- Lytics, LiveRamp Collaborate On Identity Marketing, Kraft Pilots Program
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
The strategy, built on the partnership, is now available to a sele ...
- New AI-Based Tool Would Help Advertisers Place Personalized Ads In Audio Content
Publishers Daily, Ray Schultz - Sunday, June 18, 2023
The new solution selects relevant data triggers for tailored ad experiences. ...
- Movable Ink Debuts Enhanced AI Suite Built On Four Models
Email Marketing Daily, Ray Schultz - Thursday, June 15, 2023
Movable Ink has unveiled an AI suite featuring four models that ...
- B2C Bling: Consumers Are Ready To Spend On Luxury Items
Email Insider, Ray Schultz - Monday, June 12, 2023
But consumers demand personalization in email and social media, Wunderkind reports. ...
- Targeting Customers Without Cookies
Around the Net in Email, Ray Schultz - Wednesday, June 7, 2023
With cookies set to disappear, contextual targeting can enable marketers provide personalizati ...
- Salesforce To Launch Generative AI Tools For Marketing And Commerce
Email Marketing Daily, Ray Schultz - Wednesday, June 7, 2023
Marketers can generate personalized emails and create audience segments, the company s ...
- Twilio Unveils AI Product Designed To Drive Personalization
Email Marketing Daily, Ray Schultz - Tuesday, June 6, 2023
The new tool infuses AI across all customer touchpoints, the company s ...
- Company Offers Personas Based On Buyer Attributes
Email Marketing Daily, Ray Schultz - Friday, June 2, 2023
EdenPersona relies on an AI tool to generate marketing personas. ...
- TikTok Wants To Offer An AI Chatbot For Search And Discovery
Performance Marketing Insider, Laurie Sullivan - Friday, May 26, 2023
TikTok is now testing the Tako chatbot, designed to help make ...
- Acoustic Debuts Behavior-Based Multichannel Marketing Platform
Email Marketing Daily, Ray Schultz - Wednesday, May 24, 2023
Brands can streamline marketing across channels using its new marketing platform, B ...
- Syrup, Email AI Startup, Raises $3 Million
Email Marketing Daily, Ray Schultz - Tuesday, May 23, 2023
Syrup offers a product-led email tool to help SaaS companies provide ...
- Gen Z's Shopping List: Polite Robots And Cash-Free Checkout
Retail Insider, Sarah Mahoney - Wednesday, May 17, 2023
New research from Klarna explores a world full of 40-year-old Gen ...
- Persado Debuts Generative AI For Online Carts
Email Marketing Daily, Ray Schultz - Tuesday, May 16, 2023
The generative AI tool from Persado dynamically provides words and phrases, t ...
- Klaviyo Forms Partnership With Commercetools To Provide Single Source of Data On Customers
Email Marketing Daily, Ray Schultz - Monday, May 15, 2023
Klaviyo has formed an integration with cloud-based commerce platform commercetools, allowing use ...
- Zendesk Offers Platform To Provide A Personalized Shopping Experience
Email Marketing Daily, Ray Schultz - Thursday, May 11, 2023
The new offering helps agents address abandoned carts and share promotions, t ...
- Factoreal Adds GenAI Tools To Its Sports Customer Engagement Platform
Email Marketing Daily, Ray Schultz - Tuesday, May 9, 2023
The new capabilities include smart headings and a text generator. ...
- Marigold Adds SMS, Allowing Text, Email To Be Managed From One Place
Email Marketing Daily, Ray Schultz - Monday, May 8, 2023
Marketers can conduct personalized campaigns from Marigold's Emma platform. ...
- Meta Intros Personalization Controls For Facebook Reels
Digital News Daily, Colin Kirkland - Wednesday, May 3, 2023
Meta is introducing new personalization controls to its video format, inviting use ...
- The Lead Goes Cold: Firms Are Failing To Respond To Inquiries
Email Insider, Ray Schultz - Thursday, May 4, 2023
Most companies are taking too long. And many are not making fu ...
- AI Confidential: The Hurdles To Using The Technology for Personalization
Email Insider, Ray Schultz - Tuesday, May 2, 2023
Consumers are wary of AI, but demand personalized experiences, Twilio Segment repo ...
- Klaviyo And Square Online Integrate B2C Data Capabilities
Email Marketing Daily, Ray Schultz - Wednesday, April 19, 2023
The integration of Klaviyo and Square Online will allow brands to se ...
- CleverTap Offers AI-Driven Tool For Creating Messages
Email Marketing Daily, Ray Schultz - Tuesday, April 18, 2023
The new solution can suggest creative and revisions based on the rig ...
- Constant Contact Unveils AI Email, Text Tool For SMBs And Nonprofits
Email Marketing Daily, Ray Schultz - Monday, April 17, 2023
The new content generator, built partly on ChatGPT, helps brands "send tailor ...
- B2B Best And Last: What The Winning Firms Are Doing (And The Laggards)
Email Insider, Ray Schultz - Friday, April 14, 2023
Most winners are investing in their sales operation this year, compared ...
- The Ticklish Consumer: They Are Quickly Turned Off By Poorly Done Emails
Email Insider, Ray Schultz - Wednesday, April 5, 2023
The biggest issues are frequency of communications, lack of timely updates a ...
- Saleing Into Summer: Most Consumers Want Email Offers Now
Email Insider, Ray Schultz - Monday, April 3, 2023
Email is the most popular channel, but most people say they g ...
- Adobe AI Tech For Prudential Financial Means Personalization For Clients
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 31, 2023
Prudential is leveraging Adobe technology -- AI and data -- to devel ...
- Folloze Offers New B2B Identity Matching Tool
Email Marketing Daily, Ray Schultz - Friday, March 31, 2023
The identity matching tool combines identity matching and behavioral data, the compa ...
- Privacy Mindsets: Brands See The Issue One Way, Consumers Another
Email Marketing Daily, Ray Schultz - Thursday, March 30, 2023
A trust gap persists -- although marketers and customers agree on so ...
- Twilio Launches New Identity, Profiling Tools
Email Marketing Daily, Ray Schultz - Wednesday, March 29, 2023
Customer engagement platform Twilio has launched an identity resolution tool that ...