky On Xaxis' 10th Anniversary
Data & Programmatic Insider, Joe Mandese - Monday, May 10, 2021
In a wide-ranging, free-wheeling Q&A, U.S. President Gila Wilensky helps define wh ...
- OAAA Releases 'Industry-Wide' Media Mobile Measurement Standard For Digital OOH Media
MediaDailyNews, Joe Mandese - Friday, May 7, 2021
The Out-of-Home Advertising Association of America this morning released a comprehensive gui ...
- What Agencies Say About The Job Market
Performance Marketing Insider, Laurie Sullivan - Monday, May 10, 2021
Ad agencies say there are many openings for the ideal candidate. Public ...
- How AI Helps Savvy Email Marketers
Around the Net in Email, Ray Schultz - Friday, May 7, 2021
Artificial intelligence is crucial in digital marketing -- and email marketing ...
- Beyond Mother's Day: Why A Moment Marketing Strategy Is Crucial
MAD, Amy Lanzi - Thursday, May 6, 2021
For shoppers and marketers looking to connect with moms in a speci ...
- The Mother Of All Performance Metrics
Performance Marketing Insider, Joe Mandese - Friday, May 7, 2021
Heading into Mother's Day weekend, Ipsos has released some revealing data abo ...
- VAB: Nielsen Improves Reach, Data Estimates
Television News Daily, Wayne Friedman - Thursday, May 6, 2021
The TV advertising trade group says Nielsen's return to maintaining its nation ...
- Apple Framework Isn't The End Of The Tracking World As We Know It -- Yet
Performance Marketing Insider, Joe Mandese - Thursday, May 6, 2021
One week into Apple's enforcement of its app-tracking transparency framework, only ...
- New Platform Democratizes Retail Performance Data For Small, Emerging CPGs
Search & Performance Marketing Daily, Joe Mandese - Thursday, May 6, 2021
NielsenIQ, the consumer research division that spun off from Nielsen earlier th ...
- YouTube Brandcast Delivered: What It Means For Advertising, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 4, 2021
YouTube on Tuesday hosted its 2021 Brandcast Delivered for advertisers -- ...
- CTV Ad Impressions Up: Roku, Amazon Score Q1 Strong Gains
Television News Daily, Wayne Friedman - Tuesday, May 4, 2021
Roku rose 71% in CTV advertising impressions to 48 billion, while Amaz ...
- YouTube Announces New Shows, CTV Ad Opportunities At IAB NewFronts
Television News Daily, Wayne Friedman - Tuesday, May 4, 2021
YouTube announced during its IAB NewFronts presentation Tuesday that brands will ...
- Survey Of CMOs Evaluates Advertising Creative Performance, Impact
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 4, 2021
Evaluating creative performance is key to successful campaigns, according to a surv ...
- Marketers Ready For Automation In Branding
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 30, 2021
Perceptions are changing when it comes to automating every bit of t ...
- BBC, CNN And Reuters Ranked Most Valuable -- And Difficult -- PR Domains
Publishers Daily, Ray Schultz - Monday, April 26, 2021
Links from these top publishers are rated as extremely valuable, according ...
- Raising The Hood On B2B: Brands Say It's Difficult To Measure Content Marketing Impact
Email Insider, Ray Schultz - Monday, April 26, 2021
The biggest challenge is in determining ROI, Ascend2 and KoMarketing report. ...
- Google Intends To Tie Senior Exec Bonuses To ESG, Per Shareholder Letter
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 23, 2021
Google will introduce a bonus program in 2022 for members of i ...
- Verizon Media Posts Another Strong Quarter, Fios Video Records Subscriber Losses
MediaDailyNews, Wayne Friedman - Wednesday, April 21, 2021
Verizon Media, a division that includes Yahoo, AOL and 'Tech Crunch,' post ...
- Microsoft Launches Video Ads, Video Extensions, Facebook Adds Topic Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 22, 2021
Microsoft made a move into video this week with the launch ...
- Google's User Experience: Most Websites Fail To Meet Requirements
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 20, 2021
2021 is the year of experience for Google. YouTube doesn't seem ...
- CTV 'Viewability' Beats All Other Digital Video, Lags Linear TV
RTBlog, Joe Mandese - Monday, April 19, 2021
By at least one important quality measure -- so-called "viewability" -- connect ...
- Amazon Sponsored Brands Ad Spend Rose 86% In Q1 2021
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 16, 2021
Amazon ad-spend growth remained strong in Q1 across all ad formats, particular ...
- Media Agency Execs Indicate YouTube Will Benefit Most From Shifts In TV Ad Spending
MediaDailyNews, Joe Mandese - Friday, April 16, 2021
By a margin of more than two-to-one over its next-closest competitor, U. ...
- Media Agency Execs Overwhelmingly Expect CTV Ad Budgets To Rise, Many 'Dramatically'
Research Intelligencer, Joe Mandese - Friday, April 16, 2021
Only 2% of media agency executives expect their connected TV (CTV) ...
- Overstock Hires CMO From Amazon To Focus On Mobile And Brand
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 14, 2021
Overstock CEO Jonathan Johnson is "stoked" to have Elizabeth Solomon join t ...
- IPG/Verizon Study Finds Interactive Ads Perform Better, Especially When People Interact With Them
MediaDailyNews, Joe Mandese - Monday, April 12, 2021
Decades after Madison Avenue began utilizing interactive ads on the assumption th ...
- Data Alternatives: What Marketers Can Do To Increase Performance
Performance Marketing Insider, Laurie Sullivan - Monday, April 12, 2021
Affinity Solutions commissioned Forrester Consulting to evaluate companies' readiness to work wi ...