- ActionIQ Launches Real-Time Customer Experience Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 27, 2021
The platform gives brands the ability to personalize customer experiences based ...
- Riding The Tiger: The Problems Facing Email Marketers, And How They're Coping
Email Insider, Ray Schultz - Wednesday, October 27, 2021
Litmus State of Email Survey finds increasing use of automation and ...
- Sendinblue Offers A New Email API For Large Firms
Email Marketing Daily, Ray Schultz - Tuesday, October 26, 2021
The new email API allows developers to add transactional email capabilities witho ...
- Ecommerce Agency Digitawise Forms Email Marketing Partnership With Klaviyo
Email Marketing Daily, Ray Schultz - Friday, October 22, 2021
Digitawise notes that Klaviyo is more than an email software platform ...
- Twilio Launches Tool To Fuel Personalized Messaging Across The Customer Journey
Email Marketing Daily, Ray Schultz - Wednesday, October 20, 2021
Growth automation platform Twilio Engage unifies all data and drives personalized communicati ...
- CDP For Service Launched By Treasure Data
Email Marketing Daily, Ray Schultz - Wednesday, October 13, 2021
The new customer data platform goes beyond marketing to cover customer interactio ...
- FTC Urged To Ban 'Surveillance Advertising'
Digital News Daily, Wendy Davis - Wednesday, September 29, 2021
"Surveillance advertising" is unfair to consumers and harms competition by enabling compani ...
- ActionIQ Releases B2B Customer Data Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
The growth of self-service options and the ability to interact across ma ...
- Nearly 62% Of Consumers Still Blame Poor Onsite Search For 'Bounce,' Abandonment
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 29, 2021
Product discovery is the biggest ecommerce problem brands may not know th ...
- Without Personalization, Consumers Don't Get What They Want From Brands
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 28, 2021
The Cordial Cross-Channel Marketing Study set out to show how marketers shou ...
- Search And The CMO: How To Elevate And Evangelize SEO Success
Search & Performance Marketing Daily, Jim Yu - Tuesday, September 28, 2021
The ability to appear and be found in search became critical ...
- Google App Gets 'Personal Results' Search Setting On Android
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 21, 2021
Personalized search results have been touted by Google for some time, b ...
- Litmus Integrates With Adobe Journey Optimizer
Email Marketing Daily, Ray Schultz - Tuesday, September 21, 2021
The arrangement will allow users to test and review emails, speeding t ...
- Salesforce Offers Engagement Tools To Help Brands Build Personalization
Email Marketing Daily, Ray Schultz - Wednesday, September 15, 2021
The new capabilities build on the recently announced integration between Salesforce a ...
- Syte Partners With Movable Ink On Dynamic Content In Holiday Emails
Email Marketing Daily, Ray Schultz - Wednesday, September 8, 2021
The combined platforms will facilitate creation of 1:1 emails, allowing brands ...
- If Personalizing Leads Exists, This Startup May Have The Answers
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 8, 2021
When consumers provide information giving marketers or companies permission to contact the ...
- Where Should Personalization Sit Within Your Tech Stack?
Around the Net in Email, Ray Schultz - Friday, August 20, 2021
Personalization is nothing new in marketing. But where should the function resi ...
- Merkle Integrates Identity Tool Within ActionIQ With An Eye Toward The Cookieless Future
Email Marketing Daily, Ray Schultz - Thursday, August 19, 2021
The integration is an expansion of the firms' partnership and allows markete ...
- Movable Ink Appoints Key Executives, Achieves Growth Markers
Email Marketing Daily, Ray Schultz - Tuesday, August 17, 2021
Nilay Gandhi will serve as vice president, corporate development and oversee strateg ...
- Sendlane Partners With ClickBank To Support Affiliate Marketers
Email Marketing Daily, Ray Schultz - Friday, August 13, 2021
The two-way arrangement allows for hyper-personalized targeting by ClickBank vendors, the compani ...
- The Holidays Are Humming: Small Retail Businesses Gear Up With Email
Email Insider, Ray Schultz - Thursday, August 12, 2021
Small businesses are already preparing for the holidays, but are challenged ...
- New Email Personalization Tool Offered By Dynamic Yield
Email Marketing Daily, Ray Schultz - Wednesday, August 11, 2021
Email Experience is based on cross-channel data rendered at the point ...
- Identity Resolution In An Ad World Constantly Changing: Report
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 9, 2021
Improving ROI and effectiveness of marketing, customer satisfaction, and privacy safeguards ...
- Consumer Conversations Should Be Part Of The Martech Stack
Around the Net in Email, Ray Schultz - Friday, August 6, 2021
Many marketers are missing something in their effort to create more personaliz ...
- North American Email Volume Tops That Of The Rest Of The World: Study
Email Marketing Daily, Ray Schultz - Thursday, August 5, 2021
North America sent 60.5% of the world's emails from January to Jun ...
- Personalization Rage: What Consumers Will Do When Brands Get It Wrong
Email Insider, Ray Schultz - Tuesday, August 3, 2021
They'll unsubscribe, drop your app and complain to customer service, Movable I ...
- Interactive Video Tool Could Help Marketers Update In Real Time
Email Marketing Daily, Ray Schultz - Tuesday, August 3, 2021
Idomoo's Next Generation Video Platform allows users to trigger such actions ...
- Data Of Choice: Brands Are Moving Toward First- And Zero-Party Sources
Email Insider, Ray Schultz - Wednesday, July 28, 2021
Privacy concerns are driving 86% of marketers to invest more in first-par ...
- Online Experience Increasingly Important To Consumers As Trust Erodes, Performics Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 20, 2021
Consumers crave community and social interaction. Data collected about the telehealth indust ...
- Colorado Governor Signs Privacy Law Giving Consumers Right To Reject Ad Targeting
PolicyBlog, Wendy Davis - Thursday, July 8, 2021
Colorado is joining California, Virginia and Maine in requiring companies to all ...