- B2B Better: Customers Vote For The Most Trusted Brands
Email Insider, Ray Schultz - Tuesday, June 8, 2021
Here are some lessons from Apple, Amazon, Adobe and LinkedIn on h ...
- Now There's An 'Upfront' For Performance Marketers
Performance Marketing Insider, Joe Mandese - Friday, June 4, 2021
While the eCommFronts may not have the same flair of a netwo ...
- Salesforce Easing CRO Pressures To Generate Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 3, 2021
Salesforce is making quite a few changes to its platform lately, ...
- Facebook Details Focus For Business Messaging At F8
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 2, 2021
Facebook announced tools for developers to improve messaging for businesses on Wednesd ...
- Horizon's Night Market Hosts Second 'eCommFronts,' Emphasis On Virtual
MediaDailyNews, Joe Mandese - Wednesday, June 2, 2021
Night Market, Horizon Media's ecommerce specialist unit, will host its second annu ...
- Verizon Media Ad Formats Rely Heavily On Tech As It Transitions To New Parent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 1, 2021
The latest ad formats are part of a push to improve servic ...
- Twitter Tests Full-Screen Ads In Fleets
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 1, 2021
Twitter touts Fleets as a way for brands to be creative a ...
- VidMob's CMO Turns Up 'Mathy' Part Of Creative
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 1, 2021
Andrea Ward isn't your average CMO. She's all about talking numbers a ...
- Yahoo Ups Mental Health Awareness, Launches Project To Destigmatize
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 28, 2021
Seventy-six percent of Yahoo users say their mental health has been impact ...
- Redskins Rebrand, Led By Former WSJ Exec,Transforms Washington Football Team Image
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
As the team rebrands from the Washington Redskins, it hired Will Misselbro ...
- Google Updates Customer Match, Performance Max, Adds Automation Products
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
Here are the announcements Google made at its virtual Marketing Livestream eve ...
- Horizon Media Taps Kuehn For Business Solutions Role
MAD, Steve McClellan - Wednesday, May 26, 2021
Kuehn joins from Merkle, where she has spent the last four-plus year ...
- Google Rolls Out Travel Ad Updates As Fraud In Market Rises
Performance Marketing Insider, Laurie Sullivan - Thursday, May 27, 2021
Competition in travel ads increases as pent-up demand explodes. ...
- Digital Analytics Firm Contentsquare Snares $500 Million In Series E Funding
Email Marketing Daily, Ray Schultz - Wednesday, May 26, 2021
Contentsquare integrates customer-experience data across content, UX, merchandising, and performance. The late ...
- Cigna Consolidates Most Of Its Marketing Services Account With IPG
MAD, Steve McClellan - Tuesday, May 25, 2021
Cigna's new agency of record at IPG, dubbed "Team Unleash," will ...
- Facebook, Instagram Will Allow Posters To Hide The Number Of 'Likes'
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 26, 2021
Marketers like to know -- and actually depend on knowing -- t ...
- Machine-Learning Automation For Creative Comes To SMBs, Ecommerce
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 25, 2021
Pencil, backed by several influential investors, has launched a platform that lear ...
- How To Elevate Your B2B Marketing Performance
Around the Net in Email, Ray Schultz - Monday, May 24, 2021
Email is a very useful tool in B2B — if you understa ...
- Pivoting Into Ecommerce Cautiously: What Marketers Should Know
Data & Programmatic Insider, Laurie Sullivan - Monday, May 24, 2021
Sidecar's recent report analyzes a year's worth of data, providing insights f ...
- Apple Touts App Privacy In New Ad Campaign
Digital News Daily, Wendy Davis - Thursday, May 20, 2021
Apple is touting the iPhone as privacy-friendly in a new ad th ...
- SimpliSafe Secures Its Next Growth Strategy
The MediaPost Cases, Lisa Singer - Tuesday, June 1, 2021
SimpliSafe, the category-defining brand of DIY home security, has already succeeded ...
- Google Launches Tools To Grow App Business, Connect Brands With Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 20, 2021
Google released app advertising solutions Thursday during the week of I/O ...
- Finding Burger King Moments In A Fractured Mediaverse
The MediaPost Cases, Lisa Singer - Tuesday, June 15, 2021
Burger King is prioritizing the moments that matter for the company ...
- Building the Cost-Per-Visit Media Plan
The MediaPost Cases, Lisa Singer - Friday, June 11, 2021
How are digital dollars moving your customers to action? Franchisees need ...
- Facebook Opposes Class-Action Status For Advertisers Suing Over 'Potential Reach'
Digital News Daily, Wendy Davis - Monday, May 17, 2021
The claims don't lend themselves to class-action treatment, Facebook says, partly becau ...
- ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most Used
MediaDailyNews, Joe Mandese - Tuesday, May 18, 2021
The most important KPIs, or key performance indicators, used by advertisers ...
- Facebook Could Lose Ability To Send EU Data To U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 14, 2021
Facebook failed to block an EU privacy decision that could suspend i ...
- Marketing Ops Fail: Marketers Challenged By Pandemic
Performance Marketing Insider, Laurie Sullivan - Friday, May 14, 2021
Marketers have been forced to examine their marketing operations' effectiveness to impro ...
- OTT, Podcasts And Blogs: Oh My, How Retail Media Is Evolving
Performance Marketing Insider, Joe Mandese - Thursday, May 13, 2021
Blogs are among the top nontraditional retail media channels used or consider ...
- Nextdoor Data Identifies Changes In Consumers' Habits
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 12, 2021
Data from the Nextdoor app has become a valuable tool for markete ...