- Movable Ink Wins $55 Million In New Funding
Email Marketing Daily, Ray Schultz - Thursday, April 28, 2022
Total financing since 2010 now stands at $97 million, the company s ...
- ActionIQ, InfoSum Create Partnership To Leverage Second-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 19, 2022
On Tuesday, enterprise customer data platform ActionIQ and collaboration and data cleanro ...
- Why AI: Consumers Approve Its Use For Personalization And CX
Email Insider, Ray Schultz - Tuesday, April 19, 2022
But most consumers are concerned about privacy -- especially those who wo ...
- Hypertension: Few Brands Are Ready For The Highest Level Of Personalization
Email Insider, Ray Schultz - Friday, April 15, 2022
Only 7.15% have installed a CDP. And even fewer give themselves t ...
- Targets Of Interest: Consumers Are Wary As Brands Adopt Advanced Personalization
Email Insider, Ray Schultz - Friday, April 8, 2022
Advanced retailers are using such tools as email sent-time optimization, Sailthru a ...
- First-Party Hearty: Brands Race To Get Ready For Loss Of Cookies
Email Insider, Ray Schultz - Thursday, April 7, 2022
Only 6% of brands now rely exclusively on first-party data. But mo ...
- New App Turns Home Shopping Into An Addicting Game
Digital News Daily, Colin Kirkland - Tuesday, April 5, 2022
The Playhouse mobile app, now live in the San Francisco Bay Are ...
- UK Consumers Demand Hyper-Personalization, Study Finds
Around the Net in Email, Ray Schultz - Monday, April 4, 2022
Most UK consumers want tailored product suggestions based on their preferences, eConsultan ...
- Mastercard Completes Dynamic Yield Purchase
Email Marketing Daily, Ray Schultz - Monday, April 4, 2022
Dynamic Yield is now part of Mastercard's Data & Services unit, whi ...
- Consumers Have Conflicting Thoughts On Ad Personalization
Research Intelligencer, - Friday, April 1, 2022
Many consumers describe personalized ads as "annoying," but others say such messagi ...
- Consumers Don't Want To Be Seen As Consumers, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, March 31, 2022
Shoppers want to be treated as individuals, and will share data ...
- The Finest: Thrive Market And Sephora Rated Best At Personalization
Email Insider, Ray Schultz - Wednesday, March 30, 2022
Fabletics is out front in email personalization, with Sephora right behind i ...
- Braze Groups New And Existing Tools In Bid To Help Clients Use First-Party Data
Email Marketing Daily, Ray Schultz - Monday, March 28, 2022
Braze for Commerce helps brands deliver contextually relevant experiences, the company s ...
- Consumers Want In-Depth Personalization, Executive Says
Email Marketing Daily, Ray Schultz - Thursday, March 24, 2022
3radical CEO Michael D. Fisher says personalization needs to reflect motivation a ...
- Bluecore Adds Sherene Hilal And Ryan Deutsch To C-Suite
Email Marketing Daily, Ray Schultz - Tuesday, March 22, 2022
Bluecore also named Arvind Krishnan as SVP, engineering. Hilal will lead t ...
- Responsible Data Usage Underlies Consumer Trust In Brands
Research Intelligencer, - Tuesday, March 22, 2022
Good personal experiences help to build trust in brands, while "bad" personalizati ...
- Target Practice: Brands Need To Do A Better Job Of Personalizing, Consumers Say
Email Insider, Ray Schultz - Monday, March 21, 2022
Over half of consumers would share personal data in return for personaliz ...
- Euro Shoppers Prefer Email, But Reject Irrelevant Messaging, Study Finds
Email Marketing Daily, Ray Schultz - Friday, March 18, 2022
Shoppers like weekly message frequency, but are frustrated by inconsistency across channel ...
- The Case For AMP For Email: It Improves Personalization
Around the Net in Email, Ray Schultz - Tuesday, March 15, 2022
AMP for email has provided email marketers with a slew of personalizati ...
- Validity And Iterable Boost Partnership To Allow Everest Resell
Email Marketing Daily, Ray Schultz - Tuesday, March 15, 2022
The firms have expanded their collaboration to provide the Validity email platfo ...
- Movable Ink Hits $100 Million Revenue Mark
Email Marketing Daily, Ray Schultz - Tuesday, March 15, 2022
Movable Ink also increased its employee headcount and has expanded in Europ ...
- Dynamic Yield To Partner With Global Consultancy Making Science On Digital Marketing
Email Marketing Daily, Ray Schultz - Monday, March 14, 2022
The partnership will allow Making Science to provide tailored digital experiences ...
- Adobe Enhances Its Personalization Engine
Email Marketing Daily, Ray Schultz - Wednesday, March 9, 2022
Adobe aims to support real-time experiences based on exact data, the compa ...
- Phrasee Upgrades AI To Help Brands Automate Personalized Email Language
Email Marketing Daily, Ray Schultz - Tuesday, March 1, 2022
The capability to personalize the language customers receive in real-time covers a ...
- Litmus Offers A New Email Personalization Engine
Email Marketing Daily, Ray Schultz - Wednesday, February 23, 2022
Litmus Personalize helps brands create dynamic content, the company says. ...
- Happy Birthday, Mark!
RTBlog, Joe Mandese - Sunday, February 20, 2022
I know it's not until May 14, but consider this an ear ...
- Consumers Will Trade Data For Personalized Offers: Merkle
Email Marketing Daily, Ray Schultz - Friday, February 18, 2022
A Merkle study shows almost all consumers will provide more data ...
- The Grand Illusion: Brands Think They're Doing Well On CX, Consumers Disagree
Email Insider, Ray Schultz - Wednesday, February 16, 2022
Sixty-two percent of businesses think they're doing well on respecting consumer priva ...
- Movable Ink To Acquire Coherent Path In Content Personalization Move
Email Marketing Daily, Ray Schultz - Wednesday, February 16, 2022
The acquisition of Coherent Path will combine two AI-driven personalization platforms, Movab ...
- Data Is Widely Available, But Firms Lack Confidence In Their Ability To Use It: Study
Email Marketing Daily, Ray Schultz - Wednesday, February 16, 2022
Companies have almost doubled the number of data fields they are usin ...