- Punching Over Your Weight: Making the Most of Small Teams
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
Delivering a relevant, timely and personalized experience to customers, but how ...
- Let's Get Re-engaged: A Data and Messaging Romance
The MediaPost Cases, Lisa Singer - Friday, February 3, 2023
In order to re-engage inactive members of the Bonvoy loyalty program, Marriott ...
- Siloed Teams Can Reduce Personalization ROI
Around the Net in Email, Ray Schultz - Wednesday, December 28, 2022
Siloed marketing teams, where the ecommerce team doesn’t interface with the ema ...
- Companies Focus On Outreach And User Experience, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, December 22, 2022
Many companies are aiming toward inclusiveness of user experience, Customer Engagement Insid ...
- Online Rendezvous: How First-Party Data Drives Personalized Engagement
Email Insider, Ray Schultz - Friday, December 16, 2022
Personalized emails generate higher click-through rates for 41% of brands, Coresight Resear ...
- Movable Ink Hires Bryan Wade As Chief Product Officer
Email Marketing Daily, Ray Schultz - Thursday, December 15, 2022
Bryan Wade previously worked at ExactTarget, Salesforce and Terminus. ...
- Email Platform GetResponse Acquires Recostream
Email Marketing Daily, Ray Schultz - Wednesday, December 14, 2022
GetResponse, a Poland-based provider of email marketing and marketing automation software, h ...
- Warner Bros. Discovery Accelerates Email Personalization
Around the Net in Email, Ray Schultz - Monday, December 5, 2022
Warner Bros. Discovery has been working on a program to personalize ema ...
- Hotels Urged To Use Hashed Emails And Other First-Party Data
Email Marketing Daily, Ray Schultz - Thursday, December 1, 2022
Personalized marketing can build guest loyalty. But it has to be do ...
- 'Washington Post' Unveils Digital Feature That Lists a Subscriber's Most-Read Stories
Publishers Daily, Ray Schultz - Wednesday, November 30, 2022
'The Post' hopes to strengthen its relationship with readers by personalizing the ...
- CleverTap Debuts Tech-Stack Plan For Startups
Email Marketing Daily, Ray Schultz - Monday, November 28, 2022
CleverTap is partnering with over 50 venture-capital firms to support discounts f ...
- Salesforce Debuts A Personalization Bundle
Email Marketing Daily, Ray Schultz - Thursday, November 17, 2022
The new Marketing Effectiveness Bundle consolidates tech tools in a single platfor ...
- Budget Shortfalls Get In The Way Of Personalization: Study
Around the Net in Email, Ray Schultz - Tuesday, November 15, 2022
Lack of budget is the biggest barrier to personalization, according to 6 ...
- The D2C Drive: Most Firms Are Offering Subscription Services, But Face Hurdles
Email Insider, Ray Schultz - Wednesday, November 9, 2022
Among the D2C companies surveyed by WBR Insights, 63% have grown the ...
- Litmus Unveils Email Testing Tools, Works With Klaviyo
Email Marketing Daily, Ray Schultz - Wednesday, November 9, 2022
The Klaviyo arrangement enables marketers to test emails directly from the Klavi ...
- Keeping Track: Consumers Know They're Being Monitored By Brands
Email Insider, Ray Schultz - Monday, November 7, 2022
Some consumers don't mind being tracked, although only less than 15% strong ...
- Disney CEO Bob Chapek Wants To Use Data To Customize Experiences
Performance Marketing Insider, Laurie Sullivan - Thursday, October 27, 2022
Disney CEO Bob Chapek wants to combine personal consumer data from t ...
- Email The BFF: Channel Is The One Most Likely To Be Personalized
Email Insider, Ray Schultz - Wednesday, October 26, 2022
Email is by far the channel most likely to be personalized ...
- Paubox Adds HIPAA-Compliant Email Tools To Marketing Suite
Email Marketing Daily, Ray Schultz - Friday, October 21, 2022
The new offerings will help healthcare providers conduct email drip campaigns, t ...
- Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 20, 2022
Google has begun to roll out My Ad Center -- which allo ...
- Website Personalization Required, But Retail Struggling To Make It Work
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 20, 2022
Fifty-five percent of U.S. and U.K. consumers in a survey cited po ...
- Fundraising Specialist Moore Acquires Direct Mail Printer Communications Corporation of America
Email Marketing Daily, Ray Schultz - Tuesday, October 18, 2022
Moore offers digital and analog services, personalization and data processing. ...
- Tealium Adds Consent Management, Other Tools
Email Marketing Daily, Ray Schultz - Friday, October 14, 2022
Ungoverned data can be a liability, the company says. ...
- 6sense Debuts B2B Email Tool And Other Solutions
Email Marketing Daily, Ray Schultz - Wednesday, October 5, 2022
The email product has produced positive results for firms testing it ...
- Marketers Have Room For Improving Customer Data Resources
Research Intelligencer, Rob Williams - Friday, September 30, 2022
The biggest barrier to personalization at scale is a lack of consiste ...
- Dynamic Yield Unveils A New Personalization System
Email Marketing Daily, Ray Schultz - Thursday, September 29, 2022
The new technology supports email and other current and future digital channel ...
- Iterable Moves Into Australia And New Zealand
Email Marketing Daily, Ray Schultz - Wednesday, September 28, 2022
The Iterable ANZ team will be headed by Jeremy Smith. ...
- Consumers Most Prefer Ad Targeting That's Based On Media Habits
Research Intelligencer, Rob Williams - Thursday, September 22, 2022
About three quarters of U.S. consumers said it's acceptable to receive mo ...
- Fair Share: Consumers Worldwide Are Willing to Give Up Their Email Address
Email Insider, Ray Schultz - Monday, September 19, 2022
Consumers are willing to share their email address for personalized shopping benefit ...
- Salesforce Says New Features Help B2B Marketers Drive Personalized Experiences
Email Marketing Daily, Ray Schultz - Wednesday, September 14, 2022
Salesforce has unveiled its Customer 360 platform, which it says can he ...