• by Ray Schultz , November 28, 2022

Retention platform CleverTap has launched a program for startups, offering more affordable rates for pre-launch, early-stage companies. 

The new offering, CleverTap for Startups, will help digital-native brands personalize and leverage all customer touchpoints, the firm says.

CleverTap has partnered with more than 50 venture capital firms to provide discounts and resources to early stage startups via this initiative. These firms include Sequoia Surge, Techstars, Y-combinator, AWS Activate, and Accel.

As part of the program, the firm will offer a full stack retention platform to all budding digital-native brands. 

Early-stage startups can opt for a flexible plan with no minimum scale requirement, with as low as 5000 monthly active users. In addition, they can customize the platform with add-ons and pay only for the services they use. 

With this initiative, CleverTap hopes to be a growth partner for more than 100,000 new businesses by the end of 2025. 

 “Every small business needs an ecosystem of stakeholders that are supportive and will help them get on their growth journeys,” says Anand Jain, co-founder and chief product officer, CleverTap.