- Yahoo Completely Revamps Its Web, Mobile Experiences In Relaunch
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 23, 2021
Yahoo is reimagining and redesigning its web and mobile experiences across ecommerc ...
- Spending And Sending: How Brands Changed Their Email Strategies During COVID-19
Email Insider, Ray Schultz - Thursday, March 18, 2021
Almost half of brands report COVID-19-related shifts, including changes in both conte ...
- Mondelez: Empathy Is The New Personalization
MediaDailyNews, Joe Mandese - Wednesday, March 17, 2021
Shift from personalization to empathy was a competitive step, since other C ...
- Pandemic Tempo: The Challenges Faced By Brands And Consumers
Email Insider, Ray Schultz - Friday, March 12, 2021
Most consumers increased their channel use, including their email use. But bran ...
- T-Mobile To Target Ads Based On Subscribers' Web Browsing, App Use
Digital News Daily, Wendy Davis - Tuesday, March 9, 2021
The company quietly disclosed its plans in a Feb. 23 update ...
- Dentsu Study Reveals Performance Metrics When Ad Choosers Choose Advertisers
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 10, 2021
As "ad choosers" -- those open to online advertising on their ter ...
- What Price Loyalty? Shoppers Want Personalized Offers, Ethical Behavior
Email Insider, Ray Schultz - Tuesday, March 9, 2021
Most consumers prefer that brands spend less on Facebook ads and mo ...
- Consumers Want Personalization, Especially Those With High Incomes, Study Says
Email Marketing Daily, Ray Schultz - Monday, March 8, 2021
Amazon scores highest in customer satisfaction, followed by Etsy and Adidas, Liveclick ...
- Buying Personas And Email Marketing
Around the Net in Email, Ray Schultz - Thursday, March 4, 2021
Buyer personas are semi-fictional representations of a brand’s target audience. Here’s h ...
- Sephora Tops Retail Personalization Brand Index For Fourth Year
Email Insider, Ray Schultz - Thursday, March 4, 2021
Sephora earned this with omnichannel personalization, user engagement and new at-home personaliz ...
- Study: Banks Lagging On Personalization, Consumers Say
Email Marketing Daily, Ray Schultz - Thursday, March 4, 2021
Most customers want a seamless experience across channels, but fewer than ha ...
- Facebook Breaks Ads Attacking Apple, Defends Personalized Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 26, 2021
The campaign comes as Apple prepares to implement privacy changes that wi ...
- 1-to-1 In B2B: Buyers Now Demand Super-Personalized Emails
Email Insider, Ray Schultz - Friday, February 26, 2021
B2B buyers want interactions tailored to their firm's organization and pain point ...
- The CX Squeeze: Are Brands Really Ready For The Digital Future?
Email Insider, Ray Schultz - Tuesday, February 23, 2021
Some companies believe unless they achieve CX transformation now they won't ...
- Taboola Uses AI, Deep Learning To Build Personalized Loyalty Segments For Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 17, 2021
The score factors in whether the site visitor originated from a sear ...
- Hypersonix And Relationshop Partner On Shopper Journey Platform
Digital News Daily, Ray Schultz - Friday, February 12, 2021
The arrangement will help clients provide personalized digital experiences, the firms ...
- Listrak Joins Adobe Exchange Partner Program
Email Marketing Daily, Ray Schultz - Tuesday, February 9, 2021
The arrangement will help marketers send triggered emails and track metrics, t ...
- Klaviyo Integrates Merchant Service With Salesforce Commerce Cloud
Email Marketing Daily, Ray Schultz - Tuesday, February 9, 2021
The new arrangement will help brands serve personalized experiences in multiple channel ...
- Bluecore Unveils New Digital Ad Service
Email Marketing Daily, Ray Schultz - Tuesday, February 9, 2021
Bluecore Advertise Joins the email tool Bluecore Communicate in the firm's chann ...
- Commerce7 Offers Email Marketing Platform To Wineries
Email Marketing Daily, Ray Schultz - Friday, February 5, 2021
The company wants to bring its web personalization capabilities to email, ...
- Facebook Unveils Plan To Convince Apple Users To Allow Tracking
Digital News Daily, Wendy Davis - Monday, February 1, 2021
Facebook plans to encourage iPhone and iPad users to allow online tracki ...
- Case Study: Salesforce Helps Adidas Send Dynamic Email Content
Around the Net in Email, Ray Schultz - Friday, January 29, 2021
Salesforce has helped Adidas incorporate dynamic content into its email marketing campaign ...
- Fanplayr Unveils Targeted SMS Service
Email Marketing Daily, Ray Schultz - Friday, January 29, 2021
The company claims that text is more effective than email marketing. ...
- Braze Debuts Digital Personalization Features
Email Marketing Daily, Ray Schultz - Tuesday, January 26, 2021
The new tools are designed to create more personalized cross-channel experiences, t ...
- Algolia Acquires Startup Funded By Google Digital News Initiative
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2021
On the company's website it shared that in 2020 website traffic double ...
- What's Wrong With Today's Retail Experience
Around the Net in Email, Ray Schultz - Friday, January 22, 2021
Consumers now expect a more personalized experience from retailers. But many bran ...
- The Top Email Marketing Trends Of 2021
Around the Net in Email, Ray Schultz - Thursday, January 21, 2021
Email will be widely used in 2021, as it was in 202 ...
- Namogoo Debuts Online Personalization Tool
Email Marketing Daily, Ray Schultz - Tuesday, January 19, 2021
Brands can use the new service to target individual promotions for eve ...
- Reboot Your Customer Contact Strategy
Around the Net in Email, Ray Schultz - Monday, January 18, 2021
Many marketers put personalization on the back burner in favor of ...
- L'Oreal's Technology Incubator Releases Two Innovations At CES 2021
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
The products were built on tech, personalization, augmented performance and sustainability. "T ...