- The Ticklish Consumer: They Are Quickly Turned Off By Poorly Done Emails
Email Insider, Ray Schultz - Wednesday, April 5, 2023
The biggest issues are frequency of communications, lack of timely updates a ...
- Saleing Into Summer: Most Consumers Want Email Offers Now
Email Insider, Ray Schultz - Monday, April 3, 2023
Email is the most popular channel, but most people say they g ...
- Adobe AI Tech For Prudential Financial Means Personalization For Clients
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 31, 2023
Prudential is leveraging Adobe technology -- AI and data -- to devel ...
- Folloze Offers New B2B Identity Matching Tool
Email Marketing Daily, Ray Schultz - Friday, March 31, 2023
The identity matching tool combines identity matching and behavioral data, the compa ...
- Privacy Mindsets: Brands See The Issue One Way, Consumers Another
Email Marketing Daily, Ray Schultz - Thursday, March 30, 2023
A trust gap persists -- although marketers and customers agree on so ...
- Twilio Launches New Identity, Profiling Tools
Email Marketing Daily, Ray Schultz - Wednesday, March 29, 2023
Customer engagement platform Twilio has launched an identity resolution tool that ...
- Privacy Paradox: Respecting Data Boundaries, Personalizing Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 23, 2023
A study by Razorfish and GWI examines how brands walk a fi ...
- Adobe's Project True Colors Complements Clothing Colors With Skin Tone
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Adobe previewed technology on Wednesday evening for the fashion and retail industri ...
- LinkedIn Creates Profile Summaries, Job Listings Via Generative AI
Digital News Daily, Colin Kirkland - Tuesday, March 21, 2023
LinkedIn is adding a new ChatGPT-powered tool that Premium subscribers can acce ...
- Walmart Taps Innovid to Enhance CTV Advertising Personalization
Digital News Daily, Karlene Lukovitz - Tuesday, March 21, 2023
Innovid's AI-powered dynamic creative tech allows personalization of message and design ...
- Dynamic Yield Offers Mastercard Personalization Tools
Email Marketing Daily, Ray Schultz - Thursday, March 16, 2023
The suite of Mastercard capabilities has been integrated into Dynamic Yield's Experien ...
- Restaurants Are Offered A Tool Called...Email Marketing
Email Marketing Daily, Ray Schultz - Tuesday, March 14, 2023
SevenRooms has debuted a product that allows users to build targeted campai ...
- ActionIQ Debuts Tool To Connect Brands To Input From Data Warehouse
Email Marketing Daily, Ray Schultz - Monday, March 13, 2023
Marketers can use Profile API to make decisions in real-time, the compa ...
- ChatGPT Tool That Supports Email Offered By Bloomreach
Email Marketing Daily, Ray Schultz - Thursday, February 16, 2023
The new ChatGPT integration allows testing, personalization and language translation, commerce experien ...
- On-Site Search Failing Because Retailers Still Lack Advanced Resources
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 15, 2023
Traditional search engines are moving toward AI and conversational chat, causing ...
- Clearbit Adds Data, More Flexible Pricing To B2B Service
Email Marketing Daily, Ray Schultz - Tuesday, February 14, 2023
B2B intelligence firm Clearbit has added enhancements that will allow teams ...
- Marketers Have Room For Improvement In Digital Personalization
Research Intelligencer, Rob Williams - Wednesday, February 8, 2023
Businesses in the Americas and Asia-Pacific region tend to make personalization ...
- Personalization Isn't Always Needed In Emails
Around the Net in Email, Ray Schultz - Thursday, February 2, 2023
Personalization does not necessarily make emails feel more personal. Here is a ...
- Pinko Launches First Virtual Shop For New Milan Boutique
Digital News Daily, Colin Kirkland - Wednesday, February 1, 2023
Italian fashion brand Pinko is launching its first virtual shop -- ...
- Instagram Co-Founders Betting On AI For New Social Newsreader App
Digital News Daily, Colin Kirkland - Tuesday, January 31, 2023
Instagram's co-founders have announced the development of personalized newsreader Artifact, which repor ...
- Consumers Are Worried About Recession, Other Issues: Study
Email Marketing Daily, Ray Schultz - Wednesday, February 1, 2023
Some consumers are not concerned about anything, but others are anxious, Resona ...
- Momentive Adds Survey Features To Survey Monkey
Email Marketing Daily, Ray Schultz - Tuesday, January 31, 2023
One new tool is a multilingual email collector that lets users ...
- Consumers Prefer Generic Messages To Personalized Ones, Study Finds
Email Marketing Daily, Ray Schultz - Monday, January 30, 2023
Gen Z is least likely to provide personal details. And many shoppe ...
- AI-Driven Merchandising Hub To Provide Risk-Sharing Option For Retail
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 11, 2023
"The technology will enable Coveo to guarantee performance," says Brian McGlynn, ...
- Marketers Lose Confidence In Optimizing Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 12, 2023
Marketers' confidence continues to wane as the number of consumer choices f ...
- Tailing Personalization: Few Brands Say They Are Very Good At It
Email Insider, Ray Schultz - Tuesday, January 10, 2023
Budget issues are a bigger challenge than they were last year, Ascen ...
- Brands Need Zero-Party Data To Achieve Personalization: Opinion
Email Marketing Daily, Ray Schultz - Tuesday, January 3, 2023
"Messages should contain dynamic content that uses keywords that will elicit engagement ...
- Publisher Settings For Google AdSense Data-Protection Law Coming In Jan. 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, December 29, 2022
California, Colorado, Connecticut, Virginia and Utah will take on new data-protection la ...
- Radical Personalization: Humanizing the Digital Experience...With Data
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
A common data model has been critical to Whataburger's radically personalized...and personal...approa ...
- The Good and Bad and Ways to Avoid the Bad
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
Personalization can be an email marketers' best friend or worst nightmare. Usi ...