- Audi Offers Vehicle Personalization, Access To Tesla Superchargers
Marketing Daily, Tanya Gazdik - Wednesday, December 20, 2023
The new Audi App Store allows customers to access their favorite ap ...
- Consumers Make It Difficult To Personalize Holiday Ads
MediaDailyNews, Laurie Sullivan - Friday, December 15, 2023
Top-performing retailers participating in a survey from Coveo and RSR Research sa ...
- Data Privacy Hassle: What Shoppers Like - And Dislike - About AI Use By Brands
Email Insider, Ray Schultz - Monday, December 4, 2023
Consumers distrust irrelevant or intrusive AI-driven personalization. Data privacy is their t ...
- 90% Of Retailers Say 'Just For You' Offers Will Replace Traditional Sales In 3 Years
Marketing Daily, Laurie Sullivan - Wednesday, November 8, 2023
More than half of retailers in a survey by Coveo say holid ...
- Just For You, YouTube Says
Performance Marketing Insider, Laurie Sullivan - Thursday, November 9, 2023
Two words will change the way brands message consumers in ads a ...
- Big Bucks Martech: Spend Is Expected To Hit Almost $700B This Year
Email Insider, Ray Schultz - Monday, October 23, 2023
Martech now takes up 30% of all marketing budgets, and CMOs expe ...
- AWS Data Matching Strengthens As Google Confirms Sandbox Deadlines
MediaDailyNews, Laurie Sullivan - Tuesday, October 17, 2023
Amazon Web Services has announced data-matching capabilities for advertisers using AWS Enti ...
- Google Endorses Online Safety Law, Ban On Targeted Ads To Minors
MediaDailyNews, Wendy Davis - Monday, October 16, 2023
Google said two years ago that it planned to stop serving personaliz ...
- Topic Talk: Study Shows What Marketers Are Researching
Email Insider, Ray Schultz - Friday, October 13, 2023
Brand marketers are very interested in Generative AI and various forms ...
- Google At 25 Adds Generative AI Into Voice Assistant
MediaDailyNews, Laurie Sullivan - Wednesday, October 4, 2023
Google on Wednesday announced the addition of Bard to Google Assistant, ...
- Redditors No Longer Able To Opt Out Of Personalized Ads
MediaDailyNews, Colin Kirkland - Thursday, September 28, 2023
Included in a host of new privacy, ads, and location settings, Redd ...
- Tech Stack Swinging Door: Accessing Data From Many Sources
Email Insider, Ray Schultz - Tuesday, September 19, 2023
Movable Ink CEO Vivek Sharma says "connectivity between the technologies" remains ...
- Media.Monks Pulls Nvidia, Adobe, AWS Into AI And ML Content Production
MediaDailyNews, Laurie Sullivan - Monday, September 18, 2023
The platform gives fans hyper-personalized content across new media formats by usi ...
- The AI Glow: How Email Marketers Are Using It - And How It's Working
Email Insider, Ray Schultz - Tuesday, September 12, 2023
The biggest use cases for AI are personalization, retargeting and subject-line optimizatio ...
- Gen Z Loves Social Media, Most Likely To Opt In To Tracking, Tinuiti Finds
Performance Marketing Insider, Laurie Sullivan - Monday, August 28, 2023
TikTok led across CPG categories for Gen Z, with Instagram the second-mo ...
- AI Goes Shopping: Retailers Across The Globe Are Trying It, Salesforce Finds
Email Insider, Ray Schultz - Friday, August 18, 2023
AI use cases include email marketing and personalization. ...
- Consumers Remain Wary About Data Use, Study Finds
Email Marketing Daily, Ray Schultz - Friday, August 18, 2023
Consumers also complain that too few messages are highly personalized, CCW Digit ...
- ABM ESP: Data, Analysis Can Help B2B Teams Personalize Messaging
Email Insider, Ray Schultz - Friday, August 11, 2023
There are five main ways through which ABM personalization can be achieve ...
- Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 10, 2023
Product-placement ads have been replaced by dynamic and programmatic ad insertions bas ...
- CoreMedia Acquires BySide And Smarkio
Email Marketing Daily, Ray Schultz - Friday, August 4, 2023
The acquisition moves will strengthen CoreMedia's personalization and automation capabilities, the fi ...
- Dentsu's Merkle GenCX Integrates With Salesforce Einstein GPT
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Dentsu is using technology on a more human level, informing each custom ...
- Moving From Spray-And-Pray To A Conversational Email Approach
Around the Net in Email, Ray Schultz - Tuesday, July 25, 2023
Conversational email marketing is on the rise. Here is an overview ...
- Email By Design: Tools And Techniques Used In Message Creation
Email Insider, Ray Schultz - Wednesday, July 19, 2023
Fewer than half of designers are now using AI, but many expe ...
- A Guide To Sending Automated Emails
Around the Net in Email, Ray Schultz - Friday, July 14, 2023
Sending out generic emails to an entire contact list is no long ...
- Consumers Want More Personalized, Interactive Video From Brands, Study Finds
Television News Daily, Wayne Friedman - Thursday, July 6, 2023
Over 80% of consumers want more video from brands in their messagi ...
- Consumers Favor Personalized, Interactive Video From Brands
Research Intelligencer, Rob Williams - Friday, July 7, 2023
Younger consumers and higher earners tend to be more receptive to personaliz ...
- Consumers Want More Video - But Feel They Aren't Getting It, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, July 5, 2023
Eight out 10 shoppers demand an increase in video -- preferably personalize ...
- Addressable TV Ad Spending To Grow 50% To $87B By 2027
Research Intelligencer, Rob Williams - Monday, June 26, 2023
Artificial intelligence (AI) is one of the technologies that will help ...
- To Give And Receive: Consumers Worldwide Will Share Email, Other Details With Brands
Email Insider, Ray Schultz - Friday, June 23, 2023
Consumers want things in return, including greater personalization (and fewer emails), Airsh ...
- AI Rift: Consumers Are Less Likely Than Brands To Expect A Positive Impact: Study
Email Marketing Daily, Ray Schultz - Friday, June 23, 2023
Few consumers feel they receive a personal experience most of the tim ...