Company Offers Personas Based On Buyer Attributes

EdenPersona is using artificial intelligence to offer an online tool that generates personas, including photography and psychology.

The Edinburgh, Scotland-based company was founded by Patrice Khal, who is also the founder of DNF Apps, in an effort to create accurate personas. 

“In marketing, it is essential to have a precise and complete buyer persona defined,” Khal says. “However, in practice, many companies, especially small businesses, either don't have one or have a profile that is too vague and superficial to be relevant.”


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