- Brands Show Heightened Interest In Personalized Content, 'Opt-Out' Too
MediaDailyNews, Michael McLaren - Tuesday, July 6, 2021
In this week's analysis of Bombora's Company Surge data, "real-time personalization," "bra ...
- Targeted Advertising May Be An Iffy Proposition = Sell Me Kettlebells!
TV Watch, Wayne Friedman - Wednesday, July 7, 2021
Consumer advertising comes in a slew of platforms - but it doesn ...
- Sailthru And Liveclicker, Fellow CM Group Brands, Integrate Capabilities
Email Marketing Daily, Ray Schultz - Wednesday, June 23, 2021
Sailthru clients can implement live product recommendations across channels, the company s ...
- Off-The-Rack Personalization: Ecommerce Brands Lagging Despite Shopper Demands
Email Insider, Ray Schultz - Monday, June 21, 2021
Only 13% of firms provide a completely personalized experience, Netcore reports. ...
- The Evolving Practice of Consumer Engagement
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
A century ago Betty Crocker taught us everything we needed to kn ...
- Extreme Personalization
The MediaPost Cases, Lisa Singer - Friday, July 30, 2021
Timing is everything...especially in personalized messaging. Ochsner Health leverages real-time email respons ...
- The Email Love Bug: Channel Tops Four Global Markets
Email Insider, Ray Schultz - Thursday, June 17, 2021
Most prefer email, right up to the C-suite. But mobile is emergi ...
- NEC To Offer Way For Brands To Personalize Videos Using Consumer Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 15, 2021
NEC Corporation will announce a partnership with Idomoo, which helps brands personali ...
- Less is More: How Policygenius Maintains a Personal Touch in Email Marketing/Marketing Automation
The MediaPost Cases, Lisa Singer - Friday, June 18, 2021
When Policygenius streamlined its manual insurance matchmaking process and redesigned its ema ...
- Twilio Segment Launches Tool For Creating Personalized Customer Journeys
Email Marketing Daily, Ray Schultz - Thursday, June 10, 2021
The new tool from Twilio Segment, called Journeys, can be used ...
- Personalization Squared: Consumers Want Both Benefits And Data Security
Email Insider, Ray Schultz - Friday, June 4, 2021
Companies and shoppers have different views, with brands more sanguine about personalizatio ...
- Hyper-Personalization And AMP Lead To A New Era In Email Marketing
Around the Net in Email, Ray Schultz - Thursday, June 3, 2021
Email marketing is in the dawn of a new era, thanks ...
- Data Science Startup Breinify Raises $11 Million In Funding
Around the Net in Email, Ray Schultz - Thursday, May 27, 2021
Breinify, a startup that applies data science to personalization, has raised $11 milli ...
- Dynamic Yield And Leaf Integrate Personalization Capabilities
Email Marketing Daily, Ray Schultz - Tuesday, May 25, 2021
The arrangement is designed to help retailers offer tailored messages at t ...
- Drink Up: Personalized Ads Pull In Whiskey Brand Engagement Test
Email Insider, Ray Schultz - Thursday, May 20, 2021
In general, personalized creative outpulls non-personalized creative by 84%, AKI Technologies repo ...
- Why Google Made Changes To Its Design Language
Performance Marketing Insider, Laurie Sullivan - Thursday, May 20, 2021
Design and color act as a first impression, especially for apps ...
- How To Create A Personalization Strategy
Around the Net in Email, Ray Schultz - Monday, May 17, 2021
Almost all consumers prefer to do business with companies that provide personaliz ...
- Clinch $10M Funding Strengthens Personalization Roadmap Without Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 13, 2021
Clinch on Thursday announced it has received $10 million in Series ...
- Catalina Partners With iHeartMedia To Help CPG Marketers Measure Podcast Impact
Email Marketing Daily, Ray Schultz - Thursday, May 13, 2021
The arrangement brings together Catalina's data capabilities and iHeartMedia's audio properties. ...
- Facebook Digs Deeper Into Commerce To Navigate Apple's Privacy Changes
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 29, 2021
Facebook COO Sheryl Sandberg said on the company's earnings call this we ...
- Firms Partner To Bring Style Suggestions To Triggered Emails
Email Marketing Daily, Ray Schultz - Wednesday, April 28, 2021
Stylitics and Cordial are combining their email and data capabilities to dri ...
- Epsilon Teams Up With Adobe And Publicis Sapient To Help Brands Navigate Cookieless World
Email Marketing Daily, Ray Schultz - Tuesday, April 27, 2021
Epsilon's Core ID tool is integrated with the Adobe Experience Platform, Epsil ...
- Travelers Expect Personalized Messaging, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, April 21, 2021
Two-thirds of consumers dislike getting travel offers when they have no pla ...
- Movable Ink And Xtremepush Partner On Content Delivery
Email Marketing Daily, Ray Schultz - Tuesday, April 20, 2021
The joint service allows brands to send personalized content in real-time, t ...
- Who's Who: Brands Are Falling Short In Verifying Identity
Email Insider, Ray Schultz - Monday, April 19, 2021
Some companies are using anonymous, meaningless and non-representative data, SheerID reports. ...
- Firm Integrates With Mailchimp To Send Videos By Email
Email Marketing Daily, Ray Schultz - Thursday, April 15, 2021
The arrangement will allow brands to send personalized videos the way te ...
- FlexEngage And Movable Ink Partner On Putting Personalized Content Into E-Receipts
Email Marketing Daily, Ray Schultz - Wednesday, March 31, 2021
The firms hope to provide digital content to email audiences. Vitamin Shop ...
- B2B Email Marketing Software Unveiled By UK Firm
Email Marketing Daily, Ray Schultz - Wednesday, March 31, 2021
Spotler's new software allows firms to email purchased data, and says su ...
- B2B Goes Home: Brands Shift From Digital To Human-To-Human Tactics
Email Insider, Ray Schultz - Wednesday, March 24, 2021
But personalized email is first among digital channels, and third overall ...
- Pinterest's 'Travel Personas' -- How Do Searches Add Up?
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 23, 2021
Pinterest grouped travel-related searches into eight unique "travel personas" to help markete ...