Personalization platform Movable Ink has appointed email marketing veteran Bryan Wade as chief product officer, effective immediately.
Wade, who will report to CEO Vivek Sharma, will be tasked with leading Movable Ink’s product, strategy and execution.
Wade began his email marketing career at ExactTarget in 2005, and as VP of Email Studio helped build a $300 million business. Following ExactTarget’s acquisition by Salesforce in 2013, Wade was named chief product officer of Salesforce Marketing Cloud, which grew into a $900 million product.
Recently, Wade held the titles of chief client officer and chief product officer at Terminus, then served as CEO of Sigstr following that startup’s acquisition by Terminus.
“We’re excited to bring Bryan on board as we continue to break new ground in personalization, lead the next era of AI-powered customer experiences, and deliver on the promise of human-centered marketing,” Sharma states.