SimpliSafe Secures Its Next Growth Strategy
- June 1, 2021
Pivoting from performance-driven success to wider brand building has been tough and costly for many D2Cs. But SimpliSafe, the category-defining brand of DIY home security, has already succeeded in reaching beyond the digitally savvy base and into general awareness. Company CCO, Don LeBlanc, shares lessons learned as he brings his data-driven marketing culture into awareness campaigns that build brand even …
