Tag results for "personalization"
- Bluecore And Criteo Partner On Digital Ad PersonalizationThe firms say the partnership can help retailers increase return on ...
- Every Email Has Its Price: Consumers Demand Value In Exchange For Sharing AddressesMost consumers are comfortable with companies having their email and other detai ...
- The Case For Dynamic Email ContentBrands seeking to personalize their email have to avoid falling into t ...
- Few Consumers Think Brands Know Them Well, Merkle Study FindsOnly a third of consumers feel personalized email recommendations are important, a ...
- Over Half Of Consumers Say Customer Service Is An Afterthought At Brands, Study SaysNinety percent of shoppers will buy from brands that personalize service, Zende ...
- Pinterest Provides Insight On Shopping Trends Among Male Consumers For 2022A new study by Pinterest shows that 75% of male respondents pl ...
- Personal Disappointment: Brands Are Only Somewhat Good At PersonalizationA mere 21% of brands rate themselves as best-in-class, but most s ...
- Digital Ad Dollars Shift To CTV -- And Other 2022 PredictionsConnected TV is set to grab ad dollars from digital budgets, n ...
- Fiddling With First-Party: B2B Firms Face Corporate And Data Integration HurdlesMost companies are not using first-party data for email automation, Dun &am ...
- Mastercard To Acquire Dynamic Yield Personalization Engine From McDonald'sThe purchase will facilitate individualized customer engagement across channels, Mastercard says. ...
- Bing Travel Hub Identifies Location To Serve Up Planning IdeasVibrant images to convince even the most diehard homebodies to travel fi ...
- Metrics Underdog: North America Follows Europe In Email Clicks, OpensBut the continent also ranks high in unsubscribe rates for scheduled, automat ...
- Oh-So Ulta: How National Beauty Brand Toned Up Its EmailMovable Ink helped Ulta Beauty create highly personalized emails based on first-par ...
- Rakuten's Personalized Targeted Cash Back Offers Gain MomentumRakuten's Personalized Rewards offers combine the automated technology of Rakuten Advertising a ...
- SMBs Offered Access To Real-Time Email Content ToolAlterable says that not many small businesses are serving dynamic personalized ema ...
- Study: Brands Are Making Personalization A New PriorityAlmost half of companies have some level of personalization processes, Dynamic Yie ...
- New Cross-Channel Data Tool Unveiled By CordialArchitect helps retailers create personalized digital marketing in email, SMS, push, displa ...
- New Suite Will Facilitate Personalized Email Content, Firm SaysInbox Suite is an AI-driven email marketing platform, the company says. ...
- The Building Blocks Of A Successful Email Marketing CampaignEmail marketing is the unsung hero of reach and personalization. Here ...
- Mining The Gold In Your ESP: Many Email Marketers Question Whether It's ThereFew firms say their campaigns are effective, and some have trouble usi ...
- Don't Use Artificial Intelligence To Target Ads To Teens, Watchdogs Urge Facebook"We are writing to urge you to immediately end all surveillance advertisi ...
- If You Know Me, Show It: What Consumers Demand Of PersonalizationThe McKinsey report lists the strategies that brands can use to understa ...
- Liveclicker And Phrasee Form Integration To Drive B2C PersonalizationEmail personalization platform Liveclicker's integration with communications firm Phrasee will enable ema ...
- TikTok 'Creative Exchange' Aims to Connect Brands With Top CreatorsOn Thursday, TikTok unveiled a new platform that aims to connect advertise ...
- Five Cases Of Successful Hyper-PersonalizationThere has been much hype about hyper-personalization. Skeptics wonder just what ...
- House Bill Would Require Platforms To Offer Opt-Outs From Personalized ContentThe bipartisan "Filter Bubble Transparency Act" would require platforms to allow use ...
- Litmus Acquires Kickdynamic, Dynamic Content ToolThe purchase of Kickdynamic will allow clients to send and test personaliz ...
- SHE Media Offers Purchase Intent GraphThe new product can be utilized for email marketing and other purpose ...
- Dun & Bradstreet Acquires Two Ad-Tech Data Firms, Eyes Personalized B2B TargetingDun & Bradstreet Holdings went on an acquisition spree, and on Thursd ...
- When Cookies Turn To Toast: First-Party Data Will Be The New JamMost consumers believe their data will be more private when cookies a ...
